David Crankshaw

Current

• Owner and Consultant at Geonexus

Past

• Business Development Manager at Hyperion Solutions
• Solutions Marketing Manager at Tandem Computers
• Program Manager at Sun Microsystems

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Education

• Stanford University Graduate School of Business
• University of California, Santa Cruz

Connections

85 connections

Industry

Marketing and Advertising

Websites

• Geonexus - B2B Marketing
• Geonexus Blog

David Crankshaw’s Summary

I'm a Product Marketing consultant that works with B2B companies to improve sales and marketing productivity.

How? By focusing on the buyer's journey.

When you understand the stages of the buying cycle and how buyers move forward on their journey, you'll achieve more control over your marketing results, increased customer flow, and more profitable revenue.

David Crankshaw’s Specialties:

product marketing, B2B marketing, marketing strategy, buyer's journey, buying process, sales process design, persuasive communication, marketing and sales measurement, sales tools

David Crankshaw’s Experience

• Owner and Consultant

  Geonexus

  (Privately Held; Management Consulting industry)

  1998 — Present (11 years )

• Business Development Manager

  Hyperion Solutions

  (Public Company; Computer Software industry)

  1995 — 1998 (3 years )

• Solutions Marketing Manager

  Tandem Computers

  (Public Company; Computer Hardware industry)

  1991 — 1995 (4 years )

• Program Manager

  Sun Microsystems

  (Public Company; Computer Hardware industry)

  1987 — 1989 (2 years )

David Crankshaw’s Education

• Stanford University Graduate School of Business

  MBA , 1989 — 1991

• University of California, Santa Cruz

  1977 — 1980

Additional Information

David Crankshaw’s Websites:

• Geonexus - B2B Marketing
• Geonexus Blog

David Crankshaw’s Groups:

•    Stanford Business School Alumni Association
•    University of California-Santa Cruz Alumni (UCSC)
•    Congregation Beth Am
•    Marketing Operations Future Forum

David Crankshaw’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch