David Wall

Current

• Online Marketing Manager at Photolibrary
• Creative Director at Pixel Alchemy

Past

• Senior Designer / Web Producer at Elcom Technology
• Digital Media Tutor at University of Sydney
• Advertising artist at Sensis

• Teacher - Sydney Institute at TAFE
• Lead Designer / Web Specialist at Colin Biggers & Paisley

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Education

• University of Western Sydney
• University of New South Wales
• University of Technology, Sydney

• University of Sydney

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1 more...

Recommended

4 people have recommended David

Connections

500+ connections

Industry

Online Media

David Wall’s Summary

- High level concepts (specializing in web / usability).

- Usability specialist, Web implementation (specializing in CMS front-end
architecture - XHTML, XML, JS and CSS).

- Creative direction and web consultancy (specializing in idea / concept generation
throughout scoping process)

- Internet marketing expert (Specializing in social media networking, Rich Media
Driven SEO)

- CMS systems implemented: Community Manager, Joomla, Zen Cart, Kaboodle, Dot
Net Nuke, Mail Build, CMS Made Simple, Shopping Cart 1, Community Server

David Wall’s Specialties:

Internet Marketing, Web copy writing, Website Consultancy, Email Marketing, Website Usability, Social Marketing, User Experience, Web Design, High Level Concepts

David Wall’s Experience

• Online Marketing Manager

  Photolibrary

  (Privately Held; Photography industry)

  July 2008 — Present (1 year 5 months)

  - Manage web / design team projects relating to Photolibrary's web presence, email marketing, and other relevant marketing material across their various brands / websites.

• Creative Director

  Pixel Alchemy

  (Online Media industry)

  January 2003 — Present (6 years 11 months)

  Online marketing: concept design, websites, email campaigns, web consultancy, SEO
  
  Recent Achievements:
  
  -Social marketing and SEO campaign for 3 Minute Angels, utilizing Adwords, blog writing, multiple community video posting, email-marketing – markedly increased conversions over a 4 month period, contributing to dramatic boosts in sales (May
  2008) www.3minuteangels.com
  
  -Initiated an email marketing campaign in Pixel Alchemy’s eNewsletter system for Part Time Online - superseding an Outlook based bulk mailing option to accommodate a 10 k list
  http://pixelalchemy.createsend.com/viewEmail.aspx?cID=2C09636CB6C1B01E&dID
  =5CB9CB5A1CE688CE&ulink=true (recent enewsletter)
  
  -Scoping, design, implementation and content population of 3 Minute Angels new web presence – with a 2 week turnaround www.3minuteangels.com (November 2007)
  
  -Design and implementation of Starwood Hotels (Sheraton, Meridian, Westin) Six Sigma division eNewsletter and extranet

• Senior Designer / Web Producer

  Elcom Technology

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  June 2006 — August 2008 (2 years 3 months)

  Web concept design, user interface design & implementation, information architecture, project management, branding and marketing
  
  Recent Achievements:
  
  - Designed, co-managed and high level implementation of BeefEater BBQ’s leading international website – replacing its UK website to become BeefEater’s primary showcase site. www.beefeaterbbq.com (May 2008)
  
  - Re-design, implementation supervision and high level implementation of the Selleys Trade website – doubling site usage in 2 months www.selleystrade.com.au (March 2008)
  
  - Design & co-implementation of Volkswagen Australia’s first national dealership Learning Management System, showcasing Elcom Technology’s new move into the LMS space. [secure extranet] (March 2008)
  
  - Design and implementation of Elcom Technology’s first public forum and blog community space – briefed designed and implemented in 1day. www.elcom.com.au/community (December 2007)

• Digital Media Tutor

  University of Sydney

  (Educational Institution; 5001-10,000 employees; Higher Education industry)

  March 2007 — December 2007 (10 months)

  Postproduction theory and technical skills – Final Cut Pro, Soundtrack, Motion

• Advertising artist

  Sensis

  (Public Company; 1001-5000 employees; TLS; Marketing and Advertising industry)

  September 2003 — March 2007 (3 years 7 months)

  - Advertisment Artist at Sensis - September 2003 - June 2005 (1 year 10 months): Production Advertisement design, Spec Art’ design / concepts

• Teacher - Sydney Institute

  TAFE

  (Educational Institution; 5001-10,000 employees; Education Management industry)

  January 2004 — December 2006 (3 years )

  Multimedia theory and technical skills – Adobe Creative Suite, Dreamweaver / Flash / Director / Ableton Live / Soundtrack

• Lead Designer / Web Specialist

  Colin Biggers & Paisley

  (Partnership; 51-200 employees; Law Practice industry)

  February 2005 — June 2006 (1 year 5 months)

  Company Branding - Websites, Email Campaigns, Print and Brochure design
  
  Achievements
  
  - Designed and implementation the firm’s website into .Net CMS (Dot Net Nuke) www.cbp.com.au
  
  - Produced and branded the firm’s marketing material (newsletters, brochures etc.)

David Wall’s Education

• University of Western Sydney

  Masters of Design (Digital Media) , New Media: Film production / Usability / Web Design , 2003 — 2005

  Distinction Average - Typography, video and audio projects using Macromedia Director, Flash, Adobe After Effects, Photoshop, Illustrator; Dreamweaver; Final Cut Pro; ProTools and Live

• University of New South Wales

  BA Art Education , Art Education , 2002 — 2004

  Distinction Average - The psychology, sociology, philosophy of Art Education. Practical teaching development

• University of Technology, Sydney

  Certificate in Advanced Web Design , Web Design , 2001 — 2001

  Projects using Macromedia Dreamweaver, Flash; Adobe Photoshop

• University of Sydney

  BA Hons , Visual Arts - Painting Major / Electronic Arts Minor , 1994 — 1999

  Major: Painting & Digital art projects. Art and aesthetics