David Ednie

Current

President & CEO at SalesChannel Europe

Past

VP Sales & Marketing at NTT/Verio
VP Global Accounts & VP Sales & Alliances at Integra/Genuity
Sales & Marketing Manager, Central & Eastern Europe at BT

Sales & Marketing Manager at Data General

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Education

Monash University
Swinburne University of Technology

Recommended

19 people have recommended David

Connections

500+ connections

Industry

Management Consulting

Websites

David Ednie’s Summary

Motivator and Performance Coach. Inspiring people to develop their true potential, develop their strengths, grow their personal power and achieve their goals. International Sales & Marketing Executive (High Tech and Information Services). Directed strategy and led sales teams to exceed business objectives with active involvement at all levels. A strong negotiator with C-level Decison Makers.

David Ednie’s Specialties:

* Performance Motivator in Business Execution. “Leadership Execution is the discipline of getting things done through others."
* Sales Performance Motivation. "Keeping your Sales Team where you want them, at the TOP"
* Leading organisations to achieve business objectives through periods of major change: start-ups, re-alignments, turn-arounds and post-merger integration.
* Sales Leadership and Management experience in Direct and Channel Sales

David Ednie’s Experience

President & CEO

SalesChannel Europe

(Privately Held; 1-10 employees; Management Consulting industry)

September 2004 — Present (5 years 3 months)

1) Sales Performance Motivation:
- Sales skills development, Sales process improvement, inspiration and motivation
- Sales Conferences, Seminars, Workshops, Coach and Performance Consulting
- "Keeping your Sales Team where you want them, at the TOP"

2) Sales Channel Consulting missions to the High Tech sector: Internet, Web Services, IT and Telecoms companies:
- Market Entry Studies
- Business Planning
- Go-to-Market Strategy
- Value Proposition Development
- Reseller Recruitment
- Sales Channel Development
- International Sales Management
VP Sales & Marketing

NTT/Verio

(Public Company; 1001-5000 employees; NPN (LSE); Internet industry)

February 2003 — August 2004 (1 year 7 months)
VP Global Accounts & VP Sales & Alliances

Integra/Genuity

(Public Company; 1001-5000 employees; Internet industry)

March 2000 — October 2002 (2 years 8 months)
Sales & Marketing Manager, Central & Eastern Europe

BT

(Public Company; 10,001 or more employees; Telecommunications industry)

March 1995 — February 2000 (5 years )
Sales & Marketing Manager

Data General

(Public Company; 10,001 or more employees; EMC (NYSE); Computer Hardware industry)

April 1988 — February 1995 (6 years 11 months)

David Ednie’s Education

Monash University

Post Graduate Diploma , Marketing , 1980 — 1982
Swinburne University of Technology

Bachelor's , Electrical Engineering , 1972 — 1976