LinkedIn: Dave Knox

Current

Brand Manager - Wal-Mart Customer Team at Procter & Gamble

Past

Clay St. - Feminine Care Project Marketing Manager at Procter & Gamble
Teen External Relations Manager at Procter & Gamble
Assistant Brand Manager at Procter & Gamble

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Education

Miami University

Recommended

9 people have recommended Dave

Connections

463 connections

Industry

Marketing and Advertising

Websites

My Blog

Dave Knox’s Summary

Big picture strategic thinker with proven ability to guide brands through increasingly fractured media landscape and continually changing business environment. Classically trained Brand Manager with career focus in youth marketing, shopper marketing, digital / interactive platforms, health and beauty, and branded entertainment. Passion for winning with an energetic and driven personality. Proven ability to build, lead and inspire a high-performance team with an impossible is nothing mentality.

Dave Knox’s Specialties:

- Branding & Strategic Leadership
- Teen & Youth Marketing
- Emerging Marketing Communication
- Shopper & In-Store Marketing
- Alliance & Partnership Marketing
- Cause Marketing
- Interactice & Digital Platform Marketing
- Communication with internal and external stakeholders/influencers
- Print and TV Advertising Development
- Branded Entertainment

Dave Knox’s Experience

Brand Manager - Wal-Mart Customer Team

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

March 2007 — Present (1 year 3 months)

- Customer Team Marketing Manager for Personal Health Care and Feminine Care with marketing responsibility for a $900MM+ portfolio of brands including Prilosec OTC, Always, Tampax, and Vicks.
- Crafted breakthrough holistic demand creation plans, leveraging both in-store and out of store marketing vehicles to drive Wal-Mart merchandising.
- Developed deep understanding of Customer Marketing through day-to-day interaction with the world's largest retailer.
Clay St. - Feminine Care Project Marketing Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

January 2007 — March 2007 (3 months)

- Marketing represenative on multi-functional Clay St Project for North America Feminine Care.
- The Clay Street Project is a 12 week long design-inspired approach to exploring new pathways to innovation and bringing ideas to market. It is at the forefront of understanding how multi-functional teams of employees connect, create, innovate and bring ideas to market.
- The program is meant to be culturally provocative yet grounded in clear objectives and tangible business objectives.
Teen External Relations Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

July 2005 — January 2007 (1 year 7 months)

Served as Procter & Gamble Beauty's internal expert on Teen and Youth Marketing.
- Led strategy and execution of teen communications through emerging marketing vehicles, cause marketing, media and alliances/partnerships.
- Identified and engaged with teen influencers for P&G Beauty brands
- Co-Founded P&G's Teen Marketing Expert Network, a global internal resource to help brands connect with teens through emerging marketing channels. Contributed external best-in-class youth marketing studies and published Teen Wrap-Up newsletter focused for 300 global marketers.
Assistant Brand Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

June 2003 — June 2005 (2 years 1 month)

Assistant Brand Manager on Secret Deodorant with following responsibilities:
- Initiative Leader Secret Sparkle Collection/Teen Marketing Owner
- Media Owner including Interactive
- Public Relations Leader
- Marketing Partnership Development

Dave Knox’s Education

Miami University

BS, Marketing, August 1999 — May 2003

Activities and Societies:

Pi Sigma Epsilon (PSE), Association Student Government (ASG), Residence Hall Association (RHA), Character Counts, LeaderShape, Scholar Leaders, Harrison Scholars

Additional Information

Dave Knox’s Websites:

My Blog

Dave Knox’s Interests:

Sports of any kind, new technology, live music, reading novels, video gaming

Dave Knox’s Groups:

Professional Vice President on Pi Sigma Epsilon National Council, VNU "What Teens Want" Conference Advisory Board, Ypulse Mashup Advisory Board Member, Gerson Lehrman Group Consumer Goods Council Consultant, Mayor of Cincinnati's Young Professional Kitchen Cabinet - Economic Development Committee,