Sr. Business Development VP & Consultant; Consumer Goods
Greater St. Louis Area
- Current
-
- Sr. Business Development & Consultant at David Biernbaum CPG Leadership
- Past
-
- Sr. Marketing/Sales VP & Consultant at TheraBreath; Dr. Harold Katz, LLC
- SR. VP SALES & MARKETING at Zooth, Inc.
- SR VP MARKETING, SALES, BUS. DEVELOPMENT at Vi Jon
- REGION MANAGER - Central U.S., Sales & Marketing at Gillette Oral B Division
- SALES MANAGEMENT - 1) Terr., 2) District at Beecham Products
- Education
-
- University of Missouri Columbia
- AMA
- Southern Illinois University
- Recommended
-
21 people have recommended David - Connections
-
461
connections
- Industry
- Consumer Goods
- Websites
David Biernbaum’s Summary
CONSUMER PACKAGED GOODS:
http://biernbaum.com/
David Biernbaum:
Consumer packaged goods specialist in the field of marketing, retail sales, broker management, and business development, with a far-reaching background and resilient history developing major national brands, niche items, licensed goods, and premium store brands. History of building success, equity, and rapid development of entrepreneurial brands and small businesses in niche consumer goods.
Leadership was instrumental to help develop Zooth Inc., during its most propelling growth years, leading to the profitable sale of the company to Gillette and later, Procter and Gamble.
Helped develop Vi-Jon Laboratories to become a major force in personal care products, after developing sales forces, high-impact marketing, and record breaking sales at the Gillette Co., (Oral-B) and Smith-Kline Beecham.
Led the initial product launch of Aquafresh.
Presently helping Dr. Harold Katz, LLC (TheraBreath) and other growing companies expand to new levels of success and achievement.
Recently became associated with UpSpring Baby, a company dedicated to creating innovative consumer goods that make the world a safer better place for parents.
Frequent columnist, panelist, and contributor for trade shows, instructional workshops, and panels, and has written several columns for trade magazines such as MMR, Chain Drug Review, and Private Label Buyer.
Engages in frequent teleconferences and small board room meetings to help companies with trades show strategies, marketing, and sales leadership.
David Biernbaum’s Specialties:
Comprehensive Business Development
National Accounts: Chain Drug, Mass, Supermarket Chains, etc.
Broker Management
Consulting & Mentoring
ECRM, NACDS, GMDC.
David Biernbaum’s Experience
-
Sr. Business Development & Consultant
David Biernbaum CPG Leadership
(Consumer Goods industry)
2003 — Present (5 years)
(Partial Client List Past & Present)
o THERABREATH: DR. HAROLD KATZ, LLC
Total business development and sales management of premium solution-based clinical oral care consumer goods. .
o UPSPRING BABY
Helping to launch new products including Milkscreen, Pediascreen, and other innovative at-home diagnostics for nursing moms, families, and kids. I have taken an ownership position in the company.
o ORAWAVE, LLC
Fast turn-around orchestrated with innovative relaunch of brand in partnership with the Susan G. Komen Breast Cancer Foundation; Created the successful “The Toothbrush that Could Save a Life.”
o FRESH & GO USA:
Re-positioned company’s niche products to achieve 80% ACV distribution in less than 6 months resulting in immediate expansion and profitability.
o ULTRADATA SYSTEMS, INC.
Helped GPS/travel information computer company gain entry into the mass markets, helping to elevate shareholder value by 15 times at it's apex. -
Sr. Marketing/Sales VP & Consultant
TheraBreath; Dr. Harold Katz, LLC
(Consumer Goods industry)
January 2006 — June 2008 (2 years 6 months)
As an independent contractor I perform the following duties: Sales to all national accounts in chain drug, supermarkets, mass merchandisers, and distributors; total sales management of all brokers, trade marketing and business development.
-
SR. VP SALES & MARKETING
Zooth, Inc.
(Privately Held; 201-500 employees; Consumer Goods industry)
1999 — 2004 (5 years)
• Developed Oral care consumer products to over $50MM and # 1 market share, from under $4 million, in less than 4 years, resulting in the highly profitable sale of the company and the brand, to The Gillette Co. then Procter & Gamble.
• Increased company’s critical mass capabilities with 11 successful new product launches.
• Managed the food brokers and direct sales organization and national accounts to achieve over 90% distribution in 60,000 stores with growth rate of over 30% per year with increasing levels of profitability.
• Attained and cultivated critical new children’s licenses resulting in $25 million new business development with companies such as Warner Bros., Mattel Corp., Hit Entertainment, Disney, Marvel Entertainment, and others.
• Achieved initial distribution and instigated dramatic growth in chain drug, mass, food, clubs, etc. to the company’s highest historical levels. -
SR VP MARKETING, SALES, BUS. DEVELOPMENT
Vi Jon
(Consumer Goods industry)
1989 — 1995 (6 years)
Developed company sales, business development, and marketing initiatives resulting in growth from under $19MM to nearly $100MM sales in HBC, OTC, and Proprietary private labels, custom brands, and national brands.
-
REGION MANAGER - Central U.S., Sales & Marketing
Gillette Oral B Division
(Consumer Goods industry)
1984 — 1990 (6 years)
Led sales Oral-B Laboratory sales forces through high-impact maneuvers often shattering record sales and breaking the competition.
-
SALES MANAGEMENT - 1) Terr., 2) District
Beecham Products
(Consumer Goods industry)
1977 — 1980 (3 years)
Led the initial launch of Aquafresh toothpaste to major national brand status.
David Biernbaum’s Education
-
University of Missouri Columbia
B.S., Marketing, 1973 — 1977
- Activities and Societies:
- Zeta Beta Tau
-
AMA
MBA Equiv, Marketing
- Activities and Societies:
- Executive Level Instructor
-
Southern Illinois University
B.S., Business Communications
- Activities and Societies:
- President, Public Relations Student Society of America;
Chair, American Marketing Assn.
Additional Information
David Biernbaum’s Websites:
David Biernbaum’s Interests:
---- Consumer Goods, National Brands, Licensed Goods, Private Label, Chain Drug, Mass Merchandisers, Health & Beauty Care, General Merchandise ---- Management Training, Consulting, Mentoring, Sales Management, Marketing Management, Business Development, Trade Relations, Wal-Mart, Target Stores, Walgreens, CVS, Rite Aid, Longs, Brooks-Eckerd, Kroger, ECRM, GMDC, NACDS.
David Biernbaum’s Groups:
--- NATIONAL ASSOCIATION OF CHAIN DRUG STORES (NACDS)
---- American Marketing Association - Executive Level Mentor and Instructor;
---- Private Label Manufacturers Association - numerous committee chairmanships.
---- ECRM,
---- GMDC,
---- Consumer Goods Industry and Mass Markets Retail
-
Executive Suite member -
Gillette Company Alumni member -
SalesLab member -
Expertise for Hire member -
Zeta Beta Tau member -
Mizzou Alumni member -
Networking pros member -
Success Networking member -
Consulting Group member -
CONSUMER GOODS & RETAIL PROFESSIONALS member -
Consumer Packaged Goods Connects member -
AMA - American Marketing Association member -
CPG Professional Suppliers Network member -
CPG Suppliers Professional Network member
-
Healthcare & Life Sciences member -
CPG Marketing Group member
David Biernbaum’s Honors:
---- Published columist, more than 50 publications, articles, and columns on consumer packaged goods marketing topics, including 7 years as Shop Talk editor at PL Buyer magazine.
David Biernbaum’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
