David Li

Current

Co-Founder, CEO at Third Ave Labs
Co-Founder, CEO / Chairman at Mill River Labs
Independent Consultant, Startup Advisor & Investor at Consultant (Sole Proprietorship)

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Past

Sr. Director, Product Management at PayPal, an eBay company
Program Manager at Netscape / AOL
Consultant at Mercer Management Consulting

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Education

Stanford University Graduate School of Business
Stanford University

Recommended

10 people have recommended David

Connections

500+ connections

Industry

Internet

Websites

My Website

David Li’s Summary

Extensive entrepreneurial, product management, marketing and operational experience with a variety of Internet and global Fortune 500 companies.

David is currently the Co-founder and CEO of Third Ave Labs, the company behind the iPhone app recommendation service Apptizr.

Before Third Ave Labs, David was the Co-Founder and CEO of Mill River Labs, an angel backed startup which developed TradeVibes and Mogees, David was responsible for the over all strategy and operations of the company.

Prior to Mill River Labs, David was the Sr. Director of Product Management for PayPal, responsible for team product strategy, planning, roadmap, and execution.

Prior to PayPal, David consulted for various Internet companies & global fortune 500 companies focusing on marketing strategy. He has over a decade of marketing experience first as a consultant for Mercer Management Consulting and later as an independent consultant. His experiences include developing marketing strategies for companies like AOL, Netscape, Citibank, Kiva, and eBay.

David received his MBA from the Stanford GSB and a BA in Economics with Honors & Distinction from Stanford University.

David Li’s Specialties:

Product Management, Marketing, General management, Team building, eCommerce, Social Networks, Payments, Mobile Applications, Security, Entepreneurship, Angel investing

David Li’s Experience

Co-Founder, CEO

Third Ave Labs

(Internet industry)

July 2009 — Present (5 months)

Launched Apptizr - a personalized iPhone app recommendation service.
Co-Founder, CEO / Chairman

Mill River Labs

(Privately Held; Internet industry)

February 2007 — Present (2 years 10 months)

As Co-Founder of Mill River Labs, David was responsible for the over all strategy and execution of the company. He recruited the founding team and raised over $900K from top tier angel investors. Mill River Labs developed and released two products - TradeVibes and Mogees.
Independent Consultant, Startup Advisor & Investor
Consultant (Sole Proprietorship)

(Sole Proprietorship; Retail industry)

November 2005 — Present (4 years 1 month)

David has advised and invested in various startups including Kiva, RichRelevance, GroupCard, and Noca.
Sr. Director, Product Management

PayPal, an eBay company

(Public Company; ebay; Internet industry)

2000 — 2005 (5 years )

Senior member of the Product leadership staff. David was responsible for team product strategy, planning, budget, roadmap, and execution. David successfully managed various Product teams during his 5+ years tenure, including Global Risk & Operations, eBay Team, & Merchant Services team. Under his leadership, the merchant services revenue grew 110% YOY to $50MM, while on-eBay revenue grew 150% in two years to ~$300MM.

From an operational perspective, David has led teams as large as 40 product managers. He has extensive experience in recruiting, training, planning, budgeting, and cross functional collaboration. David managed the Global Risk & Operations team, which was responsible for products enabling PayPal's industry leading fraud/risk management and financial & customer service operations.
Program Manager

Netscape / AOL

(Public Company; 1001-5000 employees; Internet industry)

June 1999 — August 1999 (3 months)

Oversaw the successful promotion and launch of a new electronic book program on Netcenter. Initiated, designed, and developed a new Digital Music Download Center on the Music channel.
Consultant

Mercer Management Consulting

(Public Company; 5001-10,000 employees; Management Consulting industry)

1995 — 1998 (3 years )

Developed strategy for global Fortune 500 clients. Managed consultants, client teams, and sub-contractors. Regularly presented strategic and operational recommendations to senior clients.

David Li’s Education

Stanford University Graduate School of Business

MBA , Internet Marketing , 1998 — 2000

Activities and Societies:

High Tech Club, Entrepreneurship Club, co-President of Swingers club
Stanford University

BA , Economics , 1991 — 1995

Phi Beta Kappa, Graduated with Honors & Distinction, winner of John G. Sobiesky Award for Creative Thinking in Economics, GPA 3.9/4.0

Activities and Societies:

President of Lambda Phi Episilon fraternity, Stanford Taiko drummer, General Manager of The Teahouse