
Experienced sales and marketing professional, independent self-starter and collaborative team member
Portland, Maine Area

Experienced sales and marketing professional, independent self-starter and collaborative team member
Portland, Maine Area
SALES AND BUSINESS DEVELOPMENT LEADER
ENGAGING AND EFFECTIVE SPEAKER AND TRAINER
CREATIVE TECHNOLOGY USER
David Cleary has nearly twenty years experience in sales, sales management, marketing, communication and performance. As a self-proclaimed "actor trapped in an MBA body," David possesses a unique ability to communicate critical business concepts in an engaging way to drive results.
Equally comfortable presenting to live audiences, online via webinars or in front of the camera creating compelling video, David uses technology to leverage time and produce results.
Sales Effectiveness, Webinars and Web Meetings, Virtual Selling, Training, Public Speaking, Email Marketing, Creative Technology User.
(Media Production industry)
April 2008 — Present (1 year 4 months)
David Cleary Group, LLC was founded by experienced sales and marketing veteran David Cleary. Through creative use of technology including web-based video the company offers solutions that reduce cost and lost productivity associated with business travel while enhancing operational effectiveness.
(Public Company; 51-200 employees; ADAM; Computer Software industry)
2004 — 2008 (4 years)
Responsible for sales strategy and execution for this fast growing provider of web-based employee benefits solutions. Contributed to product, pricing, customer service, training, and marketing strategies.
Major Contributions:
•Drove revenue from $10.4 MM to $15.2 MM as earnings increased from ($127,000) to $4 MM.
•Increased distribution partner license base 83% to 550 leading insurance brokerage firms.
•Successfully researched and implemented roll out of company-wide sales force automation (SFA) system resulting in workflow improvements, efficiency gains, forecast transparency, and communication improvements.
•Co-developed and delivered national training events to 1,200 attendees across thirty venues from 2003-2005.
•Pioneered “remote virtual selling” using web conferencing software resulting in dramatically increased selling time and expense reduction across the company.
•Consistently doubled and tripled attendance for webinar events to customers and prospects.
(Privately Held; 51-200 employees; Computer Software industry)
2001 — 2004 (3 years)
Promoted to develop and share best practice sales and prospecting strategies with national sales team while managing Northeast territory and contributing to overall sales and marketing plans during period of rapid expansion.
Major Contributions:
•Established sixty license distribution partners in Northeast region (New York to Maine) leading the company.
•Successfully drove client penetration as product line grew from one product to nine.
•Profitably closed organization’s single largest license deal to TD Banknorth.
•Winner of two company sales contests for exceeding sales goals.
(Privately Held; 51-200 employees; Computer Software industry)
1999 — 2001 (2 years)
Spearheaded development of New England territory for start-up organization selling an on-demand employee benefits communication solution to Human Resources departments of employers ranging from 50-5,000 employees. Responsible for all aspects of the sales cycle and pipeline management including cold calling, product presentations/demos, proposals, negotiations, and contracts.
Major Contributions:
•Consistently #1 or #2 in company sales production (sales team reached 40 reps at peak).
•Earned performance-based stock options for exceeding sales targets (more than any other sales rep).
•Successfully navigated 2000/2001 Internet bubble while switching from direct-to-employer to channel sales strategy through insurance brokerage/consulting firms.
•Winner of two company sales contests for exceeding sales goals.
(Privately Held; 51-200 employees; Information Technology and Services industry)
1998 — 1999 (1 year)
•Responsible for new account development for Information Technology (IT) staffing placements with employers in Massachusetts.
•Extensive phone-based cold calling averaging 150 calls per day.
•Successfully placed seven candidates exceeding sales quota for rookie Account Executive team.
(Self-Employed; Myself Only; Broadcast Media industry)
1997 — 1999 (2 years)
•Successfully entered the Boston market for film, television, corporate video, voiceover and print.
•Cast in dozens of roles both as a principal and background performer.
•Earned membership to the two leading industry groups Screen Actors Guild (SAG) and American Federation of Television and Radio Artists (AFTRA).
(Public Company; 5001-10,000 employees; Insurance industry)
1989 — 1997 (8 years)
•Responsible for sales of employee benefits and managed care products to employer groups through insurance broker distribution channel.
•Successfully penetrated and grew under performing territories.
•Consistently exceeded annual sales goals.
•President’s Club Qualifier every year of eligibility.
MBA , Leadership, Strategy , 1999 — 2002
BA , Economics , 1985 — 1989
Sales, Sales Management, Application Service Provider (ASP), Software, Human Resources, Employee Benefits, Health & Wellness, Consumer Driven Health Plans (CDHP), Training, Marketing, Writing, Seminars/Webinars, Acting, On-camera, Voiceover, Public Speaking, Musical Theatre, Skiing, Golf.
Member of Screen Actors Guild (SAG), American Federation of Television and Radio Artists (AFTRA).