David Culbertson

Current

• Owner at LightBulb Interactive (Self-employed)

Past

• Business Development Manager at AFS WEB
• Senior Manager, Web Advertising & Operations at America Online
• Senior Manager, Private Label Websites at America Online

6 more...

Education

• The University of British Columbia
• The Ohio State University

Recommended

6 people have recommended David

Connections

189 connections

Industry

Internet

Websites

• My Company
• My Blog
• Feature article on me

David Culbertson’s Summary

I started my Internet / online career in 1990 with CompuServe, the pioneering online service that paved the way for AOL and the world wide web. I'm a versatile and experienced web marketing and operations professional, with a strong track record of improving the performance of websites through creativity, innovation, problem solving, and execution.

A note about my profile: All of my contacts are people who I personally know do quality work, whatever their area of expertise. They are people I would recommend without hesitation.

David Culbertson’s Specialties:

web strategy, user experience, operations, and business models.

Internet advertising and marketing: e-mail, banner ads, rich media / video, text ads, search engine pay-per-click, behavorial. Search engine optimization (SEO). Social media (it''s way more than FaceBook and MySpace). Experienced with numerous web analytics tools including ClickTracks, Google Analytics, NetTracker, Sawmill, SmarterStats, Urchin, and WebTrends.

Additional Information

David Culbertson’s Websites:

• My Company
• My Blog
• Feature article on me

David Culbertson’s Groups:

American Marketing Association - Columbus Chapter
Columbus Metropolitan Club
E-Marketing Association
SEMPO
Web Analytics Association
Ohio State Alumni Association - Life Member
Lambda Chi Alpha Fraternity Alumni Association

•    AOLAlumni member
•    Web Analytics Association member
•    Ohio 100 Linked member
•    eMarketing Group member
•    Online Advertising Professionals member
•    Search Marketing Salon member
•    Social Media Marketing member

David Culbertson’s Honors:

CompuServe - 'Ovation for largest percentage increase in e-commerce product revenue among CompuServe websites, 1998
CompuServe - 'Ovation in recognition of making significant contribution to divisional business goals, 1994

David Culbertson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch