Chief Gravity Defyer at DBD International
Greater Minneapolis-St. Paul Area
Chief Gravity Defyer at DBD International
Greater Minneapolis-St. Paul Area
Most brands deserve better than they're getting.
Our firm exists to help businesses stand out and gain the recognition necessary to grow in today’s business climate while eliminating the costly mistakes so common today with “me-too” branding strategies.
So many companies today are merely me-too brand solutions that waste money—failing to make even the slightest dent in the market. The result is companies having to compensate with increased marketing budgets to make any expected level of market penetration.
How does DBD International help its clients? By eliminating the sameness that occurs with almost identical pitches, similar claims, and indistinguishable me-too branding solutions.
The result is our clients stand out, get heard with the right message, succeed like crazy and outpace their competitors.
Over the course of the last 27 years, David Brier who leads DBD International's anti-me-too approach, has worked with Revlon, Estee Lauder, Jim Henson Associates, Rolling Stone magazine, the New York Times Sunday magazine and the Trump Organization, as well as numerous local and regional companies and organizations earning David over 300 international and national industry awards.
Companies who are under-performing or ready to catapult to the next level are the ideal clients for DBD International.
Equally comfortable designing the look of words, David's skill with the use of words is equally respected. Recently, David released a remarkable book entitled DEFYING GRAVITY AND RISING ABOVE THE NOISE, a book that has found its way into the hands of Donald Trump and Steve Jobs.
To see more of his firm's work, visit http://www.risingabovethenoise.com
To see examples of before-and-after examples of brands he's helped to transform, visit http://www.famousnapkins.com
To read some of David's articles on Fast Company's site, visit http://www.fastcompany.com/blog/david-brier/defying-gravity-and-rising-above-noise-0
Brand development, brand identity, logo design, naming, package design, rebranding, brand strategy, brand revitalization, brand recovery, brand reincarnation and brand campaign development.
(Design industry)
2000 — Present (9 years )
As the recipient of over 300 industry awards, I am the Creative Director of DBD International whose job it is to help brands defy gravity and rise above the noise.
Areas of specialization include:
• Refueling older brands, jump starting brands in a mid-life
crisis and giving new brands and unfair advantage
• Brand development
• Logo design
• Package design
• Brand strategy
• Brand rollout cmapigns
Under my direction, clients across the US and internationally have seen the power of design and its ability to help products, events and services rise above the noise. In addition to writing widely published articles, David has authored of a number of books on design and typography along with many articles covering branding, packaging, design and what it means to change the world, one brand at a time.
(Marketing and Advertising industry)
2000 — Present (9 years )
Insatiable urge to help brands defy gravity to achieve brand elevation to avoid the "6 feet under" program that goes with brand deflation
Over 300 industry awards from New York Art Directors Club, Summit Awards, Graphis, Print magazine, Type Directors Club, Society of Publication Designers, New Jersey Art Directors Club, and many books and publications in America, Europe, Russia and Brazil.