David Cooke

Current

CEO, Sales Coach, Sales Expert and Sales Trainer at Strategic Resource Group

Past

Sales and Social Media Strategist, Founding Partner, Phoenix, Arizona at World Webinar Network, Phoenix, Arizona
Vice President and General Manager Sales at WorkSquared, LLC
VP Business Development Sales at Workplace Integrators

Sales Manager at MTS Systems
Sales Rep | Sales Manager | Sales Development Manager | Marketing and Sales Director at Diversey

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2 more...

Education

Michigan State University - The Eli Broad Graduate School of Management
Calvin College

Recommended

19 people have recommended David

Connections

500+ connections

Industry

Professional Training & Coaching

David Cooke’s Summary

http://XeeSM.com/SalesCooke

Dave Cooke, nationally recognized media guru and founder of Strategic Resource Group, LLC, leverages over 25 years of creating profitable “selling” strategies to transform companies and ignite their revenue engines.

Popularly referred to as “The Sales Cooke”, Dave proactively
addresses the changing business environment by bringing focus to authentic revenue generating interactions—creating dynamic customer engagement through relationship building and proactive problem solving.

As the CEO and Founder of Strategic Resource Group, “The Sales Cooke” is pursuing his passion by presenting unique organizational programs designed to increase customer effectiveness, strengthen team relationships and integrate shareholder investment.

His toolbox contains solid, proven, traditional, face-to-face solutions plus all the new virtual tools available today including: podcasting, video, Twitter, blogging, social networking, and more. With his experience, “The Sales Cooke” brings refreshing insight and enthusiasm into the current trends and complexities of a growing global business environment.

David Cooke’s Specialties:

Sales coach, sales education, sales presentations, sales skills, competitive selling, executive level sales, C-level sales, sales prospecting, closing sales, relationship based sales, closing big sales, corporate sales, complex sales, intangible sales, B2B sales, persuasive sales, solution oriented sales, sales strategies, sales management development. Social Media consultant, social media strategist, social media training, social media education, social media innovation, social media programs.

David Cooke’s Experience

CEO, Sales Coach, Sales Expert and Sales Trainer

Strategic Resource Group

(Management Consulting industry)

June 2003 — Present (6 years 6 months)

Committed to the sustainable growth and development of American businesses, Strategic Resource Group provides knowledge and insight into the challenges that are personal to our clients.

We provide tools and resources to:
1. Maintain Sales: Enhancing existing client relationships
2. Increase Sales: Build high performance selling organizations
3. Effective Sales: Create result oriented growth models
4. Strategic Sales: Leverage Web 2.0 tools to boost marketing results
5. Sales Management: Develop influential and effective leaders

We focus on organizations in five critical areas:
1. Sales retention: Customer engagement
2. Sales development: Employee development
3. Sales management: Leadership behaviors
4. Sales continuity: Organizational culture
5. Sales consistency: Communication strategies

Today’s business environment demands integration and balance for sustainable growth over the long term. Your business needs an resource for innovation, evolution, and commitment that understands and recognizes the power of a focused organization-wide team in sustainable increasing revenues.

We get it! Call us!
Sales and Social Media Strategist, Founding Partner, Phoenix, Arizona

World Webinar Network, Phoenix, Arizona

(E-Learning industry)

June 2008 — February 2009 (9 months)

World webinar network is for business owners and entrepreneurs looking for education through live and online interactive formats. Our mission is to create an ongoing platform for education where members participate and apply best in class sales, marketing and lead generation technology through social media marketing and online networking.
Vice President and General Manager Sales

WorkSquared, LLC

(Privately Held; Furniture industry)

March 2006 — December 2006 (10 months)

Manage the sales and operations of a $25 million Herman Miller dealership with full P&L accountability. Primarily accountable for the profitable operation of the business while directly managing the sales and operations teams. Also, responsible for developing and managing executive level relationships in key accounts and other extended business relationships. Business is operating at 40% above previous year’s sales. Next year’s sales are projecting a 30% increase despite a challenging economic environment.
VP Business Development Sales

Workplace Integrators

(Facilities Services industry)

1998 — 2002 (4 years )

Directed the account activities of the Business Development Team in conjunction with the Sales, Design and Operations departments to generate new business. Activities included training, coaching and development in achieving targeted forecasts and the strategic coordination of large sales teams on significant sales projects. Developed new customer relationships through cold calling, networking, and relationship building, plus target market related activities. Primary corporate partner--Steelcase.
Sales Manager

MTS Systems

(Public Company; 1001-5000 employees; Automotive industry)

1997 — 1998 (1 year )

Coordinated account management and business development activities in the engine testing and development market. Primary products and services provided were data acquisition and dynamometer systems for both durability and development testing of engines and engine related components
Sales Rep | Sales Manager | Sales Development Manager | Marketing and Sales Director

Diversey

(Chemicals industry)

1985 — 1996 (11 years )

Marketing Director, Southfield, MI: Oversaw the National Marketing program including all Business and Strategic Planning with full P&L accountability .

Sales Development Manager, Cincinnati, OH: Responsible for business development strategies as it related to large national accounts. These responsibilities included contract negotiations, product design and development and tactical and strategic growth initiatives.

District Sales Manager, Northville, MI:
Managing the sales activities of six sales reps in an eight state area.

Product Manager, Wyandotte, MI:
Managed the development, testing, marketing and training program for the entire product line in this specialty chemical niche.

Sales Representative, New York, NY:
Provided technical support to existing customers and expanded sales revenue through the acquisition of new accounts.

David Cooke’s Education

Michigan State University - The Eli Broad Graduate School of Management

MBA , Executive MBA Curriculum , 1994 — 1996

This experience was the highlight of my professional career, to date. The program at MSU locked me into a 21 month assignment with 65 of the most unique and highly charged individuals I have ever had the opportunity to work with. The learning experience, the relationships, the challenges and the rewards were exceptional. Anyone linked to the MSU Exec MBA class of 1996 is a superstar.
Calvin College

B.A , Secondary Education , September 1975 — May 1980

Activities and Societies:

Swim Team: School Record Holder, All-League, Co-Captain

Additional Information

David Cooke’s Interests:

leadership development, sales effectiveness training, business growth, increased revenues, improved profits, sales team development, social media education, social media strategies, social media training, social media innovation, sales strategies

David Cooke’s Groups:

Scottsdale Area Chamber of Commerce,
Arizona Small Business Association,
AZ Tech Council,
NAWBO-Phoenix,
Associated Professionals Resource Organization (APRO),
IFMA-International Facilities Manager Association,
SMPS-Society for Marketing Professional Services,
Austin's Who's Who,
Arizona Power Networking,
AZ Sales Pros,