SVP Social Media Planning Manager at Campbell-Ewald
Greater Detroit Area
- Current
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- SVP, Social Media Group Director at Campbell-Ewald
- Bloggerat Davezilla.com (Self-employed)
- Past
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- VP, Experience Planning Manager at Campbell-Ewald
- Information Architect at Car Design News
- Information Architect at GM/Innovation Zone
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5 people have recommended Dave - Connections
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Dave Linabury’s Summary
Social Media and Experience Planner with over 14 years experience designing, developing and testing websites and social media. Responsible for some of the earliest and most popular memes in the blogosphere and recipient of over 17 blog awards. Schooling in illustration with a special concentration in information graphics gives me a special edge in presenting complex data to non-technical folks. I have also moderated and participated in over a hundred usability sessions and café tests.
Dave Linabury’s Specialties:
illustration, blogging and corporate blogging, social media, experience planning, information architecture, usability and café testing
Dave Linabury’s Experience
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SVP, Social Media Group Director
Campbell-Ewald
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
April 2007 — Present (1 year 9 months)
Monitoring, tracking and analysis of conversations and activity within social networks; discovering new advertising opportunities within Web 2.0, mobile and other emerging media; determining and recommending heuristics for search engine optimization (SEO), corporate blogging, community management, file sharing networks, and user generated content; situational analysis and determining which cognitive biases might affect behavior in social networks.
Began the group 14 months ago with one partner. In that time, I have earned enough revenue and new business to expand the group to six direct reports and two interns working on nine clients. -
Blogger
Davezilla.com (Self-employed)
(Self-Employed; Myself Only; Internet industry)
December 1994 — Present (14 years 1 month)
Creator of one of the Web's oldest humor blogs. Davezilla.com has been mentioned in Yahoo Internet Life, Shift magazine, Wired magazine, New York Times, Detroit News, CNET, TechTV and SxSW. The site has won 17 awards, including 7 Bloggies and deemed Webby worthy in 2005. American Greetings purchased one section of the site in 2005 to create a desk calendar, which sold out on pre-order.
Davezilla.com has a fiercely loyal fanbase, many of whom have been daily readers for over 10 years. Daily readership numbers vary, peak days (Mon-Wed) exceed 16,000 uniques. -
VP, Experience Planning Manager
Campbell-Ewald
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
June 2004 — March 2007 (2 years 10 months)
Managed and turned the two-person information architecture department into a full-fledged user-centered group that included information architecture, usability testing, competitive and heuristic analysis, content inventory, user flows, paper prototyping, and introduced café testing to the corporation.
One of my main initiatives was convincing Campbell-Ewald that we desperately needed our corporate website redesigned. After two years of persistence, dozens of stakeholder interviews, meetings, architecture and usability testing, the site went live along with a new corporate look. -
Information Architect
Car Design News
(Automotive industry)
2003 — 2006 (3 years)
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Information Architect
GM/Innovation Zone
(Public Company; 10,001 or more employees; Automotive industry)
February 1999 — March 2004 (5 years 2 months)
A skunkworks operation within General Motors that focused on many "black box" projects and advanced technology solutions. Worked with engineers and scientists from GM as well as external vendors ranging from Hella to Los Alamos Nuclear Laboratories. Created high-level sketches of concepts, refined them further and then created microsites to house the drawings and make them searchable. Assisted and moderated over 30 3-day creativity workshops brainstorming sessions. Developed rapid prototyping methods. Created taxonomies needed to help users find mission-critical information on Socrates and within the Innnovation Zone firewall.
Additional Information
Dave Linabury’s Websites:
Dave Linabury’s Honors:
Bloggie Award (7 time recipient), General Motors Chairmans' Honors (1998), Webby Worthy (2005), Campbell-Ewald Organic Growth Initiative (2006)
