Sales & Marketing Manager
Greater Boston Area
Sales & Marketing Manager
Greater Boston Area
1 more...
Executive with 25-plus years of technical products B2B Marketing & Sales experience, including positions as Director of eMarketing Initiatives, Product Manager, Group Product Manager, Sales & Marketing Manager, and Director of Corporate/Dealer Communications.
Sales & Marketing expertise includes 13-plus years of Internet Marketing experience.
Also created and continue to maintain/update a free Internet Marketing Course for Internet entrepreneurs. To visit the course, click on the "Internet Marketing Course" link in the "Websites" section above. To visit the course's complementary blog, click on the "Internet Marketing Course Blog" link.
Extensive technical B2B Internet Marketing Management experience in: SEM (search engine marketing) including SEO, search engine advertising and reciprocal link campaigns; search engine trends; email newsletters (automated, web-based opt-in/opt-out capabilities); Web 2.0 techniques (blogs/blogging, social networking, customer reviews, etc.); web analytics; site search; viral marketing; affiliate marketing programs; and offline marketing programs that support online efforts.
(Biotechnology industry)
January 2002 — Present (7 years 7 months)
Sales & Marketing Manager for a bioengineering company located in the Greater Boston area. Because the vast majority of our best prospects use the Internet/Web to find new products related to their research, the majority of my time is spent performing online/Internet marketing and sales duties.