David Casalini

Current

Social Network Technical Product Director at Buongiorno S.p.A.

Past

Director of New Business Development at Zero9 S.p.A.
Head of Product Marketing at DADA S.p.A.
IT specialist at Distretto Militare di Firenze

Webmaster at IT net Toscana srl

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Education

ITIs A.Meucci

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5 people have recommended David

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David Casalini ’s Summary

Gearing up to launch http://www.blinko.com

Managing the product-end user interface in the broadest sense of the term.

Creating graphical and structural elements for our products on various usage channels.

Planning of user interface, navigation path, and creation of clear, well-documented product specifications.

Art direction and visual communication.

Guarantees adequate levels of support and resolution of issues regarding our customers/subscribers.

Stimulate the use of products and make our community and social network more lively

Develop strategic relationships with ad agencies targeting online / mobile campaigns

David Casalini ’s Specialties:

concept, creation and set up of all product marketing strategies

management of teams focused on product design, visual communication, GUI, customer care and community development

products integration

David Casalini ’s Experience

Social Network Technical Product Director

Buongiorno S.p.A.

(Public Company; 501-1000 employees; Telecommunications industry)

August 2008 — Present (3 months)
Director of New Business Development

Zero9 S.p.A.

(Privately Held; 51-200 employees; Telecommunications industry)

February 2007 — August 2008 (1 year 7 months)

Gearing up to launch http://www.beemood.com

Definition and implementation of all web and mobile web 2.0 communities’ strategies

Media planning to promote all Zero9 community services (tv, press, online, mobile)

Concept and development of new products and business activities
Head of Product Marketing

DADA S.p.A.

(Public Company; 201-500 employees; DA-MI; Information Technology and Services industry)

October 1999 — February 2007 (7 years 5 months)

It is responsible for the product-end user interface in the broadest sense of the term, guaranteeing that the product offered is in line with user and market needs in order to ensure that users have the best experience possible and stimulate them to use the product.

Creating graphical and structural elements for our products on various usage channels.

Planning of user interface, navigation path, and creation of clear, well-documented product specifications, taking into account the need to create value through conversion to subscription and advertising revenue.

Art direction and visual communication

It guarantees adequate levels of support and resolution of issues regarding our customers/subscribers.

It aims to stimulate the use of products and make our community and social network more lively by creating opportunities for person-to-person interaction and spontaneous customer acquisition channels through viral invitation mechanisms.
IT specialist

Distretto Militare di Firenze

(Government Agency; 51-200 employees; Information Technology and Services industry)

July 1998 — May 1999 (11 months)

Implementation of HR presence management and control software (Microsoft Visual Basic Environment)
Webmaster

IT net Toscana srl

(Public Company; 1-10 employees; Information Technology and Services industry)

January 1996 — May 1998 (2 years 5 months)

Project and development of web applications for:
Sigea.Net, IT NET Spa, Integranet Srl, Empoli.Net, Consorzio Bimbo Italia Spa, Lesy, Maripier srl, Gruppo Carma Spa, Santini srl, Harry and Sons, Mario Cioni srl, Gruppo Colorobbia Spa, Nessos Italia srl.

David Casalini ’s Education

ITIs A.Meucci

51/60, Informatics, 1991 — 1995

Additional Information

David Casalini ’s Websites:

David Casalini ’s Interests:

Micro Blogging, Social Network, User Generated Content, Blog, Music, Mobile, Advertising, Running

David Casalini ’s Groups:

Blinko, Mlist, MyeOffice, Forbes, ButterCookies, Assodigitale, MilanIn, Facebook, Netwo, VAS & Mobile Messaging member, Executive Suite, ExecuNet, Professional People in Urbe, Facebook