Dave Knox

Current

Brand Manager, Digital Business Strategy at Procter & Gamble

Past

Brand Manager - Wal-Mart Customer Team at Procter & Gamble
Clay St. - Feminine Care Project Marketing Manager at Procter & Gamble
Teen External Relations Manager at Procter & Gamble

Assistant Brand Manager at Procter & Gamble

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1 more...

Education

Miami University

Recommended

12 people have recommended Dave

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Dave Knox’s Summary

As a Brand Manager at Procter & Gamble, I have had a career focus in digital marketing, youth marketing, emerging media, and shopper marketing. I am a strategic marketer and brand builder with a proven ability to embrace change in order to guide brands through the increasingly fractured media landscape. I have a passion for winning with an energetic and driven personality, as well as a proven ability to build, lead and inspire a high-performance team with an impossible is nothing mentality.

While working at P&G, I started the blog Hard Knox Life, which is an industry recognized commentary on the changing brand management and marketing landscape. It is for the next generation of "Marketing Technopologists", people who bring together strengths in marketing, technology and social interaction.

Dave Knox’s Specialties:

- Branding & Strategic Leadership
- Digital & Interactive Marketing
- Teen & Youth Marketing
- eCommerce / Shopper & In-Store Marketing
- Cause Marketing
- Branded Entertainment

Dave Knox’s Experience

Brand Manager, Digital Business Strategy

Procter & Gamble

(Public Company; PG; Consumer Goods industry)

September 2008 — Present (1 year 3 months)

As Brand Manager, Digital Business Strategy I am responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. My group makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G's brands. The team explores and fosters external partnerships that promote learning and future digital brand building innovation in areas such as Digital Content, Mobile, Consumer-Generated Media, and Social Media
Brand Manager - Wal-Mart Customer Team

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

March 2007 — September 2008 (1 year 7 months)

- Customer Team Marketing Manager for Personal Health Care and Feminine Care with marketing responsibility for a $900MM+ portfolio of brands including Prilosec OTC, Always, Tampax, and Vicks.
- Crafted breakthrough holistic demand creation plans, leveraging both in-store and out of store marketing vehicles to drive Wal-Mart merchandising.
- Developed deep understanding of Customer Marketing through day-to-day interaction with the world's largest retailer.
Clay St. - Feminine Care Project Marketing Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

January 2007 — March 2007 (3 months)

- Marketing represenative on multi-functional Clay St Project for North America Feminine Care.
- The Clay Street Project is a 12 week long design-inspired approach to exploring new pathways to innovation and bringing ideas to market. It is at the forefront of understanding how multi-functional teams of employees connect, create, innovate and bring ideas to market.
- The program is meant to be culturally provocative yet grounded in clear objectives and tangible business objectives.
Teen External Relations Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

July 2005 — January 2007 (1 year 7 months)

Served as Procter & Gamble Beauty's internal expert on Teen and Youth Marketing.
- Led strategy and execution of teen communications through emerging marketing vehicles, cause marketing, media and alliances/partnerships.
- Identified and engaged with teen influencers for P&G Beauty brands
- Co-Founded P&G's Teen Marketing Expert Network, a global internal resource to help brands connect with teens through emerging marketing channels. Contributed external best-in-class youth marketing studies and published Teen Wrap-Up newsletter focused for 300 global marketers.
Assistant Brand Manager

Procter & Gamble

(Public Company; 10,001 or more employees; PG; Consumer Goods industry)

June 2003 — June 2005 (2 years 1 month)

Assistant Brand Manager on Secret Deodorant with following responsibilities:
- Initiative Leader Secret Sparkle Collection/Teen Marketing Owner
- Media Owner including Interactive
- Public Relations Leader
- Marketing Partnership Development

Dave Knox’s Education

Miami University

BS , Marketing , August 1999 — May 2003

Activities and Societies:

Pi Sigma Epsilon (PSE), Association Student Government (ASG), Residence Hall Association (RHA), Character Counts, LeaderShape, Scholar Leaders, Harrison Scholars

Additional Information

Dave Knox’s Websites:

Dave Knox’s Interests:

Sports of any kind, new technology, live music, reading novels, video gaming

Dave Knox’s Groups:

Professional Vice President on Pi Sigma Epsilon National Council, VNU "What Teens Want" Conference Advisory Board, Ypulse Mashup Advisory Board Member, Mayor of Cincinnati's Young Professional Kitchen Cabinet - Economic Development Committee,