David Alston

Current

Vice President Marketing & Community at Radian6

Past

Vice President Marketing Strategy & Insight, Creative Director at Revolution Strategy
Vice President, Corporate Development at Hawk Communications
Senior Director Marketing/Product Planning at iMagicTV

Manager, Interactive Application Development at New North Media
Account Manager at NBTel (Aliant Inc.)
Advertising Manager at NBTel (Aliant Inc.)
Product Manager at NBTel

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4 more...

Education

University of New Brunswick
Acadia University
Sussex Regional High School

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Recommended

6 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

David Alston’s Summary

Senior-level, Marketing Strategy and Communications Leader with a unique blend of marketing and technology experience and expertise. Ability to think outside the box. Track record in leading Marketing and Product Management groups to successfully introduce products to the market through market research, product innovation, creative communications, strategic planning, and the development of new business ventures.

David Alston’s Specialties:

Social Media, WOM (Word of Mouth) Marketing, Public Relations, Online Marketing, Branding and Identity, Marketing Strategy, B2B Technology Marketing, Advertising Creative, Creative Copywriting, Business Strategy, Technology Product Planning and Management, Consultative Selling, New Business Development, Strategic partnerships, Internet Marketing and Technology, TVoverIP

David Alston’s Experience

Vice President Marketing & Community

Radian6

(Privately Held; 11-50 employees; Information Technology and Services industry)

September 2007 — Present (1 year 11 months)

Radian6 provides social media monitoring & engagement for PR, marketing and community support professionals. The platform enables real-time social media monitoring and analysis with coverage of all blogs, video sharing sites, social networking sites, forums, review sites, microblogging etc...

My role is building relationships through online and real-world WOM.
Vice President Marketing Strategy & Insight, Creative Director

Revolution Strategy

(Partnership; 11-50 employees; Marketing and Advertising industry)

July 2003 — September 2007 (4 years 3 months)

Account executive with a number of key clients; creative director on various print, collateral, radio and video productions, lead marketing strategist
Vice President, Corporate Development

Hawk Communications

(Privately Held; 11-50 employees; Marketing and Advertising industry)

January 2003 — July 2003 (7 months)
Senior Director Marketing/Product Planning

iMagicTV

(Public Company; 201-500 employees; Telecommunications industry)

January 1998 — November 2002 (4 years 11 months)

iMagicTV was one of the global pioneers in the development of applications to delivery TV over twisted pair. Eventually bought out by one of it's major shareholders, Alcatel.
Manager, Interactive Application Development

New North Media

(Privately Held; 51-200 employees; Marketing and Advertising industry)

April 1994 — January 1998 (3 years 10 months)

Lead team of Interactive Screenphone Application Developers for the Nortel Vista 350 screenphone. Pre-dated the internet as home access device for interactive content, entertainment and advertising.
Account Manager

NBTel (Aliant Inc.)

(Public Company; 1001-5000 employees; Telecommunications industry)

April 1993 — April 1994 (1 year 1 month)
Advertising Manager

NBTel (Aliant Inc.)

(Public Company; 1001-5000 employees; Telecommunications industry)

September 1991 — April 1993 (1 year 8 months)
Product Manager

NBTel

(Public Company; 1001-5000 employees; Telecommunications industry)

June 1989 — September 1991 (2 years 4 months)

Responsible for various products including paging, cellular, EDI, email, INet2000 (pre-dates Internet), trunked radio

David Alston’s Education

University of New Brunswick

2005 — 2005

Activities and Societies:

Professor of 3rd Year Marketing Strategy
Acadia University

BBA , Marketing and Engineering , 1985 — 1989

Deans List 86-87

Activities and Societies:

Also served at Vice President, Internal Affairs for the Acadia Student Union in final year.
Sussex Regional High School

1982 — 1985

Additional Information

David Alston’s Websites:

David Alston’s Interests:

Technology, Advertising, Business Strategy, Social Media, Web 2.0, Local Government, Videography, Blogging, Entrepreneurship, Home reno, Comedy, Acting, Spelunking, GPS Hiking

David Alston’s Groups:

Saint John Board of Trade member, Peterville Local Service District Elected Member, Funzai Improv Comedy Troupe member, Saint John Theatre Company past actor, Impact Data Systems Board of Directors, PropelSJ