Dave Verzijl

Current

Online Marketeer at TUI Netherlands

Past

Online Marketeer at Clickthrough online marketing
Project Manager e-Campaigns at WDM Nederland
Internet Marketeer at iMETRIX (Prisma IT)

eMarketeer at Tam Tam bv
ASP.Net Developer at Tam, Tam bv
Team leader at Tam Tam bv
Consultant at Devote / Ordina
System Administrator at Enertel (KPN)

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Education

Hogeschool Rotterdam
Certifications

Recommended

4 people have recommended Dave

Connections

235 connections

Industry

Marketing and Advertising

Websites

Dave Verzijl’s Summary

Better results out of online marketing.

My passion lies in online marketing. As Online Marketeer I try to maximize revenue from online marketing spendings.

Using my technical experience I not only am able to parrot the words found in marketing papers from vendors, I am able to tell what works and what doesn't.

The three area's I'm most familiar with are Web Analytics, Search Marketing and E-Mail Marketing.

Dave Verzijl’s Specialties:

Web Analytics (Omniture, WebTrends, Google Analytics, OneStat)
Search Engine Optimization (SEO)
Search Engine Advertising (SEA)
Search Engine Marketing
E-Mail Marketing
Affiliate Marketing

Dave Verzijl’s Experience

Online Marketeer

TUI Netherlands

(Leisure, Travel & Tourism industry)

January 2009 — Present (7 months)

At TUI Netherlands I am responsible for Online Marketing of our brands Arke, ArkeFly, Holland International, Lastminute, ROBINSON.
Online Marketeer

Clickthrough online marketing

(Marketing and Advertising industry)

February 2008 — December 2008 (11 months)

ClickThrough o/m is a new company that offers short and long term consultancy and support on online marketing initiatives. Years of experience in the various fields of IT systems, web programming and online marketing tools and concepts I am able to understand what is happening and, more importantly, why. Feel free to contact me in case you need help with anything related to web analytics, search engine marketing, email marketing or anything online marketing related.
Project Manager e-Campaigns

WDM Nederland

(Privately Held; 51-200 employees; Marketing and Advertising industry)

February 2008 — July 2008 (6 months)

During 6 months Clickthrough has helped WDM Nederland as interim Project Manager e-Campaigns on a broad range of topics. These include;

- Building real-time conversion reporting on generated leads with ASP.NET, SQL 2005 and Excel PivotTables.
- Optimizing and creating e-mail response campaigns and survey concepts.
- Maintain and extending the ASP.NET presentation layer of survey concepts and extending Web Services.
- Launch and manage Google AdWords campagns for several departments like HRM, Consumer Marketing and Sales.
- Analysing and advice on search engine optimization of the corporate website.
- Advice and Implementation of Google Analytics.
Internet Marketeer

iMETRIX (Prisma IT)

(Privately Held; 11-50 employees; Information Technology and Services industry)

May 2007 — February 2008 (10 months)

As Internet Marketeer in the business unit iMETRIX at Prisma-IT I was responsble for Web Analytics implementation, training and conultancy and online marketing for a broad range of large companies. In this job have worked with WebTrends, Google Analytics, Visual Sciences, Google AdWords.
eMarketeer

Tam Tam bv

(Privately Held; 51-200 employees; Information Technology and Services industry)

October 2004 — May 2007 (2 years 8 months)

My first step into the world of digital marketing was when I jumped into our old WebTrends Analytics server, which I upgraded to the lastes version of the software. Currently I am managing our eMail Marketing service, doing SEO analytics and Web Analytics for our customers.
ASP.Net Developer

Tam, Tam bv

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 2003 — April 2007 (4 years)

My new job at Tam Tam meant a great improvement of my programming skills. I had a lot of experience with classic ASP but ASP.Net was completely new to me. I have developed my skills by "just doing it" and working on my Microsoft MCSD.Net certification, which I now am certified for.
I wouldn't call myself a die hard programmer though, I have too many interests in sales and marketing. Currently developing is my second interest.
Team leader

Tam Tam bv

(Privately Held; 51-200 employees; Internet industry)

September 2005 — September 2006 (1 year 1 month)

In my role as team leader of business unit Servicedesk I was responsible for a team of four developers and two system administrators.
Consultant

Devote / Ordina

(Public Company; 10,001 or more employees; Information Technology and Services industry)

November 1999 — May 2003 (3 years 7 months)
System Administrator

Enertel (KPN)

(Public Company; 51-200 employees; Telecommunications industry)

June 1998 — November 1999 (1 year 6 months)

My first employer was Enertel, a company that sells communication services (VOIP, data lines etc) to companies. Enertel has it's own infrastructure in the Netherlands.

I started as Help Desk employee but upgraded to NT System Administrator within short time. That meant that I had to manage our 15+ NT 4 servers and all applications running on it.

Dave Verzijl’s Education

Hogeschool Rotterdam

1997 — 1998
Certifications

Google Analytics Individual Qualified (05/2009)
IDM Certificate in Digital Marketing (11/2006 – present)
Omniture Certified Professional, Analyst: Discover OnPremise (11/2007)
Qualified Google Advertising Professional (Google Adwords) (11/2005)
Microsoft Certified Solution Developer (MCSD.NET)(11/2005)
WebTrends 7 Partner (10/2004)
MicroStrategy 7 FastTrack (3/2001)
Microsoft Certified System Engineer (MCSE for NT4) (6/2000)
Exchange 2000 (2/2000)
ITIL Essentials (11/1998)