
10,000+ hr pro & continual student of Internet marketing: SEO | SEM | Social Media | Advertising | Analytics | Email
Columbus, Ohio Area

10,000+ hr pro & continual student of Internet marketing: SEO | SEM | Social Media | Advertising | Analytics | Email
Columbus, Ohio Area
I started my Internet / online career in 1990 with CompuServe, the pioneering online service that paved the way for AOL and the world wide web. I'm a versatile and experienced web marketing and operations professional, with a strong track record of improving the performance of websites through creativity, innovation, problem solving, and execution.
A note about my profile: All of my contacts are people that I _personally_ know do quality work, whatever their area of expertise. They are people I would recommend without hesitation.
web strategy, user experience, operations, and business models.
Internet advertising and marketing: e-mail, banner ads, rich media / video, text ads, search engine pay-per-click, behavorial. Search engine optimization (SEO). Social media (it''s way more than FaceBook and MySpace). Experienced with numerous web analytics tools including ClickTracks, Google Analytics, NetTracker, Sawmill, SmarterStats, Urchin, and WebTrends.
(Internet industry)
December 2003 — Present (6 years )
Providing consulting services for small and medium-sized organizations that want to improve their website's ability to attract visitors and convert them into leads and sales. Experienced and successful with strategy development, operational improvements, advertising, analytics, and usability. And, since social media is so hot, I have been doing social media since 1990. Back then, it consisted mostly of Usenet and proprietary forums on CompuServe, Prodigy, etc.
(Privately Held; 1-10 employees; Internet industry)
April 2003 — November 2003 (8 months)
• Prospected for new clients using search engine marketing, cold calling, and direct mail
• Wrote all copy for company marketing collateral, including direct mail and HTML e-mails to prospects and clients
• Planned, implemented, and managed online advertising campaigns for clients - increased website traffic for key client by nearly 50% during summer 2003 campaign, resulting in renewal of services for 2004
• Conducted website usability and analytics research to identify opportunities for design and marketing changes to client websites
(Public Company; Internet industry)
July 2001 — December 2002 (1 year 6 months)
High-profile role as the primary liaison between AOL Web Properties Brands and the AOL Ad Sales Group. Generated revenue by creating and deploying new advertising vehicles. Recommended advertising strategies and policies to executive management. Communicated product requirements and priorities to IT groups. Fostered relationships with strategic advertising vendors such as DoubleClick and Unicast.
Increased projected FY2003 revenue $3.5 million by developing and launching new advertising vehicles.
• Doubled advertiser buy rate of Netscape weekly direct e-mails (circulation: 12 million) by leading a project that improved the design and simplified the advertisement placement process.
• Generated $5 million revenue by developing and launching new advertising vehicles.
• Significantly improved communication to other business units by creating group website on AOL Intranet.
• Led a geographically dispersed team that was praised for consistently completing projects ahead-of-schedule.
(Public Company; Internet industry)
1999 — 2001 (2 years )
Managed all aspects of relationships with multiple Fortune 500 companies. Championed group needs across multiple internal groups to gain support and resources. Tracked competition and reported findings to executive management.
• Generated 40,000 new AOL members by negotiating long-term partnerships with multiple Fortune 500 companies
• Increased profitability of two key partnerships 5% by renegotiating business terms
• Championed development of new website publishing model that improved CompuServe’s ability to customize web page branding, content, and advertising for private label website clients such as AAA, Gateway, and Wal-Mart
(Public Company; Internet industry)
1998 — 1999 (1 year )
Managed all aspects of CompuServe personal finance and travel websites including marketing, copywriting, design, e-commerce, and vendor relationships. Generated more $1 million revenue in FY1999. Made frequent website usability and content changes to improve e-commerce conversion rates.
• Reduced monthly website operating costs 15% by renegotiating terms with vendors
• Saved company $400,000 by negotiating early terminations of strategic partnerships
• Received award for largest percentage increases in both website visitors and e-commerce revenue
(Public Company; Internet industry)
1996 — 1998 (2 years )
Content manager for the CompuServe Travel website. Created and implemented online promotional plans for the CompuServe Travel website. Marketed CompuServe aviation services at trade shows and industry conferences.
• Led team that designed and launched new travel e-commerce website one month ahead of schedule
• Generated nearly $100,000 revenue in FY1998 by researching, selecting, and negotiating deal with new partner for pioneering travel e-commerce website
(Public Company; Internet industry)
1995 — 1996 (1 year )
• Managed daily relationships with the world’s largest commercial airlines, based in North America and Europe: American Airlines, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines, US Airways, British Airways, etc.
• Marketed CompuServe services to commercial and general aviation industries
(Public Company; Internet industry)
1994 — 1995 (1 year )
• Built and maintained private online applications and discussion boards for key accounts
• Managed online communities for strategic partners including most major airlines in North America and Europe
(Public Company; Internet industry)
1992 — 1994 (2 years )
• Hired, trained, and supervised staff of 20 that consistently exceeded call center quality and productivity goals
• 25% of staff promoted to supervisor
• Started strategic client contact program that contributed to renewed contracts with multiple Fortune 500 companies
(Public Company; Internet industry)
1990 — 1992 (2 years )
Exceeded qualitative and quantitative performance goals while providing e-mail and telephone support to CompuServe customers using a variety of private online applications and customized software programs
Award of Achievement , Web analytics , 2007 — 2007
B.S.B.A. , Marketing , 1983 — 1988
I greatly enjoyed my time at The Ohio State University, learning about about business and life. I made friendships that continue to this day. OSU is a world-class university that contributes greatly to the economic and cultural vitality of not only Ohio, but the world. Go Bucks!
American Marketing Association - Columbus Chapter
Columbus Metropolitan Club
E-Marketing Association
SEMPO
Web Analytics Association
Ohio State Alumni Association - Life Member
Lambda Chi Alpha Fraternity Alumni Association
CompuServe - 'Ovation for largest percentage increase in e-commerce product revenue among CompuServe websites, 1998
CompuServe - 'Ovation in recognition of making significant contribution to divisional business goals, 1994