David Dallaire

David Dallaire

Founder/President at Fennec Marketing Group

Greater Seattle Area
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and David Dallaire know in common
  • Get introduced to David Dallaire
  • Contact David Dallaire directly

View David's full profile

David Dallaire's Overview

  • Operations Director at Lands' End Japan
  • Operations Manager at Japan Marketing Data Systems
  • Sharon High School

500+ connections


David Dallaire's Summary

A people-first executive who successfully understands how to balance the two competing worlds in your company that so rarely mix well - be it Marketing vs. Operations, Customer Satisfaction vs. the Bottom Line, Fast Growth vs. Healthy Margins or Employee Passion vs. Corporate Governance.

Twenty years of experience with over a dozen Fortune 500 clients as well as other global brands from Europe and Asia.

Broad experience in building start-ups, growing challenger Brands, business strategy and creating a customer-first culture not only in the Marketing Department but throughout your whole organization.


Business and Marketing Strategy, Marketing and CRM Program Strategy and Design, Process and Operations Excellence, Marketing Automation, Customer Service Culture-Building, Catalog and E-Commerce Program Design, and doing business in Japan.

David Dallaire's Experience

Privately Held; 1-10 employees; Marketing and Advertising industry

September 2010Present (4 years 1 month) Greater Seattle Area

Full Marketing Services Consulting, including Business Planning and Marketing Strategy, Interim CMO and Mktg Director, Brand Development, Product Development, Marketing Automation, CRM and Loyalty Program design, and complete execution services.

Group Manager, Marketing Solutions

Microsoft Corporation

Public Company; 10,001+ employees; MSFT; Computer Software industry

December 2003July 2010 (6 years 8 months)

• Global Program Management for Marketing Planning and Execution Processes including ownership of long-term vision and strategy, field engagement and validation, and cross-business collaboration to drive deployment of enterprise-wide annual planning process automation of marketing budgeting, campaign planning and execution tracking for ROI measurement.

Regional Strategy Director, APAC

MRM Partners

Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry

September 2002November 2003 (1 year 3 months)

• Strategic planning lead for multimedia RM and CRM programs for six major global accounts in APAC Region. Led new business development and supported local clients of agency offices throughout region (PRC, Korea, Philippines, Malaysia, Singapore, Australia).

President, MRM Japan

MRM Partners

Public Company; 1001-5000 employees; IPG; Marketing and Advertising industry

November 1998September 2002 (3 years 11 months)

• Built start-up RM Agency within the McCann-Erickson Worldgroup through aggressive client acquisition and expansion of service offerings and talent to pioneer integrated multimedia services leveraging web, e-mail, mobile web, kiosks and POS. Led agency to rank as #3 direct agency in Japan within four years. Served on MRM Worldwide Executive Board 1998-2003.

Operations Director

Lands' End Japan

Public Company; 1001-5000 employees; SHLD; Apparel & Fashion industry

October 1993October 1998 (5 years 1 month)

• Founding manager of Japan operations of US catalog and e-commerce company, building out complete infrastructure for customer service, fulfillment operations and trained staff for launch in less than one year. Managed growth of operations team to over 250 staff to support business reaching $100MM per year in year three while improving all productivity metrics. Ranked #1 by competitors in 7 of 8 customer service and fulfillment categories.

Operations Manager

Japan Marketing Data Systems

19891993 (4 years)

• Built first automated operations center for start-up database/telemarketing agency servicing foreign start-ups in Japan including first non-US customer service operation for LL Bean in 1993.

David Dallaire's Skills & Expertise

  1. Strategic Planning
  2. Marketing Strategy
  3. Direct Marketing
  4. Brand Development
  5. Corporate Branding
  6. Business Strategy
  7. Business Planning
  8. Workshop Leader
  9. Leadership Workshops
  10. Thought Leadership
  11. Strategic Leadership
  12. Leadership Development
  13. Loyalty Marketing
  14. Conducting Interviews
  15. Marketing Management
  16. Customer Experience
  17. Customer Engagement
  18. Interim Management
  19. Leadership
  20. Customer Insight
  21. ROMI
  22. Strategy
  23. Marketing
  24. B2B Marketing
  25. Strategic Partnerships
  26. CRM
  27. Integrated Marketing
  28. Digital Marketing
  29. Entrepreneurship
  30. Program Management
  31. Start-ups
  32. Management
  33. Project Management
  34. Competitive Analysis
  35. New Business Development
  36. Product Development
  37. E-commerce
  38. Market Planning
  39. Consulting
  40. Customer Acquisition
  41. Go-to-market Strategy

View All (41) Skills View Fewer Skills

David Dallaire's Education

Matsushita Institute of Government and Management (松下政経塾)

Intern (海外インターン), Japanese-Soviet Relations


University of Sussex

MA, International Relations


Clark University

BA, Government, History (Soviet Studies), Languages


Recipient of H. Jordan Donaldson Award for outstanding Thesis in History Department.

Sharon High School

David Dallaire's Organizations

  • World Trade Center, Tacoma

    • November 2012 to Present
  • The Executive Network of Seattle (TENS)

    • March 2012 to Present

David Dallaire's Publications

  • The "Customer-First" Business Model

    • May 2012
    Authors: David Dallaire

    Fact: Customer-centric businesses have higher loyalty, a lower cost of sales and happier employees. As a result, they consistently excel above their industry peers in terms of long-term growth and profits.

    Download our White Paper and learn:
    -The Four Elements of what it takes to redesign your business around the customer.
    -Examples of how other great businesses make it work for them.
    -The conceptual model that makes it simple to organize your resources more effectively.

    "The Customer-First Business Model" applies to SMBs and Enterprise businesses. It's a simple concept that can be executed by any business - but only with a commitment at the top.

David Dallaire's Languages

  • English

    (Native or bilingual proficiency)
  • Japanese

    (Native or bilingual proficiency)

David Dallaire's Additional Information


David Dallaire's Certifications

  • HubSpot

    • HubSpot
    • December 2013

Contact David for:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View David Dallaire’s full profile to...

  • See who you and David Dallaire know in common
  • Get introduced to David Dallaire
  • Contact David Dallaire directly

View David's full profile

Not the David Dallaire you were looking for? View more »