David Flash

Current

Partner / Director of Sales and Marketing at Student Discount Handbook- Campus Direct Media
Key Account Executive / Director of Marketing at Austin Elegant Living
Key Account Executive / Director of Marketing at Valpak

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Past

Consultant / Sales Trainer at Mailbox Money Magazine
Texas Gold Account Executive at Austin American-Statesman
Publisher at Flash Media Group

Sales Manager / Partner at College Station Scene
Marketing Director / Partner at Student Delivery, Inc.
Regional Sales Manager at Collegiate Marketing Group
Marketing Consultant at Ad Pages Magazine
Advertising Representative at Hill Country News

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5 more...

Education

Austin Community College
Concordia University-Austin
The University of Texas at Austin

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Recommended

6 people have recommended David

Connections

201 connections

Industry

Publishing

David Flash’s Summary

I love helping my clients grow sales and profits through effective coupon advertising. I have worked in advertising since 1996, specializing in coupons since 1998. It has been my pleasure to help hundreds of businesses create and execute profitable coupon, direct response and promotional advertising strategies. My favorite thing about working in coupon advertising is that my clients' ads are trackable...so they KNOW their ads are working.

David Flash’s Specialties:

Advertising, College Media, Coupon Marketing, Direct Mail, Direct Response Advertising, Online Advertising, Publication Marketing, Print Design, Sales Automation

David Flash’s Experience

Partner / Director of Sales and Marketing

Student Discount Handbook- Campus Direct Media

(Marketing and Advertising industry)

May 2007 — Present (2 years 7 months)

Campus Direct Media publishes the Student Discount Handbook, the #1 coupon book targeting students and faculty at the University of Texas at Austin for over 10 years. We just introduced a new coupon book called Bobcat Coupons in the Texas State University - San Marcos market in January 2009.
Key Account Executive / Director of Marketing

Austin Elegant Living

(Marketing and Advertising industry)

September 2006 — Present (3 years 3 months)

Austin Elegant Living is mailed to the 200,000 highest income single-family homes in the Greater Austin area. The magazine is an excellent marketing tool for home improvement, health & beauty and service companies.
Key Account Executive / Director of Marketing

Valpak

(Privately Held; Marketing and Advertising industry)

September 2006 — Present (3 years 3 months)

Valpak is America's largest and best known cooperative direct mail envelope. From local 10,000 home NTAs (Neighborhood Target Areas) to 45 million homes across North America, Valpak puts advertisers' messages in the hands of their best prospective customers.
Consultant / Sales Trainer

Mailbox Money Magazine

(Marketing and Advertising industry)

August 2006 — September 2006 (2 months)

Helped double sales in 2 mailings for an 80,000 circulation digest-sized coupon magazine in Mercer County, New Jersey. Designed new marketing materials. Created prospect database. Trained new Account Executive to target the right prospects, present the magazine effectively and close sales. Added over 20 new advertisers in 2 months with 2 sales reps.
Texas Gold Account Executive

Austin American-Statesman

(Privately Held; 1001-5000 employees; Newspapers industry)

2005 — 2006 (1 year )

Responsible for bringing new advertisers into Texas Gold, a monthly coupon magazine mailed to 265,000 homes published by the Austin American-Statesman newspaper. Built sales to exceed $30,000 per issue, starting without a base of existing house accounts. Averaged over 7 new clients per issue. Created new format and strategy to sell front covers that resulted in covers selling out within 5 days of introduction, adding over $60,000 in annual revenue. Provided sales training for an Account Executive with declining sales, resulting in her monthly sales doubling in two months from $12,000 to $24,000.
Publisher

Flash Media Group

(Marketing and Advertising industry)

2001 — 2005 (4 years )

Responsible for all aspects of running publishing business as a licensee of the Student Discount Handbook including sales, bookkeeping and purchasing production and printing services. Licensed existing UT Austin market and increased annual sales by 11% in first year. Expanded into the Texas A&M market with sales of $26,000 in first issue and increased sales to over $37,000 in last issue prior to buy out.
Sales Manager / Partner

College Station Scene

(Marketing and Advertising industry)

2002 — 2003 (1 year )

Started a monthly entertainment publication to serve the College Station, TX market. Responsible for local advertising sales and managing distribution. Achieved sales of over $10,000 in first issue and increased sales to exceed $15,000 in last issue prior to selling my interest in the publication.
Marketing Director / Partner

Student Delivery, Inc.

(Food & Beverages industry)

2001 — 2002 (1 year )

Responsible for marketing LonghornDelivery.com, a restaurant delivery service operating in the University of Texas market. Helped triple daily volume to over 100 orders by effectively utilizing traditional advertising media along with guerilla marketing tactics.
Regional Sales Manager

Collegiate Marketing Group

(Marketing and Advertising industry)

March 2000 — September 2000 (7 months)

Managed sales and service for all existing advertisers in the Texas region while developing new clients and directing a group of five sales interns. Added 59 new accounts and increased sales for region by 18%.
Marketing Consultant

Ad Pages Magazine

(Marketing and Advertising industry)

June 1998 — March 2000 (1 year 10 months)

Sold direct mail advertising to local and regional advertisers in Ad Pages, a coupon magazine mailed to 335,000 homes in Austin and 645,000 homes in Dallas/Fort Worth, TX. Increased sales in worst performing mailing area within two months of start date from $3,600 to $12,800, making it the second best performing out of the 13 mailing areas in the Austin market. Created a specialty publication targeted to UT Students, generating in excess of $120,000 per year in incremental advertising revenue.
Advertising Representative

Hill Country News

(Newspapers industry)

June 1996 — June 1998 (2 years 1 month)

Sold retail and classified display advertising for Hill Country News, a community weekly in Cedar Park, TX and 16 community newspapers throughout the state in the Granite Publications group. Discovered untapped market for multiple newspaper advertising in the manufactured home industry generating over $65,000 per year in new accounts.

David Flash’s Education

Austin Community College

Graphic Design, Marketing 2007 — 2009
Concordia University-Austin

2007 — 2007
The University of Texas at Austin

1996 — 1999

Additional Information

David Flash’s Interests:

advertising, branding, college marketing, copywriting, coupon promotions, direct response, graphic design, internet marketing, marketing, media, publishing, roi based advertising, search engine optimization, web design

David Flash’s Groups:

American Creativity Association, American Marketing Association, Austin Advertising Federation, Downtown Austin Neighborhood Association, San Marcos Chamber of Commerce