David Biernbaum

Current

• Principal Consultant and Mass Markets Business Development VP at David Biernbaum & Associates; CPG Business Development

Past

• SR. VP SALES & MARKETING at Zooth, Inc.
• SR VP MARKETING, SALES, BUS. DEVELOPMENT at Vi Jon
• REGION MANAGER - Central U.S., Sales & Marketing at Gillette Oral B Division

• SALES MANAGEMENT - 1) Terr., 2) District at Beecham Products

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Education

• University of Missouri Columbia
• AMA
• Southern Illinois University

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Recommended

24 people have recommended David

Connections

500+ connections

Industry

Consumer Goods

Websites

• My Website
• My Blog
• http://twitter.com/davidbiernb

David Biernbaum’s Summary

Consumer packaged goods professional in the field of marketing, retail sales, broker management, and business development. Far reaching background and resilient career with major national brands, niche and licensed products, private label, and many types of specialty brands.

History of building approaches that constantly result in success, equity, and rapid development in retail sales.

Highlights (Partial)

 Leadership highly instrumental at Zooth, Inc. during its most propelling growth years, leading to the profitable sales of the brand to Gillette Co, then Procter and Gamble.

 Helped develop Vi-Jon Laboratories to be a major force in personal care products at retail, ultimately leading to the highly profitable corporate merger with Perrigo, Inc.

 At the Gillette Company and Oral-B Laboratories, led sales forces through high-impact maneuvers often shattering record sales and breaking competition.

 At Beecham Products (GSK) led the initial U.S. test launches of Aquafresh Toothpaste, a major global brand.

 As an independent contractor, has launched national brands, directed national sales, and assisted in all facets of marketing, operations, and business reform; while elevating value and equity for entrepreneurial CPG companies including:

INDUSTRY LEADERSHIP:

 BRAINTRUST panelist on RetailWire.Com, the very popular and distinguished retail blog read daily by many CPG Retail Executives worldwide.

 Frequent Contributor and Columnists on CPG Marketing Topics: Mass Market Retailer, Chain Drug Review, PL Buyer, ECRM Expo, Etc.

 Trade Associations Leadership Committees including currently NACDS Successful Selling and Product to Market initiatives; and several past and current initiatives with ECRM and GMDC.

 Frequent Instructor at American Marketing Association (AMA), and past instructor and speaker at International Institute of Marketing (IIR); and sponsored events with Information Resources (IRI.)

David Biernbaum’s Specialties:

 National & Regional Accounts Management in Chain Drug, Supermarkets, and Mass Merchandisers.
 Complete Broker Hiring, Training, and Development
 Hands-On Marketing; management of advertising, public relations, packaging, design, etc.
 Trade Association and Event Leadership: NACDS, GMDC, ECRM, etc.
 Sales Training and CPG Business Development
 Panelist, Speaker, Editor and Contributor in CPG Industry Associations and Trade Journals and Events.

David Biernbaum’s Experience

• Principal Consultant and Mass Markets Business Development VP

  David Biernbaum & Associates; CPG Business Development

  (Consumer Goods industry)

  2003 — Present (6 years )

  Consumer Goods Business Development, Master Broker, and comprehensive CPG Consultant; VP Sales Function, Hands-On Marketing Support, Trade Shows Leadership, National & Regional Accounts Sales Development, and complete Brokers selection, day to day management, and development. Also, non-retainer daily/hourly consulting available.
  
  Employer-Clients include and included: (Partial List) Dr. Harold Katz LLC, Remedent USA, UpSpring Baby LLC, OraWave LLC, Fresh & Go USA, Procter & Gamble, GSK, Abbott Laboratories, and Others.

• SR. VP SALES & MARKETING

  Zooth, Inc.

  (Consumer Goods industry)

  1999 — 2004 (5 years )

  • Developed Oral care consumer products to over $50MM and # 1 market share, from under $4 million, in less than 4 years, resulting in the highly profitable sale of the company and the brand, to The Gillette Co. then Procter & Gamble.
  
  • Increased company’s critical mass capabilities with 11 successful new product launches.
  
  • Managed the food brokers and direct sales organization and national accounts to achieve over 90% distribution in 60,000 stores with growth rate of over 30% per year with increasing levels of profitability.
  
  • Attained and cultivated critical new children’s licenses resulting in $25 million new business development with companies such as Warner Bros., Mattel Corp., Hit Entertainment, Disney, Marvel Entertainment, and others.

• SR VP MARKETING, SALES, BUS. DEVELOPMENT

  Vi Jon

  (Consumer Goods industry)

  1989 — 1995 (6 years )

  Developed company sales, business development, and marketing initiatives resulting in growth from under $19MM to nearly $100MM sales in HBC, OTC, and Proprietary private labels, custom brands, and national brands.

• REGION MANAGER - Central U.S., Sales & Marketing

  Gillette Oral B Division

  (Consumer Goods industry)

  1984 — 1990 (6 years )

  Led sales Oral-B Laboratory sales forces through high-impact maneuvers often shattering record sales and breaking the competition.

• SALES MANAGEMENT - 1) Terr., 2) District

  Beecham Products

  (Consumer Goods industry)

  1977 — 1980 (3 years )

  Led the initial launch of Aquafresh toothpaste to major national brand status.

David Biernbaum’s Education

• University of Missouri Columbia

  B.S. , Marketing , 1973 — 1977

  Activities and Societies:

  Zeta Beta Tau

• AMA

  MBA Equiv , Marketing

  Activities and Societies:

  Executive Level Instructor

• Southern Illinois University

  B.S. , Business Communications

  Activities and Societies:

  President, Public Relations Student Society of America;
  Chair, American Marketing Assn.

Additional Information

David Biernbaum’s Websites:

• My Website
• My Blog
• http://twitter.com/davidbiernb

David Biernbaum’s Interests:

---- Consumer Goods, National Brands, Licensed Goods, Private Label, Chain Drug, Mass Merchandisers, Health & Beauty Care, General Merchandise ---- Management Training, Consulting, Mentoring, Sales Management, Marketing Management, Business Development, Trade Relations, Wal-Mart, Target Stores, Walgreens, CVS, Rite Aid, Longs, Brooks-Eckerd, Kroger, ECRM, GMDC, NACDS.

David Biernbaum’s Groups:

--- NATIONAL ASSOCIATION OF CHAIN DRUG STORES (NACDS)

---- American Marketing Association - Executive Level Mentor and Instructor;

---- Private Label Manufacturers Association - numerous committee chairmanships.

---- ECRM,

---- GMDC,

---- Consumer Goods Industry and Mass Markets Retail

•    Gillette Company Alumni
•    CPG Branding and Marketing Forum
•    CPG Professionals (World Wide)
•    Private Equity and Venture Capital Group
•    Zeta Beta Tau
•    Mizzou Alumni
•    Procter & Gamble
•    Retail Industry Professionals Group
•    CONSUMER GOODS & RETAIL PROFESSIONALS
•    Retail Industry Professionals Worldwide
•    CPGpeople (8.000+ members)
•    RETAIL EXECS
•    LinkedWorking St. Louis
•    FMCG Global:Consumer Goods Innovators & Specialists
•    American Airlines - Executive Platinum Members
•    CPG Sales and Marketing Group
•    St Louis Rams Fans
•    St. Louis Cardinals Fans
•    LEADS, LEADS, and more LEADS

David Biernbaum’s Honors:

---- Published columist, more than 50 publications, articles, and columns on consumer packaged goods marketing topics, including 7 years as Shop Talk editor at PL Buyer magazine.

David Biernbaum’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch