Dave Kerpen

Dave Kerpen

Founder & CEO, Likeable Local, NY Times Best-Selling Author & Speaker

Greater New York City Area
Marketing and Advertising

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Dave Kerpen's Overview

  • Founder & CEO at Likeable Local
  • Author at Likeable Leadership
  • Author & Keynote Speaker at Likeable Business (2012) & Likeable Social Media (2011)
  • Reality TV Contestant at Paradise Hotel
  • Account Executive at Radio Disney
  • Crunch n Munch Guy at Sportservice, Boston
  • Boston University
  • Hunter College High School

500+ connections


Dave Kerpen's Summary

Dave Kerpen is the founder and CEO of Likeable Local, a social media software company serving small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years.

Following a sponsored wedding which raised over $100,000 including $20K for charity, Dave and his wife Carrie started and transformed theKBuzz (founded in 2007) into Likeable, 1 of Facebook’s Top 65 Preferred Developer Consultants as well as the only 3-time WOMMY Award winner for excellence from the Word of Mouth Marketing Association (WOMMA) and one of the 500 fastest growing private companies in the US according to INC Magazine for both 2011 and 2012.

One of Entrepreneur's top 10 up and coming leaders, Dave has been featured on CNBC’s “On the Money”, BBC, ABC World News Tonight, the CBS Early Show, the New York Times, and countless blogs. Dave has also keynoted at dozens of conferences across the globe and webinars for organizations such as WOMMA, TEDx, SXSW, and the American Marketing Association. Dave is backed by a team of 60 social media thought leaders who collectively have managed over 250 accounts on Facebook and other social networks, for brands such as Verizon, 1-800 Flowers.com, Neutrogena, Logitech, The Pampered Chef, G.E, Medtronic, Restaurant.com, and Heineken.

Dave is also a Venture Partner at Gen Y Capital Partners an early-stage venture firm, which is leveraging Gen Y to support Gen Y.

Dave’s 1st book was a NY Times bestseller - “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and other social networks.” He followed up Likeable Social Media with 2 more books, Likeable Business & Likeable Leadership. Dave is proud of his Likeable business accomplishments but prouder of Charlotte and Kate, his two daughters at home in New York.

Dave Kerpen's Experience

Founder & CEO

Likeable Local

Public Company; 11-50 employees; Marketing and Advertising industry

January 2013Present (1 year 9 months) New York, NY

Likeable Local is the first comprehensive social media software solution for small businesses. We've taken all of our key best practices and learnings from working with large brands over the last 5 years and applied them to an automated solution for small businesses who can't afford to hire a social media agency. A vertical-based Facebook marketing solution, Likeable Local launched in 2013 as Likeable Dentists, in conjunction with Fortune 500 partner Henry Schein. In 2014 we are raising capital to help scale, hiring a salesforce, further developing the product, and moving into new verticals such as Likeable Doctors, Likeable Brokers, and Likeable Lawyers.

Privately Held; 51-200 employees; Marketing and Advertising industry

January 2013Present (1 year 9 months) Greater New York City Area

Likeable Leadership: A Collection of 65 Inspirational Stories on Marketing, Your Career, Social Media and More is the culmination of a year of writing for LinkedIn, Inc, and more. I'd love to know what you think of my 3rd book! http://LikeableLeaders.com
Thank you!

Privately Held; 51-200 employees; Marketing and Advertising industry

June 2011Present (3 years 4 months) Global locations

Authored New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand & Be Generally Amazing on Facebook (& Other Social Networks) (McGraw-Hill, 2011)

Likeable Business: Why Today's Consumers Demand More & How Companies Can Deliver (McGraw-Hill, November 2012)

Chief Executive Officer


Privately Held; 51-200 employees; Marketing and Advertising industry

August 2006December 2012 (6 years 5 months)

We are an award-winning social media leveraging and word of mouth marketing firm with 200+ clients and offices in 3 cities.

Our Mission: To leverage social media and word of mouth marketing to create more transparent, responsive likeable companies, organizations and governments.

We consult on, build and execute plans to best leverage social media for leading brands such as 1800-Flowers.com, Verizon FiOS, Neutrogena and stride rite.

We are a full service social agency. However, our core competency is helping brands create, distribute, cultivate and respond to text, pictures and videos which drive buzz, growth & action: likeable media.

I am proud of our work in social media and word of mouth marketing, our firm's rapid growth, and our presence on Facebook at http://Facebook.com/LikeableMedia and on Twitter at http://Twitter.com/LikeableMedia

Math Teacher in Queens and Brooklyn

New York City Department of Education

Government Agency; 10,001+ employees; Education Management industry

20042007 (3 years)

I taught math to public school students in 6th, 7th and 8th grade. I was also an active member chapter leader for the United Federation of Teachers. I have an immense amount of respect and admiration for teachers and other professionals who work day after day to educate our city's children.

Marketing Consultant

Dave Kerpen Strategic Consulting

August 2002August 2005 (3 years 1 month)

I consulted on word of mouth marketing initiatives and promotions for Guinness, Stop & Shop, Disney, and other clients.

Reality TV Contestant

Paradise Hotel

May 2003October 2003 (6 months)

Yes, I starred on the FOX Reality Television hit Paradise Hotel back in 2003. It was crazy, it was fun, it was a unique experience, and I'd never do it again. :-)

The show continues to air and re-air in 23 countries around the world.

Account Executive

Radio Disney

Public Company; 10,001+ employees; DIS; Marketing and Advertising industry

January 2000August 2002 (2 years 8 months)

I was the top seller in the country out of the the Boston office for Radio Disney, the kids and parents radio arm of the Walt Disney Company.

Crunch n Munch Guy

Sportservice, Boston

August 1996January 2000 (3 years 6 months)

I helped put myself through college at Boston U as the Crunch n Munch Guy. I raised sales over 400% and created a local media phenomenon. Appearing on ESPN's Sportscenter was an amazing experience. If you're reading this and you actually remember those days....YOU RULE!!!!

Dave Kerpen's Volunteer Experience & Causes

  • Volunteer Experience

    • Advisory Board

      December 2013 present (10 months)

Dave Kerpen's Organizations

  • Entrepreneur Organization

    Communications Chair
    • January 2010 to Present

    EO is the leading global network of CEO-founders in the world.

Dave Kerpen's Publications

  • Likeable Social Media

    • McGraw-Hill
    • June 11, 2011
    Authors: Dave Kerpen


    The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

    A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before.

    LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

  • Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver

    • McGraw-Hill
    • September 26, 2012

    It pays to be LIKEABLE!

    Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave Kerpen reveals the return on investment of principles such as listening, responsiveness, transparency, adaptability, and gratefulness. In today’s social world, it literally pays to be likeable.

    “Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”

    —JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and The Mirror Test

    “Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”
    —CHARLES BEST, founder of DonorsChoose.org

    “Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”
    —JOHN JANTSCH, author of The Commitment Engine and Duct Tape Marketing

    “This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.”
    —MEG CADOUX HIRSHBERG, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families

  • Why it Pays to Be Likeable

    • Change This
    • January 16, 2013
    Authors: Dave Kerpen

    40 years ago a brand such as Jolly Green Giant could sell a lot of mediocre corn with a great jingle and a huge television advertising budget. 20 years ago a company such as Circuit City could be a miserable, secretive place to work but it wouldn’t matter much to shareholders or customers because they likely would never find out.

    Social media has changed all that, very quickly. The speed and ease with which information travels—the good, the bad and the ugly—is faster than ever before, and only accelerating. Today, the brands that succeed aren’t the ones that spend the most money on disruptive advertising—they’re the ones that spend the most money on creating valuable, meaningful products and customer service. Today, the businesses that succeed aren’t the ones who keep costs down by not giving perks to employees—they’re the ones who create an open, transparent, fun place to work where passionate people can exchange ideas. Today, more than ever before, for businesses, brands, and entrepreneurs, it pays to be likeable.

Dave Kerpen's Projects

  • Likeable Social Media

    • May 2011 to June 2011
    Team Members: Dave Kerpen

    NY Times bestseller on social media marketing

Dave Kerpen's Skills & Expertise

  1. Thought Leadership
  2. Public Speaking
  3. Inspiration
  4. Social Media Marketing
  5. Buzz Marketing
  6. Guerrilla Marketing
  7. Word Of Mouth Marketing
  8. Social Media
  9. Facebook Marketing
  10. Community Engagement
  11. Facebook
  12. Blogging
  13. Online Advertising
  14. Digital Marketing
  15. Public Relations
  16. Digital Strategy
  17. Digital Media
  18. Marketing Strategy
  19. Marketing
  20. Relationship Marketing
  21. Business Development
  22. Strategy
  23. Leadership
  24. Social Marketing
  25. Business Strategy
  26. Brand Management
  27. Social Media Strategist
  28. Brand Awareness
  29. New Business Development
  30. Strategic Planning
  31. Social Media Consulting
  32. Start-ups
  33. Online Marketing
  34. Book Writing
  35. Entrepreneurship
  36. Brand Development
  37. Viral Marketing
  38. Mobile Marketing
  39. Interactive Marketing
  40. Community Management
  41. Content Marketing
  42. Corporate Blogging
  43. Google Analytics
  44. Motivational Speaking
  45. Intelligence
  46. Content Development
  47. Web 2.0
  48. Web Analytics
  49. Google Adwords
  50. Salesforce.com

View All (50) Skills View Fewer Skills

Dave Kerpen's Education

Boston University

BS and BA, Education & Psychology


I graduated magna cum laude from both the School of Education and the College of Arts and Sciences.

Activities and Societies: Scarlet Key Award, Golden Key National Honor Society, Presidential Scholar, Student Advisor Resident Assistant

Hunter College High School



Editor in Chief, Witness
President, Jewish Public School Youth
Hunter is the leading public exam school in NYC.

Dave Kerpen's Additional Information


social media, buzz marketing, Web 2.0, social networking, Facebook, Twitter, LinkedIn, blogs, non-traditional marketing, creating a more likeable world, fantasy baseball, tennis, pop culture, my kids

Groups and Associations:

WOMMA (Word of Mouth Marketing Association), Reality Cares, World Tour!, Entrepreneurs Organization, Young Entrepreneurs Council, LinkedInnovators, Queens Chamber of Commerce, BNI / Cross Island Referral Network, Deepdale Garden Board of Directors, Surprise Lake Camp Board of Directors, PENCIL program / Principal for a Day, Queens County Farm Museum, PS 221 PTA, Deepdale Pool, Queens County Young Democrats, The YEC, Social Media Society

Honors and Awards:

Golden Key National Honor Society
Scarlet Key Award
Mickey Award
Facebook Preferred Developer Consultant
2008 WOMMIE Award for Excellence in Word of Mouth Marketing for The Atlas Solution
2009 WOMME Award for Cumberland Farms Chill Zone
2010 WOMMIE Award for OurJewishCommunity.org

Contact Dave for:

  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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