Senior Vice President, Word of Mouth Marketing
Greater New York City Area
- Current
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- SVP, Word of Mouth Marketing at Manning, Selvage & Lee
- Vice President, Word of Mouth Marketing at Hass MS&L
- Past
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- Director of Online Outreach at Hass MS&L
- Adjunct Instructor at Washtenaw Community College
- Adjunct Instructor at Henry Ford Community College
- Web Project Manager at Hass MS&L
- Web Designer at Blue Cross Blue Shield of Michigan
- Website Coordinator at Karmanos Cancer Institute
- Education
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- Eastern Michigan University
- Wayne State University
- Recommended
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2 people have recommended David - Connections
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362
connections
- Industry
- Public Relations and Communications
- Websites
David Binkowski’s Summary
I am an experienced digital strategy executive who focuses on both earned and paid media, including word of mouth marketing and social media tools to drive measurable ROI for my clients.
David Binkowski’s Specialties:
word of mouth marketing, digital strategy, social media, guerilla marketing, integrated marketing
David Binkowski’s Experience
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SVP, Word of Mouth Marketing
Manning, Selvage & Lee
(Public Company; 201-500 employees; Public Relations and Communications industry)
March 2007 — Present (2 years 9 months)
Responsible for digital strategy for MS&L's flagship New York office, working across all practices (Consumer, Corporate and Health Care), including development of award winning Influencer Marketing practice, new business development (both organic and RFP), developing internal capabilities and growing a NY digital staff.
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Vice President, Word of Mouth Marketing
Hass MS&L
(Internet industry)
February 2007 — Present (2 years 10 months)
Lead team of blogger outreach, word of mouth and influencer outreach employees to executive strategies for clients. Strategize and managed WOM campaigns in 2006 for Fortune 500 clients in the automotive, consumer electronics, consumer packaged goods, alcohol/spirits, health care and non-profit industries.
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Director of Online Outreach
Hass MS&L
(Online Media industry)
July 2005 — June 2006 (1 year )
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Adjunct Instructor
Washtenaw Community College
(Educational Institution; Higher Education industry)
January 2006 — May 2006 (5 months)
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Adjunct Instructor
Henry Ford Community College
(Educational Institution; Higher Education industry)
January 2002 — December 2005 (4 years )
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Web Project Manager
Hass MS&L
(Public Company; Internet industry)
February 2004 — June 2005 (1 year 5 months)
Account management responsibility for Web projects including ideation, implementation, management, execution, and reporting. Effectively manage both projects and people to ensure that all projects came in on time, under budget. Responsibilities include web marketing, proposal and report writing, creative direction, copy writing, programming and project managemennt.
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Web Designer
Blue Cross Blue Shield of Michigan
(Insurance industry)
January 2002 — February 2004 (2 years 2 months)
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Website Coordinator
Karmanos Cancer Institute
(Non-Profit; 1001-5000 employees; Hospital & Health Care industry)
1999 — 2000 (1 year )
David Binkowski’s Education
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Eastern Michigan University
1991 — 1992
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Wayne State University
Bachelors of Science, Business Administration , Management
Additional Information
David Binkowski’s Websites:
David Binkowski’s Groups:
WOMMA
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On Startups - The Community For Entrepreneurs -
BD Networking -
Word of Mouth Marketing Association -
MS&L Worldwide
David Binkowski’s Honors:
2006 Inaugural WOMMIE Award Winner
2002 ASPCA Silver Award for "Generic Drugs: The Unadvertised Brand" web site
David Binkowski’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
