
Creative Director at daveweinberg.com
Portland, Maine Area

Creative Director at daveweinberg.com
Portland, Maine Area
Expatriate of Brooklyn, New York, Dave Weinberg is an independent creative and design consultant providing integrated cross-media creative and marketing services to clients.
Formerly Senior Art Director with L.L.Bean in Freeport, Maine, Dave was instrumental in advancing the design and usability of llbean.com along with creative, design and marketing synergies across-channel.
He is a founding board member and President of the Maine chapter of AIGA, the professional association for design.
Dave is also an accomplished Illustrator. He holds a BFA from the School of Visual Arts in NYC.
Dave continues to explore a broad range of creative forms, both visual and performance-based. Over the years, designer, writer, art/creative director, stand-up comic, improvisational actor, cartoonist, banana-wild blueberry pancake maker.
Dave is a proud and adoring Dad who also enjoys a really good nap.
Creative and Art Direction, Graphic Design, Branding and Identity across media, User Interface and Interaction Design
(Online Media industry)
2009 — Present (less than a year)
Instructor for Graphic Communications course. A comprehensive study of information and communications technologies and cross-media workflow. Focus on design, typography, development, duplication, conversion, storage/retrieval, and transmission using a variety of media. Includes laboratory activities involving design and production using current, emerging print and non-print media.
(Online Media industry)
2006 — Present (3 years )
The mission of AIGA, the professional association for design is to advance designing as a strategic tool, professional craft and vital cultural force. As founding board member of the Maine chapter, Dave is a passionate advocate with regards to the essential role that design brings to business strategy. He continues his commitment to pursue and organize relevant programs and events for the creative and business community.
(Online Media industry)
1991 — Present (18 years )
Highly versatile Creative Services Provider with more than 20 years of agency, corporate, and independent studio experience. Extensive background in all phases of project processes from concept development through deployment. Focused on brand alignment across all media channels. Disciplined approach toward interface and web content development balancing aesthetics and business needs with usability. Highly effective people and process manager. Creative Services for web sites, marketing communications, corporate identity, editorial and technology-based training.
(Privately Held; Retail industry)
November 1999 — May 2009 (9 years 7 months)
Lead creative development of web content to support multi-channel business needs and web-publishing cycles leveraging the web’s unique presentation capabilities to support the brand. Art Directed photography and video. Designed merchandising and editorial features. Evolved interface design for optimum usability based on customer feedback, site-pathing analysis, competitive analysis and on-going business initiatives. Directed internal/external talent and vendors. Identified, evaluated and recommended tools and technologies that supported an enhanced end-user experience. Contributed to budget preparation.
(Public Company; 10,001 or more employees; Internet industry)
1997 — 1999 (2 years )
Creative Direction of Technology-Based Training content (web and CD-ROM) along with print and web-based Marketing materials for internal and external customers. Established in-house Art Department, supervised staff and managed the budget. Assembled and managed a versatile freelance talent pool.
(Online Media industry)
1995 — 1997 (2 years )
(Privately Held; 1-10 employees; Graphic Design industry)
1987 — 1991 (4 years )
1983 — 1987
President, AIGA Maine