Dave Horvath

Current

Senior Marketing Manager at Rowman & Littlefield Publishing Group

Past

Marketing Director, Print and Electronic Reference at Greenwood Publishing Group
Market Strategist at Thomson Gale
Marketing Director, K-12 at Thomson Gale

Marketing Director, Macmillan Library Reference at Thomson Gale
Marketing Director, Library Reference at Macmillan Publishing Company
Senior Marketing Manager, Trade and Reference at Macmillan Publishing Company
Senior Marketing Manager at Macmillan College Division

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Education

Central Michigan University

Recommended

10 people have recommended Dave

Connections

181 connections

Industry

Publishing

Dave Horvath’s Summary

Skill Summary
Marketing/publishing professional with proven record in both print and electronic educational materials, who:

+ Provides broad experience in field with knowledge of all aspects of publishing cycle
+ Possesses deep knowledge of library, educational, and professional marketing needs of print/electronic products
+ Maximizes strong budgeting skills
+ Works well in cross-functional teams to successfully bring outstanding products to market
+ Pays close attention to detail but maintains eye on broader picture
+ Possesses ability to find "right" approach to product that places it in perspective for sales and resonates with customer/market

Dave Horvath’s Specialties:

Electronic marketing, product training, sales support, planning and implementing marketing plans, strong knowledge of the librarian market.

Dave Horvath’s Experience

Senior Marketing Manager

Rowman & Littlefield Publishing Group

(Privately Held; Publishing industry)

July 2009 — Present (6 months)

Scarecrow Press
Government Institutes
Bernan Press
Marketing Director, Print and Electronic Reference

Greenwood Publishing Group

(Public Company; Publishing industry)

January 2005 — December 2008 (4 years )

Marketing Director, Print and Electronic, of Greenwood Press Reference imprint.

Created all strategic plans for Greenwood Press reference line, both print and electronic (including Daily Life Online, American Mosaic, and Pop Culture Universe families of databases, and participated in planning and creation of each product). Implemented all aspects of print and electronic strategic plans, including direct mail, online marketing sites, e-marketing, print or e-space ads, and trade show demonstration efforts for imprint. Managed budget of $675,000 to bring in planned $15 million revenue.

+ Branded Greenwood E-books platform as Greenwood Digital Collection
+ Created Electronic marketing sites for Greenwood Press's electronic products
+ Reduced direct mail budget by substituting email messaging for many of planned mailed materials
+ Planned marketing/publicity for Pop Culture Universe that resulted in ALA Dartmouth Medal being awarded to it in January 2009
Market Strategist

Thomson Gale

(Publishing industry)

2003 — September 2004 (1 year )

Directed all marketing and sales promotion of Gale Digital Collection in history and social sciences reference; guided marketing of print titles in this area; directed all marketing and sales strategies to launch electronic product, Making of Modern Law.
+ Developed online marketing site for Making of Modern Law (MML)
+ Planned/implemented all marketing information (sales materials, mailed marketing pieces, emailed marketing pieces, trade show demonstrations
+ Received award for MML when it was selected by American Law Association as outstanding contribution to legal research
Marketing Director, K-12

Thomson Gale

(Public Company; TOC; Publishing industry)

2002 — 2003 (1 year )

Directed all print marketing and sales rep product training for school product in Macmillan imprints and Gale's UXL line.
+ Increased sales plan for Greenhaven Press titles by 3%
+ Increased sales plan for UXL titles by 10%
Marketing Director, Macmillan Library Reference

Thomson Gale

(Public Company; TOC; Publishing industry)

1999 — 2002 (3 years )

Following Gale's acquisition of Macmillan Library Reference, continued to direct all marketing of Macmillan Reference, Scribner Reference, Schirmer Books, and Twayne Publishers to attain $27 million sales budget. Worked closely with Gale management to merge two companies' sales and marketing departments.
+ Successfully taught Gale sales reps how to sell MLR print titles within six months
+ Selected by Gale sales reps as outstanding presenter at sales conferences
Marketing Director, Library Reference

Macmillan Publishing Company

(Publishing industry)

1996 — 1999 (3 years )

Directed all marketing efforts of Macmillan Reference, Scribner Reference, Schirmer Books, Twayne Publishers, and Thorndike Large Print to attain $45 million sales budget. Managed staff of four onsite and three offsite (Thorndike, ME)
+ Worked closely with publishers on formulating electronic plan for modular products
+ Spearheaded training of new reps and all training in new products
Senior Marketing Manager, Trade and Reference

Macmillan Publishing Company

(Publishing industry)

1988 — 1996 (8 years )

Managed direct mail, advertising, exhibits, and publicity for ever-expanding list of product lines, including Macmillan Medical, American Council of Education, Macmillan Reference, Schirmer Books, and Scribner Reference. Managed staff of four.
+ Hired people in entry level and next step positions who advanced in publishing at other companies with at least four still succeeding
+ Awarded MLR President’s Impact Award
Senior Marketing Manager

Macmillan College Division

(Privately Held; 501-1000 employees; Publishing industry)

1983 — 1988 (5 years )