Dave Knox

Dave Knox

Chief Marketing Officer at Rockfish Interactive

Location
Cincinnati Area
Industry
Marketing and Advertising

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Dave Knox know in common
  • Get introduced to Dave Knox
  • Contact Dave Knox directly

View Dave's full profile

Dave Knox's Overview

Current
Past
Education
Connections

500+ connections

Dave Knox's Summary

Chief Marketing Officer with a Digital DNA that allows me to integrate cutting edge marketing with traditional marketing and brand building fundamentals.

Specialties:
- Digital Marketing Thought Leader
- Marketing Technologist
- Innovation Champion
- Entrepreneurial Trailblazer
- Strategic Organizational Leadership
- Digital Shopper Marketing / eCommerce

Dave Knox's Experience

Chief Marketing Officer

Rockfish Interactive

Public Company; 201-500 employees; Marketing and Advertising industry

September 2010Present (4 years 1 month) Cincinnati Area

Led Marketing, Business Development, and Strategic Partner Relationships for Rockfish, a full-service, WPP-owned digital innovation partner that drives business for some of the world’s largest brands. Efforts resulted in over 3X revenue growth in under 4 years.

Co-Founder

The Brandery

Nonprofit; 1-10 employees; Venture Capital & Private Equity industry

July 2010Present (4 years 3 months) Cincinnati Area

The Brandery is a seed stage consumer marketing venture accelerator. It has been recognized as one of the Top 10 Startup Accelerators in the US.

Brand Manager, Global Branded Entertainment

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

October 2009September 2010 (1 year)

Responsible for leading P&G Production’s innovation strategy and development of breakthrough business models in Digital Media, Original Content and Branded Entertainment.

Brand Manager, Digital Business Strategy

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

September 2008October 2009 (1 year 2 months)

As Brand Manager, Digital Business Strategy I am responsible for driving digital innovation and capability across P&G's 300+ brands worldwide. My group makes the strategic choices on which digital brand building skills and innovations will be areas of focus for P&G's brands. The team explores and fosters external partnerships that promote learning and future digital brand building innovation in areas such as Digital Content, Mobile, Consumer-Generated Media, and Social Media

Brand Manager - Wal-Mart Customer Team

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

March 2007September 2008 (1 year 7 months)

- Customer Team Marketing Manager for Personal Health Care and Feminine Care with marketing responsibility for a $900MM+ portfolio of brands including Prilosec OTC, Always, Tampax, and Vicks.
- Crafted breakthrough holistic demand creation plans, leveraging both in-store and out of store marketing vehicles to drive Wal-Mart merchandising.
- Developed deep understanding of Customer Marketing through day-to-day interaction with the world's largest retailer.

Assistant Brand Manager

Procter & Gamble

Public Company; 10,001+ employees; PG; Consumer Goods industry

June 2003April 2007 (3 years 11 months)

7/05 through 4/07 - Served as Procter & Gamble Beauty's expert on Teen and Youth Marketing.
- Led strategy and execution of teen communications through emerging marketing vehicles, cause marketing, media and alliances/partnerships.
- Identified and engaged with teen influencers for P&G Beauty brands
- Co-Founded P&G's Teen Marketing Expert Network, a global internal resource to help brands connect with teens through emerging marketing channels.

6/03 through 7/05 - Assistant Brand Manager on Secret Deodorant with following responsibilities:
- Initiative Leader Secret Sparkle Collection/Teen Marketing Owner
- Media Owner including Interactive
- Public Relations Leader
- Marketing Partnership Development

Dave Knox's Honors and Awards

  • iMedia 25 - Internet Marketing Leaders and Innovators

    iMedia Connection
    • November 2010

    The annual list of cutting-edge creatives, strategists, and technology innovators with big ideas, who get results and collaborate openly to push internet marketing forward.

  • Agency Innovator

    The Internationalist
    • October 2011

    Agency Innovators are recognized as "leading lights - champions of multinational strategy, adept at innovative communications, individuals who think about advertising in new ways, and advocates of responsible brand-building".

  • Next Power Broker

    Cincinnati Magazine
    • April 2011
  • Social Media Superstar

    Media Industry Online
    • December 2009
  • 40 Under 40

    Cincinnati Business Courier
    • September 2013

Dave Knox's Organizations

  • VCU Brandcenter

    Board of Directors
    • March 2010 to Present

    The VCU Brandcenter is a graduate program in advertising and communications at Virginia Commonwealth University. The program has been recognized as America's number one graduate school in advertising and marketing

  • Cincinnati Mercantile Library

    Board of Directors
    • January 2013 to Present

Dave Knox's Skills & Expertise

  1. Brand Development
  2. Online Marketing
  3. Marketing Strategy
  4. Start-ups
  5. Angel Investing
  6. Digital Strategy
  7. Digital Marketing
  8. E-commerce
  9. Digital Media
  10. Mobile Marketing
  11. Online Advertising
  12. Leadership
  13. New Business Development
  14. Brand Management
  15. Strategy
  16. Social Media
  17. Entrepreneurship
  18. Multi-channel Marketing
  19. Integrated Marketing
  20. Interactive Marketing
  21. Competitive Analysis
  22. Public Relations
  23. Marketing
  24. Advertising
  25. Marketing Management
  26. Strategic Partnerships
  27. Business Strategy
  28. Social Media Marketing
  29. Marketing Communications
  30. Market Research
  31. Mobile Devices
  32. Blogging
  33. Strategic Planning
  34. Marketing Research
  35. Business Development
  36. Customer Insight

View All (36) Skills View Fewer Skills

Dave Knox's Education

Miami University

BS, Marketing

August 1999May 2003

Activities and Societies: Pi Sigma Epsilon (PSE), Association Student Government (ASG), Residence Hall Association (RHA), Character Counts, LeaderShape, Scholar Leaders, Harrison Scholars

Contact Dave for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Dave Knox’s full profile to...

  • See who you and Dave Knox know in common
  • Get introduced to Dave Knox
  • Contact Dave Knox directly

View Dave's full profile

Not the Dave Knox you were looking for? View more »

Viewers of this profile also viewed...