
Marketing Manager at LUCRUM, Inc.
Cincinnati Area

Marketing Manager at LUCRUM, Inc.
Cincinnati Area
Born in Dayton and raised in nearby Springfield, Ohio, I am a lifelong resident of Southwestern, Ohio. I currently work as a Marketing Manager with LUCRUM, a Cincinnati based IT Consulting firm. My primary task is to utilize social media, blogs, and emerging technology to effectively market the firm. Prior to joining LUCRUM, I served as an Account Executive for Hafenbrack Marketing, an amazing marketing communications firm located in Dayton, Ohio. In 2007, I obtained my MBA, with a concentration in Marketing from the University of Dayton. I also have a Bachelor of Arts Degree in Political Science with a minor in Communication, from Wright State University. I am active member of many philanthropic and community organizations, including serving on the board of the Epilepsy Foundation of Western Ohio. I am accomplished presenter and public speaker - having addressed audiences at numerous institutions and organizations on topics such as networking, social media, blogging, business, and marketing. I have worked for corporations such as Cintas, Relizon, and Reynolds & Reynolds, developing and executing strategies for growth.
• 10 years of dynamic experience in marketing, sales, employee development, strategic planning, and project management.
• Achieved results in both large and small organizations across diverse markets through passionate performance, remarkable creativity, disciplined execution, and proven leadership skills.
• Delivered substantial increases in sales and profits by assessing markets, developing segment-specific strategies, and executing comprehensive sales and marketing initiatives.
Consultative Sales
Market Analysis
Strategic Planning
Employee Training & Development
Public Speaking
(Privately Held; 51-200 employees; Information Technology and Services industry)
January 2008 — Present (1 year 7 months)
As the Marketing Manager for LÛCRUM, my role is to develop a new marketing strategy for the firm and then to oversee its tactical execution. I was chosen for the position based on my professional experience, educational background, creativity, and experience in utilizing the web - specifically blogs and social networks - as a tool for communication.
LÛCRUM INCORPORATED is an independent strategic consulting firm and Microsoft gold-certified partner, founded in 1993 and based in Cincinnati. LÛCRUM builds trusted business relationships by developing eBusiness, analytical and operational solutions for manufacturing, health care, financial services, and middle market businesses. We deliver long-term value based on financial impact and return on investment (ROI) maturity. LÛCRUM's capabilities include business solutions for business intelligence, eBusiness, and management consulting.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2006 — January 2008 (1 year 4 months)
Develop new business opportunities and oversee day-to-day client management for Hafenbrack Marketing.
(Public Company; 1001-5000 employees; Information Technology and Services industry)
April 2006 — October 2006 (7 months)
(Privately Held; 1001-5000 employees; Marketing and Advertising industry)
September 2005 — April 2006 (8 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2001 — August 2005 (4 years 8 months)
(Public Company; 5001-10,000 employees; CTAS; Marketing and Advertising industry)
1997 — December 2000 (3 years)
MBA , Marketing , 2004 — 2007
Bachelor of Arts , Political Science, Communication , 1992 — 1997
1989 — 1992
Marketing, Sales, Philanthropy, Ethics, New Business Opportunities, Business Development, Sports, Music, Reading
Epilepsy Foundation of Western Ohio, 2008 Board Member of the Year.