David Weinstein

David Weinstein

Director of Media Services at Synergy3

Location
Hauppauge, New York (Greater New York City Area)
Industry
Marketing and Advertising

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David Weinstein's Overview

Current
Past
  • Manager, Account Managers at WeatherBug
  • Digital Media Director at HN Media & Marketing
  • Media Planning Supervisor / Business Development at Allscope Media
Education
Connections

456 connections

Websites

David Weinstein's Summary

Areas of expertise and professional strengths include:

Planning, Execution, Research, Negotiation, Succinct Organizational Skills, Interpersonal Communication Skills and Time Management

David Weinstein's Experience

Director of Media Services

Synergy3 Corp

Public Company; 1-10 employees; Marketing and Advertising industry

August 2009Present (5 years 2 months) Hauppauge, New York

Key Accounts: Four Seasons Home Products, Women Auto Know, Telco Stores, Karat Shop and Vornado

➢ Develop media objectives and strategies for all clients incorporating all mediums
➢ Responsible for Day to Day agency operations
o Manage a team of ten team members, including media planners, creative and account executives
o Manage all individual targets as well as weekly work schedules
o Negotiated office lease, infrastructure and all related office needs
o Responsible for agency financials, Profit & Loss and cash flow projections.
➢ Consulted in-house at Four Season’s to improve communication and streamline the marketing process
o Managed the retail call center consisting of 15 people with 3 daily shifts
o Responsible for meeting monthly lead and demo targets for retail
o Worked with creative team to develop and design corporate and franchisee websites

Manager, Account Managers

WeatherBug

Privately Held; 51-200 employees; Internet industry

August 2012February 2014 (1 year 7 months) New York, NY

➢ Responsible for overseeing and managing a team of 4 people
o In Charge of overseeing all campaigns are optimized based on clients requirements
o Analyzed 3rd party vs. internal delivery and billing to ensure proper and accurate delivery
o Created detailed campaign delivery reports for monthly client invoicing
➢ Collaborated with other managers to improve internal processes between each of the groups
➢ Reviewed and processed RFP’s received for sales and worked with the Ad Ops and other appropriate groups to create compelling proposals and presentations
➢ Implemented Lotame’s Crowd Control system for Behavioral Targeted advertising

Digital Media Director

HN Media & Marketing

March 2011December 2011 (10 months) New York, NY

Key Accounts: New York State and City Department of Health, MTA, Port Authority, Paragon Sports

➢ Developed online digital media plans consisting of rich media, display, search, mobile and social media
o Strategized, planned and scheduled various digital marketing campaigns
➢ The NY State smoking rate was reduced to and all time low 14% due to the innovative and aggressive digital advertising campaign that was created

Media Planning Supervisor / Business Development

Allscope Media

Privately Held; 51-200 employees; Marketing and Advertising industry

February 2005February 2009 (4 years 1 month) New York, NY

Key Accounts: Timberland, Atari, Elizabeth Arden, Red Door Spas, Nike, John Middleton Tobacco

➢ Developed media plans based on marketing objectives and competitive environment
o Negotiated and purchased print ads, digital banner ads and out-of home activity
➢ Business Development team member
o Responsible for creating and presenting new business pitches
➢ Researched, analyzed and provided monthly competitive reports using Nielsen Media Research

Print Negotiator

Zenith Optimedia

Public Company; 5001-10,000 employees; Marketing and Advertising industry

December 2002February 2005 (2 years 3 months) New York, NY

Key Accounts: Verizon Wireless, FIOS, AstraZeneca

➢ Mentored three Assistant Media Planners to generate, analyze and issue various monthly reports
➢ Negotiated and maintained nearly 200 newspaper contracts for Verizon
o Responsible for negotiating a minimum of 20% added value for each contract
➢ Created and implemented newspaper plans for three pharmaceutical product

Media Planner / Buyer

Cablevision

Public Company; 10,001+ employees; CVC; Telecommunications industry

August 2001November 2002 (1 year 4 months) Bethpage, NY

➢ Hired to mentor two assistant planners and help launch the IO Digital TV & Voice products
➢ Spearheaded early efforts to transition consumers from analog to digital service
➢ Scheduled and trafficked monthly commercial spots on over thirty company owned networks

Media Planner

Mediacom

Public Company; 5001-10,000 employees; Marketing and Advertising industry

October 2000May 2001 (8 months) New York, NY

Key Accounts: LVMH (Tag Heuer, Chaumet, Fred Joaillier)

➢ Created and presented competitive reviews and media recommendations
➢ Implemented media plans on National and Local levels

Assistant Media Planner

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

August 1999October 2000 (1 year 3 months) New York, NY

• Worked on the Office of National Drug Control Policy account
• Negotiated print positioning, merchandising and created and maintained all print paperwork.
• Implemented media plans on National and Local levels
• Graduate of the Ogilvy & Mather North America Media Training Course

National Account Executive

Danka Office Imaging

Public Company; 1001-5000 employees; TSE; Information Technology and Services industry

September 1998August 1999 (1 year) Port Washington, NY

Account Executive

New York Post

Public Company; 501-1000 employees; NWS; Publishing industry

June 1997September 1998 (1 year 4 months) New York, NY

David Weinstein's Skills & Expertise

  1. Media Buying
  2. Media Planning
  3. Advertising
  4. Digital Media
  5. New Media
  6. Email Marketing
  7. Social Media
  8. Broadcast
  9. Digital Strategy
  10. Facebook
  11. Marketing
  12. Negotiation
  13. Radio
  14. Strategy
  15. Television

David Weinstein's Education

Towson University

BS, Mass Communications

19931997

Activities and Societies: Was president of the AEPi Fraternity

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