
Meddling Inventor
London, United Kingdom

Meddling Inventor
London, United Kingdom
Specialist in designing collaborative social media communications using disruptive technologies and business models. Deeply passionate service designer for branded transactional audience engagement. Veteran of first-to-market communication inventions.
Co-founder of Ag8: an independent studio developing currency for content makers, media platforms and brands.
Product #1 from Ag8 is Purefold, an open media franchise designed for RSA Films, the commercial arm of Film Directors Ridley and Tony Scott.
Pitch strategist for 'Riot' (With PHD/EVB/Critical Mass/TBWA/180 Amsterdam). Won global digital account for Adidas from Avenue A|Razorfish, Droga 5 and Isobar.
Creator of "Where are the Joneses?" whilst at Imagination: classic network media sitcom using free media business practices. www.wherearethejoneses.com
Managed and delivered the multi-award winning, first online user-generated, video documentary website [www.channel4.com/fourdocs], delivering both its first major online video service and open licence user-generated content platform.
Re-engineered and delivered Channel 4’s education video distribution business [www.channel4.com/clipbank], as a peer to peer network and desktop client.
Devised and delivered the software for the largest public collaboration TV show [www.channel4.com/bigdig], bringing together over 10,000 participators who produced the UK’s largest online public archaeological database, which delivered a week of prime time live television to a daily audience of 3.5million.
Launched a non-commercial open-software collective to develop innovative music interfaces. ixi-software.net
Co-designed and delivered the UK’s first Broadband CPD system, which pioneered full screen interactive video-on-demand with integrated personal development records.
Planned, managed and delivered the first Playstation2 mobile to web convergence platform for SCEE in 2001, giving gamers the opportunity to build online leagues and communities.
Specialist in brand-led digital media convergence projects.
Excellent at distilling software requirements from conflicting and complex business requirements.
Extensive knowledge of user psychology in software design and use.
Detailed knowledge of large scale application delivery for consumer markets.
In-depth and wide breadth knowledge of licensing and copyright models.
Strong empathy for the creative industries.
(Non-Profit; Think Tanks industry)
May 2009 — Present (7 months)
London Digital Week is a festival of events, awards, conferences and exhibitions bringing together the digital industries in and around London.
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
Ag8 is an independent studio developing currency for content makers, media platforms and brands.
(Privately Held; 201-500 employees; Design industry)
June 2007 — July 2008 (1 year 2 months)
Devise and manage Imagination's Digital Communications global strategy team for brands requiring network media innovation by coupling business analysis with storytelling with the focus on informing digital experiencial marketing.
Specialists in using prototype models as research, the Insight team takes Communication Planning to the next level of brand engagement. We start with user centric interaction and end with user centric interaction. Our client's become the faciltators of liberated dialogue. We design brand kernels.
(Privately Held; 501-1000 employees; Marketing and Advertising industry)
September 2006 — July 2007 (11 months)
Established the Digital Insight team (Global) devising brand experience based network media business solutions as the Senior Account Planner.
Developing Imagination's offering for network media brand experiences.
Projects include Samsung Experience Store (TimeWarner building New York), Ford of Europe brand experience programmes (location and online), Shell International brand experience programmes, SuperLeague Formula (New international sporting engagement), Laing O'Rouke digital platform & global change managment strategy, News International brand engagement programme.
(Public Company; 501-1000 employees; Online Media industry)
January 2003 — September 2006 (3 years 9 months)
Project manager for strategic online projects.
Responsible for project definition and delivery to the Channel 4 TV New Media platform whilst managing an internal software development team of 15 and various outsource partners and suppliers.
(Privately Held; 11-50 employees; Information Technology and Services industry)
June 2000 — January 2003 (2 years 8 months)
Grew and managed a team of 12 interactive designers and software developers for government, educational and commercial software. Responsible, end to end, for implementation of requirements: From market requirements, through design and development, into UAT, and release.
Supported agency and client business development through workshops and business analysis interviews.
(Privately Held; 11-50 employees; Online Media industry)
January 1999 — August 1999 (8 months)
Hired for rapid acquisition of clients suitable for Virtual Reality and New Media based projects, ranging from early dot.com start-ups through to UK broadcasters.
Designed and implemented the project lifecycle methodologies for this fast growing experimental technology-lead creative agency.
(Non-Profit; 1-10 employees; Legislative Office industry)
April 1997 — December 1998 (1 year 9 months)
Responsible for the data services design and management, intranet and website for market intellegence and marketing services.
Produced the first Code of Practice for Journalists with the Press Complaint Commission.
BA (Hons) , Fine Art , 1992 — 1996
Exploring psychology and the use of language in the design of interactive media applications. Studying Emergence theory with its application to innovation within social cultures, including social relationships within art and technology, especially practitioners working with relational aesthetics and social computing that binds networks, manufacturing and communication.
Open Business (www.openbusiness.cc),
IPA (www.ipa.co.uk), Age of Conversation Book
Where are the Joneses? Webby 2008 Best Copywriting [nominated]
Where are the Joneses? BIMA 2008 Best Entertainment [nominated]
Where are the Joneses?: IVCA 2008 External Interactive Media (Gold)
Where are the Joneses?: OMMA 2007 (Best video campaign)
4Laughs: BAFTA 2007 (Interactivity) [nominated]
FourDocs: BAFTA 2007 (Interactive Innovation)
FourDocs : Revolution Awards 2006 (Best online property from a media owner )
keep-up-to-date.tv : Vision 100 Index 2002