Strategist, Coach, Mentor, Planner
Greater New York City Area
- Current
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- Executive Vice President, Strategy and Planning at Datran Media
- League Commissioner, Coach and Board Member at Stamford Youth Soccer
- Past
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- Chairman of Email Monetization Working Group at IAB
- EVP Operations at Datran Media
- Vice President Market Strategy and GM StormPost at Datran Media
- Senior Vice President, Sales and Marketing at ARGI
- Senior Vice President at Donnelley Marketing
- VP eMarketing Sales at Experian Marketing Services
- EVP Sales and Marketing at CheetahMail, a division of Experian
- Senior Director, Sales at MessageMedia
- Global Senior Partner Manager at Oracle Corp
- Account Executive at RHI Consulting, a division of Robert Half
- Senior Analyst at JE Robert Companies
- Experienced Senior Consultant at Arthur Andersen
- Recommended
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25 people have recommended Dave - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Dave Hendricks’s Summary
In addition to domain expertise in Interactive Marketing, Social Media and email, I have extensive experience in building, re-tooling and top-grading all types of business operations, including client services, technology and sales. Implementing and customizing Salesforce.com for the particular needs of organization - not just sales - is a passion of mine and I have worked with their product since 2000. Building and managing collaborative organizations is something that I find challenging and rewarding.
I like people more than machines.
At Datran I am leading an effort to organize the company's various units to provide a seamless client service and operations experience. At ARGI, I worked with the CEO and BOD to raise capital and make strategic acquisitions. While with Donnelley Marketing, I successfully completed a re-staffing of two regions from top to bottom and created and staffed two new business development functions. At CheetahMail I reengineered the sales and marketing function and made the critical hires who are leading the company today.
I have extensive re-engineering, strategy design experience and balanced scorecard implementation skills. I am a metrics-driven leader that enjoys getting into the fray, but letting people do their jobs.
Dave Hendricks’s Specialties:
eMail marketing, Technical Operations, Client Services, Strategy Design, Online Ad Sales, Acquisition Strategy, Sales & Business Development, Design of Customer Acquisition and Retention campaigns, Recruiting/Developing teams, Negotiation of Contracts, implementation of sales force automation solutions and sale process management. Loyalty programs, Public Speaking and Presentation. Can recruit and develop staff.
Dave Hendricks’s Experience
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Executive Vice President, Strategy and Planning
Datran Media
(Privately Held; Marketing and Advertising industry)
2009 — Present (less than a year)
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League Commissioner, Coach and Board Member
Stamford Youth Soccer
(Civic & Social Organization industry)
2005 — Present (4 years )
I am currently the commissioner of one league, and coach two teams in two different leagues.
As Commissioner for D5, I am in charge of managing and organizing a league of 16 teams with approximately 200 4 and 5 year old children and 400 parents, including scheduling, uniforms, scores, awards, etc.
As a coach in G1 I coach a team of 7 & 8 year old girls, I help young people develop their skills in a supportive, learning environment. This year we were undefeated and won the league championship.
Coaching youth sports is rewarding and demanding. -
Chairman of Email Monetization Working Group
IAB
(Non-Profit; Marketing and Advertising industry)
June 2009 — October 2009 (5 months)
I was the volunteer co-chairman and leader of the Email Monetization Working group, responsible for the direction and curation of the guideline report that the IAB committee delivered on November 11th, 2009. Wrote the guidelines with a team of marketers and handed it off to my friend Sean O'Neal who completed the task for me.
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EVP Operations
Datran Media
(Privately Held; Marketing and Advertising industry)
October 2007 — May 2009 (1 year 8 months)
I managed Datran's Client Services, Operations, Business lines and Technology and was responsible for the implementation of Datran Media's strategy across the company.
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Vice President Market Strategy and GM StormPost
Datran Media
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2008 — April 2008 (4 months)
running Datran's ESP, StormPost
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Senior Vice President, Sales and Marketing
ARGI
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2006 — October 2007 (1 year 1 month)
While at ARGI, I totally revamped the Sales and Marketing team, was an integral part of a three-man team that recapitalized the company through a new round of funding, implemented Salesforce.com across the entire enterprise, and integrated ARGI's acquisition of MediaBrain's Reader Service product. I left the company in better shape than I found it and put it on a footing for dramatic future growth through the development of a coherent marketing message and strategy and the acquisition of key new clients.
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Senior Vice President
Donnelley Marketing
(Marketing and Advertising industry)
April 2004 — May 2006 (2 years 2 months)
While at Donnelley I managed a team of Vice Presidents who managed teams of direct marketing solution sales reps responsible for identifying, qualifying, and winning business at high profile accounts for Donnelly Marketing. Today the sales staff is over 70 people, across the country.
Donnelley Marketing's goal is to help you retain and grow your business through B2C and B2B compiled data, consumer database design/build/implement/hosting and targeted eMarketing techniques and tools.
While in this position I was responsible for managing the full sales cycle for $15 million in campaign management applications sales to 5 companies in four verticals (insurance, retail, technology, and pharmaceuticals). For two of them I wrote led the response from start to finish, while for the others I led successful executive selling and facilitation efforts. -
VP eMarketing Sales
Experian Marketing Services
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 2003 — March 2004 (7 months)
- Managed 10 person team
- Responsible for $11 million in email and direct marketing revenue
- Recommended and assisted in acquisition of CheetahMail
After the acquisition was completed (code name: Project Chester) our entire team was eliminated and I prepared for my next assignment, which came less than 3 weeks later. -
EVP Sales and Marketing
CheetahMail, a division of Experian
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2000 — September 2003 (3 years )
I was hired to develop, tune and grow the sales and marketing team at this small startup in 2000. When I arrived, sales were at an annual rate of $1.2 million and there were 23 employees. The company was losing money and had no market presence. There was a very small sales staff crammed into one small office.
When I left 2.5 years later, sales were >$12 million annually and was recognized as a top 3 provider of emarketing services in the email industry. During that time I (re)built the sales and marketing staff from 4 in NYC to 20+ across the US and in the UK. Besides driving sales I also wrote all the ad copy, drove our analyst relations and wrote by-lined articles.
The company was sold to Experian EMS in March of 2004 for $38 million. A total of $1.5 million venture was raised during the entirety of CheetahMail's lifespan and during my tenure the company experienced 7 straight quarters of GAAP profitability and growth of > 700%. -
Senior Director, Sales
MessageMedia
(Public Company; 201-500 employees; MESG; Marketing and Advertising industry)
May 1999 — October 2000 (1 year 6 months)
- Top Sales Director with over $8 million in sales in 16 months
- Multiple awards won for largest deal, highest producer in qtr
- Managed Peppers and Rogers partnership
- Created Training tools and conducted sales training
- Managed team of 5 junior regional reps
- Performed speaking engagements on behalf of company
- wrote by-lined articles in industry journals -
Global Senior Partner Manager
Oracle Corp
(Public Company; 5001-10,000 employees; orcl; Marketing and Advertising industry)
January 1996 — March 1999 (3 years 3 months)
At Oracle I managed the Global Relationships between Oracle and Coopers & Lybrand, and then Arthur Andersen.
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Account Executive
RHI Consulting, a division of Robert Half
(Public Company; 1001-5000 employees; RHIC; Staffing and Recruiting industry)
May 1994 — January 1996 (1 year 9 months)
In my first direct sales job, was one of the 3 top sales people in Robert Half's RHI Consulting division. Professional Services, Recruiting, staffing, contract consulting, outsourcing.
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Senior Analyst
JE Robert Companies
(Privately Held; 201-500 employees; Venture Capital & Private Equity industry)
July 1993 — May 1994 (11 months)
I left AA&Co to work with a team of ex-AA and AC consultants to help develop this company's business plan and technology. Managed 5 people on a national WAN development project and built a large distributed database. Real Estate Investment Trusts, RTC, S&L Crisis.
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Experienced Senior Consultant
Arthur Andersen
(Privately Held; 10,001 or more employees; Management Consulting industry)
February 1988 — July 1993 (5 years 6 months)
I began my career at Arthur Andersen in Washington DC and consider this to be the cornerstone of my professional development. I specialized in strategic technology consultation, network design, and software selections.
Dave Hendricks’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
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