
Vice President Ecommerce and CRM at Trans World Entertainment
Albany, New York Area

Vice President Ecommerce and CRM at Trans World Entertainment
Albany, New York Area
Ecommerce, CRM, direct response marketing
(Public Company; TWMC; Retail industry)
2007 — Present (2 years)
Full P&L responsibility for fye.com, samgoody.com, and suncoast.com as well as Backstage Pass, the paid loyalty program.
(Privately Held; 51-200 employees; Luxury Goods & Jewelry industry)
2005 — 2007 (2 years)
Chief marketing officer for the 77th largest online retailer, selling over 20,000 SKUs ranging from consumer electronics and appliances to cookware and jewelry. Responsible for $100+ million online sales in a highly competitive business with sub-20% margins
(Internet industry)
2004 — 2005 (1 year)
(Internet industry)
1990 — 2004 (14 years)
Founded a direct response and interactive advertising agency providing strategic guidance and creative services to magazines, book clubs, continuities, and communications companies. Generated over $100 million in revenue for clients through direct mail, online media, direct response TV and radio, print ads, retention, telemarketing, collection, billboards, and ancillary products.
(Internet industry)
1987 — 1990 (3 years)
* Speaker at the 2006 and 2008 Internet Retailer Annual Convention, the 2006 shop.org Annual Summit, and eTail West 2009
* 1998 winner of the Gold Folio Direct Marketing Award.