David Carleton

Current

Owner at Street Smart Sales And Marketing

Past

VP Sales and Marketing at Dimension One Spas
VP Sales and Marketing at American Technology Corp
National Sales and Marketing Manager at Intermetro

National Sales and Marketing Manager at Buck Knives
National Sales Manager - Automotive at Black & Decker
Regional Sales Manager at Duracell

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Education

Adelphi University
Indiana University Bloomington

Recommended

12 people have recommended David

Connections

224 connections

Industry

Marketing and Advertising

Websites

David Carleton’s Summary

I provide these services to my clients:

+ Social Media Marketing
I show companies how they can use the power of social websites to build their brand, get more referrals and increase their sales by integrating social media marketing into their current marketing plan.

+ Strategic Planning And Meeting Facilitator
My role is to facilitate the actual strategic planning session and keep the discussions relevant and the team focused and on task.

+ Introducing New Products
From packaging to brochures and copywriting to advertising concepts and design, I have the experience and track record to make your new product introduction a success.

+ Selecting and Developing Niche Markets and Channels of Distribution
Whether you sell commercial, industrial, or consumer products and services I can help you find and develop the right channels & markets for your company.

+ Brand/Company Image
I help you clearly define what your brand image is now and then help you change it, promote it or enhance it.

+ Lead Generation
I teach guerrilla marketing techniques that will make your prospects stand up and ask you for information about "what" to buy, not "if" they should buy.

http://www.GetLeadsASAP.com

+ Advertising and Media Strategy
I teach you how to increase your qualified leads and advertising ROI regardless of the advertising media you use.

+ Internet Marketing & Website Strategy
I bring you up to speed on the latest and most effective on-line tactics to make the most of your website and internet marketing strategies.

+ Ongoing Communication - Follow Up Marketing
I can show you how you can make your customers and clients happier and you more money.

+ Referral Marketing
Word-of-mouth is not Referral Marketing because it is not a system a cannot be controlled. I teach you how to implement a variety of systematic referral programs that continually generate a flood of referrals into your business.

http://www.GetReferralsASAP.com

David Carleton’s Specialties:

I help companies increase sales by spending less and getting more from their marketing and advertising. I specialize in creating and implementing automated lead generation, social media and referral marketing systems.

http://www.IncreaseSalesASAP.com

David Carleton’s Experience

Owner

Street Smart Sales And Marketing

(Marketing and Advertising industry)

Currently holds this position
VP Sales and Marketing

Dimension One Spas

(Privately Held; 201-500 employees; Consumer Goods industry)

2001 — 2007 (6 years)

High End Hot Tub Manufacturer
VP Sales and Marketing

American Technology Corp

(Marketing and Advertising industry)

1996 — 1999 (3 years)
National Sales and Marketing Manager

Intermetro

(Marketing and Advertising industry)

1992 — 1995 (3 years)
National Sales and Marketing Manager

Buck Knives

(Public Company; Consumer Goods industry)

1988 — 1992 (4 years)
National Sales Manager - Automotive

Black & Decker

(Public Company; bdk; Consumer Goods industry)

1987 — 1988 (1 year)
Regional Sales Manager

Duracell

(Public Company; 10,001 or more employees; DUR; Consumer Goods industry)

1979 — 1987 (8 years)