Vision Wrangler
Portland, Oregon Area
Vision Wrangler
Portland, Oregon Area
Over the past 20 years I’ve been bringing focus and clarity to chaotic software and internet environments. I turn market trends and customer needs into products, and ensure successful delivery of those products into the market.
I have a technical background as a software engineer, and along with my product management and product marketing experience, I’ve helped companies such as Mentor, Synopsys, SAS, as well as several startups, turn vision into reality.
See http://www.davekresta.com for more info.
• Product management process design and implementation
• Web 2.0, collaboration, and community development
• Customer research (interviews, focus groups, persona development)
• Market Requirements Documents
• Launch plan development and execution
• Product positioning
• Online strategy development (website, portals, blogs, RSS)
• SEO/SEM program development
• Website expert usability analysis and design
• eCommerce strategy