David Cleary

David Cleary

Experienced sales and marketing professional, independent self-starter and collaborative team member

Portland, Maine Area

Current
  • Principal at David Cleary Group, LLC
Past
  • Account Executive at Eliassen Group
  • Professional Actor (Self-employed)
  • Sales Representative at various insurance companies (Blue Cross Blue Shield, UNUM, Reliance Standard)
Education
  • Boston College - Wallace E. Carroll Graduate School of Management
  • Colby College
Connections
500+ connections
Industry
Internet
Websites

David Cleary’s Summary

SALES AND BUSINESS DEVELOPMENT LEADER
ENGAGING AND EFFECTIVE SPEAKER AND TRAINER
CREATIVE TECHNOLOGY USER

David Cleary has nearly twenty years experience in sales, sales management, marketing, communication and performance. As a self-proclaimed "actor trapped in an MBA body," David possesses a unique ability to communicate critical business concepts in an engaging way to drive results.

Equally comfortable presenting to live audiences, online via webinars or in front of the camera creating compelling video, David uses technology to leverage time and produce results.

David Cleary’s Specialties:

Sales Effectiveness, Webinars and Web Meetings, Virtual Selling, Training, Public Speaking, Email Marketing, Creative Technology User.


David Cleary’s Experience

  • Principal

    David Cleary Group, LLC

    (Media Production industry)

    April 2008Present (1 year 4 months)

    David Cleary Group, LLC was founded by experienced sales and marketing veteran David Cleary. Through creative use of technology including web-based video the company offers solutions that reduce cost and lost productivity associated with business travel while enhancing operational effectiveness.

  • Vice President, Sales

    A.D.A.M., Inc (formerly OnlineBenefits, Inc.)

    (Public Company; 51-200 employees; ADAM; Computer Software industry)

    20042008 (4 years)

    Responsible for sales strategy and execution for this fast growing provider of web-based employee benefits solutions. Contributed to product, pricing, customer service, training, and marketing strategies.

    Major Contributions:

    •Drove revenue from $10.4 MM to $15.2 MM as earnings increased from ($127,000) to $4 MM.

    •Increased distribution partner license base 83% to 550 leading insurance brokerage firms.

    •Successfully researched and implemented roll out of company-wide sales force automation (SFA) system resulting in workflow improvements, efficiency gains, forecast transparency, and communication improvements.

    •Co-developed and delivered national training events to 1,200 attendees across thirty venues from 2003-2005.

    •Pioneered “remote virtual selling” using web conferencing software resulting in dramatically increased selling time and expense reduction across the company.

    •Consistently doubled and tripled attendance for webinar events to customers and prospects.

  • National Sales Practice Leader

    OnlineBenefits, Inc.

    (Privately Held; 51-200 employees; Computer Software industry)

    20012004 (3 years)

    Promoted to develop and share best practice sales and prospecting strategies with national sales team while managing Northeast territory and contributing to overall sales and marketing plans during period of rapid expansion.

    Major Contributions:

    •Established sixty license distribution partners in Northeast region (New York to Maine) leading the company.

    •Successfully drove client penetration as product line grew from one product to nine.

    •Profitably closed organization’s single largest license deal to TD Banknorth.

    •Winner of two company sales contests for exceeding sales goals.

  • Sales Manager

    OnlineBenefits, Inc.

    (Privately Held; 51-200 employees; Computer Software industry)

    19992001 (2 years)

    Spearheaded development of New England territory for start-up organization selling an on-demand employee benefits communication solution to Human Resources departments of employers ranging from 50-5,000 employees. Responsible for all aspects of the sales cycle and pipeline management including cold calling, product presentations/demos, proposals, negotiations, and contracts.

    Major Contributions:

    •Consistently #1 or #2 in company sales production (sales team reached 40 reps at peak).

    •Earned performance-based stock options for exceeding sales targets (more than any other sales rep).

    •Successfully navigated 2000/2001 Internet bubble while switching from direct-to-employer to channel sales strategy through insurance brokerage/consulting firms.

    •Winner of two company sales contests for exceeding sales goals.

  • Account Executive

    Eliassen Group

    (Privately Held; 51-200 employees; Information Technology and Services industry)

    19981999 (1 year)

    •Responsible for new account development for Information Technology (IT) staffing placements with employers in Massachusetts.

    •Extensive phone-based cold calling averaging 150 calls per day.

    •Successfully placed seven candidates exceeding sales quota for rookie Account Executive team.

  • Professional Actor

    Self-employed

    (Self-Employed; Myself Only; Broadcast Media industry)

    19971999 (2 years)

    •Successfully entered the Boston market for film, television, corporate video, voiceover and print.

    •Cast in dozens of roles both as a principal and background performer.

    •Earned membership to the two leading industry groups Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA).

  • Sales Representative

    various insurance companies (Blue Cross Blue Shield, UNUM, Reliance Standard)

    (Public Company; 5001-10,000 employees; Insurance industry)

    19891997 (8 years)

    •Responsible for sales of employee benefits and managed care products to employer groups through insurance broker distribution channel.

    •Successfully penetrated and grew under performing territories.

    •Consistently exceeded annual sales goals.

    •President’s Club Qualifier every year of eligibility.


David Cleary’s Education

  • Boston College - Wallace E. Carroll Graduate School of Management

    MBA , Leadership, Strategy , 19992002

    Activities and Societies:
    Graduated with Honors
    Member, Beta Gamma Sigma
  • Colby College

    BA , Economics , 19851989

    Activities and Societies:
    Graduated Cum Laude
    Distinction in Economics

Additional Information

David Cleary’s Websites:

David Cleary’s Interests:

Sales, Sales Management, Application Service Provider (ASP), Software, Human Resources, Employee Benefits, Health & Wellness, Consumer Driven Health Plans (CDHP), Training, Marketing, Writing, Seminars/Webinars, Acting, On-camera, Voiceover, Public Speaking, Musical Theatre, Skiing, Golf.

David Cleary’s Groups:

Member of Screen Actors Guild (SAG), American Federation of Television and Radio Artists (AFTRA).

  •    Unum Employees and Alumni
  •    eMarketing Association Network
  •    Colby College Alumni & Friends
  •    SalesForce Boston - Solutions & Networking Group

David Cleary’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • getting back in touch

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