Dave Shackleton

Dave Shackleton

Chief Incubation Officer

Orange County, California Area
Computer Software

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Dave Shackleton's Overview

  • President at Notion Research
  • Vice President of Product Definition at iRise
  • Product Consulting at Various
  • Founding Executive at Psquared (Idealab)
  • Founder & CEO at Frenzi
  • Founder & CEO at TestNow
  • Senior Consultant at Deloitte Consulting

359 connections

Dave Shackleton's Experience

Chief Incubation Officer

Frost Data Capital

Privately Held; 11-50 employees; Venture Capital & Private Equity industry

December 2011Present (2 years 10 months) San Juan Capistrano, CA

Frost Data Capital (www.frostdatacapital.com) is a new kind of venture firm and technology incubator focused on opportunities in Big Data. We also recently co-launched the Frost Incubator for the Industrial Internet with GE (www.frosti3.com).

I lead the incubation function for launching and nurturing new ventures.

Our current companies include: Predixion (www.predixionsoftware.com), Cirro (www.cirro.com), JointlyHealth (www.jointlyhealth.com), Maana (www.maana.io), SourceThought (www.sourcethought.com), Ubix (www.ubix.io), OspreyData (www.ospreydata.com), FrostEdge (www.frostedge.com), Exara (www.exara.net), Penzata (www.penzata.com), PingThings (www.pingthings.io), Mindshare Medical (www.mindsharemed.com), and Metallum (www.metallum.com).


Notion Research

October 2009December 2011 (2 years 3 months) Newport Beach, CA

Notion Research prototyped new software concepts and performed supplemental product research for software companies.

• Multiple product research projects for an established enterprise software company
• Product Strategy consulting for several startups
• Led the prototyping of three web applications: BubbleView, Folia, and StoryStrips
• Led the prototyping of two iOS games: DuelQuest and Clamp
• Worked with three different offshore teams, two in India and one in Russia

Vice President of Product Definition


Privately Held; 51-200 employees; Computer Software industry

April 2003October 2009 (6 years 7 months) Greater Los Angeles Area

Hired to help transform the company from a consulting firm into a product company (the effort had already been underway). Successfully accomplished this.

• Built and led the Product Management function
• Renamed it Product Definition to align with personal philosophy
• Created product strategies that accommodated complex objectives and interdependencies
• Defined the Requirements Visualization market with the help of key customers & execs
• Established processes based on "Design Thinking" (David Kelley, Stanford, Alan Cooper)
• Evangelized key concepts like "desirability" and its value in driving down S&M costs
• Created lots of innovations, some which hit the market and others which will in the future

Product Consulting


May 2001April 2003 (2 years) Orange County, California Area

• Advised a knowledge management software company on product strategy
• Prototyped a new business called Offload.com that matched people with consignment experts who would sell their unwanted stuff on eBay

Founding Executive

Psquared (Idealab)

August 2000May 2001 (10 months) Greater Los Angeles Area

Hired to launch a new company based on an idea by Bill Gross about improving email productivity.

• Led the startup during the seed (prototyping) phase
• Managed a team of designers, programmers, and other founders
• Worked closely with and learned a great deal from Bill Gross
• Helped define numerous innovations in email and knowledge management
• Discontinued when investment capital dried up during dot-com crash

Founder & CEO


July 1999August 2000 (1 year 2 months) El Segundo, CA

Developed and launched the first person-to-person incentive-based Q&A website. A financially viable version of this model didn't succeed until more than 10 years later with the arrival of Quora (with many intervening waves of companies trying the same thing).

• Wrote the business plan, designed and developed the first product, and recruited the team
• Closed a relationship with Kindling, a Palo Alto incubator
• Coordinated the design and launch of new B2B product with reference customers
• Consistently appeared on media shortlists with heavily funded competitors

Founder & CEO


January 1997July 1999 (2 years 7 months) El Segundo, CA

TestNow was launched to make concept testing affordable to SMB's who were below the threshold of traditional market research. For example, a new web company could have 100 users explore a website and complete surveys about the experience. The service changed the industry's expectations for speed by delivering results within 24 hours rather than weeks required for a typical focus group or survey.

• Wrote the business plan, programmed the first product, and recruited the team
• Attracted and managed 70,000 registered testers
• Sold services to 30 clients from start-ups to F500's

Senior Consultant

Deloitte Consulting

Privately Held; 10,001+ employees; Management Consulting industry

April 1994May 1996 (2 years 2 months) Orange County, California Area

Hired into the Technology Integration Group.

• Managed three senior consultants and three contract programmers on two simultaneous software implementation projects for a health care company
• Successfully implemented a portfolio accounting system and a trading system for an asset management firm

Dave Shackleton's Skills & Expertise

  1. Product Management
  2. Start-ups
  3. Product Development
  4. Rapid Prototyping
  5. User Experience
  6. Enterprise Software
  7. User-centered Design
  8. Design Thinking
  9. Business Strategy
  10. Product Design
  11. User Interface Design
  12. Interaction Design
  13. Product Strategy
  14. Design Management
  15. Product Lifecycle Management
  16. Software Prototyping
  17. Innovation

Dave Shackleton's Education

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