David Li

Co-Founder, CEO at Third Ave Labs

San Francisco Bay Area

Current
  • Co-Founder, CEO at Third Ave Labs
  • Co-Founder, CEO / Chairman at Mill River Labs
  • Independent Consultant, Startup Advisor & Investor at Consultant (Sole Proprietorship)
Past
Education
  • Stanford University Graduate School of Business
  • Stanford University
Connections
500+ connections
Industry
Internet
Websites

David Li’s Summary

Extensive entrepreneurial, product management, marketing and operational experience with a variety of Internet and global Fortune 500 companies.

David is currently the Co-founder and CEO of Third Ave Labs, the company behind the iPhone app recommendation service Apptizr.

Before Third Ave Labs, David was the Co-Founder and CEO of Mill River Labs, an angel backed startup which developed TradeVibes and Mogees, David was responsible for the over all strategy and operations of the company.

Prior to Mill River Labs, David was the Sr. Director of Product Management for PayPal, responsible for team product strategy, planning, roadmap, and execution.

Prior to PayPal, David consulted for various Internet companies & global fortune 500 companies focusing on marketing strategy. He has over a decade of marketing experience first as a consultant for Mercer Management Consulting and later as an independent consultant. His experiences include developing marketing strategies for companies like AOL, Netscape, Citibank, Kiva, and eBay.

David received his MBA from the Stanford GSB and a BA in Economics with Honors & Distinction from Stanford University.

David Li’s Specialties:

Product Management, Marketing, General management, Team building, eCommerce, Social Networks, Payments, Mobile Applications, Security, Entepreneurship, Angel investing


David Li’s Experience

  • Co-Founder, CEO

    Third Ave Labs

    (Internet industry)

    July 2009Present (5 months)

    Launched Apptizr - a personalized iPhone app recommendation service.

  • Co-Founder, CEO / Chairman

    Mill River Labs

    (Privately Held; Internet industry)

    February 2007Present (2 years 10 months)

    As Co-Founder of Mill River Labs, David was responsible for the over all strategy and execution of the company. He recruited the founding team and raised over $900K from top tier angel investors. Mill River Labs developed and released two products - TradeVibes and Mogees.

  • Independent Consultant, Startup Advisor & Investor

    Consultant (Sole Proprietorship)

    (Sole Proprietorship; Retail industry)

    November 2005Present (4 years 1 month)

    David has advised and invested in various startups including Kiva, RichRelevance, GroupCard, and Noca.

  • Sr. Director, Product Management

    PayPal, an eBay company

    (Public Company; ebay; Internet industry)

    20002005 (5 years )

    Senior member of the Product leadership staff. David was responsible for team product strategy, planning, budget, roadmap, and execution. David successfully managed various Product teams during his 5+ years tenure, including Global Risk & Operations, eBay Team, & Merchant Services team. Under his leadership, the merchant services revenue grew 110% YOY to $50MM, while on-eBay revenue grew 150% in two years to ~$300MM.

    From an operational perspective, David has led teams as large as 40 product managers. He has extensive experience in recruiting, training, planning, budgeting, and cross functional collaboration. David managed the Global Risk & Operations team, which was responsible for products enabling PayPal's industry leading fraud/risk management and financial & customer service operations.

  • Program Manager

    Netscape / AOL

    (Public Company; 1001-5000 employees; Internet industry)

    June 1999August 1999 (3 months)

    Oversaw the successful promotion and launch of a new electronic book program on Netcenter. Initiated, designed, and developed a new Digital Music Download Center on the Music channel.

  • Consultant

    Mercer Management Consulting

    (Public Company; 5001-10,000 employees; Management Consulting industry)

    19951998 (3 years )

    Developed strategy for global Fortune 500 clients. Managed consultants, client teams, and sub-contractors. Regularly presented strategic and operational recommendations to senior clients.


David Li’s Education

  • Stanford University Graduate School of Business

    MBA , Internet Marketing , 19982000

    Activities and Societies:
    High Tech Club, Entrepreneurship Club, co-President of Swingers club
  • Stanford University

    BA , Economics , 19911995

    Phi Beta Kappa, Graduated with Honors & Distinction, winner of John G. Sobiesky Award for Creative Thinking in Economics, GPA 3.9/4.0

    Activities and Societies:
    President of Lambda Phi Episilon fraternity, Stanford Taiko drummer, General Manager of The Teahouse

Additional Information

David Li’s Websites:

David Li’s Interests:

International travel, ultimate frisbee, volleyball

David Li’s Groups:

  •    SVASE
  •    PayPal Corporate Alumni (worked there previously)
  •    On Startups - The Community For Entrepreneurs
  •    Start-Up Phase Forum
  •    Angel Investor Group
  •    Pre-IPO PayPal employees
  •    Stanford University Alumni
  •    Stanford Business School Alumni Association
  •    TradeVibes
  •    San Francisco Mobile
  •    Band of Entrepreneurs
  •    eBay Entrepreneurs

David Li’s Contact Settings

Interested In:

  • new ventures
  • job inquiries
  • business deals
  • reference requests
  • getting back in touch

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