Interactive Consultant at Neo@Ogilvy
Netherlands
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David Barens’s Summary
David received his bachelor in Economics in 2005 after completing his study International Business & Languages at Hogeschool InHolland Diemen and Ryerson University Toronto.
After graduating David joined media agency MediaCom where he worked as an interactive planner on accounts such as Nokia, Volkswagen, Audi, RBS and T-Mobile. In this role he was responsible for interactive media strategy and planning.
In January 2008 David was the founding employee of Neo@Ogilvy Amsterdam, the interactive media label within Ogilvy. Here he has been working on clients such as XS4ALL, Dayzers, Deloitte, Allsecur, IBM and Marktplaats.
In May 2008 David was awarded Dutch Media Talent of the Year at the annual AMMA Awards. That summer he represented the Netherlands in the Young Media Lions competition at the International Advertising Festival in Cannes.
David is still working at Neo@Ogilvy Amsterdam, part of the Executive Team of Ogilvy Interactive, and is currently chairman of YIM (Young In Media, see: www.younginmedia.nl) as well. YIM is an organization that is actively supported by branche organizations such as PMA, VEA and MWG.
Additional Information
David Barens’s Websites:
David Barens’s Groups:
Member of MWG Congress Committee 2009
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Ogilvy: Past, Present & Future -
Re:set -
MWG connecting media professionals -
YIM - Young In Media -
Ogilvy Amsterdam
David Barens’s Honors:
June 2008: Representing the Netherlands in Young Media Lions Competition at Cannes Lions International Advertising Festival.
May 2008: Winner AMMA Award - YIM Mediatalent of the Year
Jury report (Jacqueline Smit, Countrymanager MSN):
It was noticeable that David looked at the Comedy Central briefing with a critical eye. He made clear choices which media to use and which not to use. He also clearly thought about the angle from which he would communicate, the programs before the brand, but he used them for the overall brand proposition. He clearly delved into the media target audience: which media do they use and how do they use it. Following came a well made and realistic communications plan in which both programs had their own communication angle which were targeted well to their audience. All was full proof of a well grounded plan consisting of creative solutions.
