David Helmreich

Current

VP, Interactive Markets at TARGUSinfo

Past

Director of Sales, Interactive Markets at TARGUSinfo
Senior Director at Advisory Board Company
Director at Advisory Board Company

Principal at JHTM and Associates
Consultant at DiamondCluster
Consultant at USinternetworking, Inc.
Naval Aviator at US Navy

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4 more...

Education

University of Maryland - Robert H. Smith School of Business
US Navy Flight School
United States Naval Academy

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Recommended

2 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

David Helmreich’s Summary

Thought leader for Online Lead Verification Solutions, providing real-time intelligence solutions to clients in Interactive Markets. Clients include: Enterprise, Full Service Agency, Lead Generation, Ad Networks, Affiliate Marketing and other Marketing companies.

Broad experience in strategy consulting, finance, product development and product launch experience.

Currently focused on building an innovative solution to power the next generation of display advertising platforms by bringing best in class segmentation, lifestyle and demographic information to the interactive advertising industry in a privacy-friendly manner.

David Helmreich’s Specialties:

Display Advertising, Display Advertising Optimization and Analytics, Real Time Bidding, Lead Generation, Lead Verification, Lead Scoring, Due Diligence, Market Sizing, Product Develpoment, Product Launch Experience

David Helmreich’s Experience

VP, Interactive Markets

TARGUSinfo

(Privately Held; Information Technology and Services industry)

January 2008 — Present (1 year 11 months)

TARGUSinfo is the leading provider of On-Demand Information services. Its unique identification, verification, and qualification services enable advertisers, agencies, publishers, lead generators, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing.

A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

Driving solutions and product development for online advertising targeting solutions utilizing verified, offline data assets. Currently powering advertising networks, exchanges, publishers, advertisers and agencies.

The AdAdvisor enables enabling our partners to drive more effective campaigns through combining both online and offline data in realtime.
Director of Sales, Interactive Markets

TARGUSinfo

(Privately Held; Information Technology and Services industry)

November 2006 — December 2008 (2 years 2 months)

Sales Director for Online Lead Verification Solutions, providing real-time intelligence solutions to clients in Interactive Markets. Clients include: Enterprise, Full Service Agency, Lead Generation, Ad Networks, Affiliate Marketing and other Marketing companies.

Key sales leader driving market strategy, rebuilding value propositions and marketing materials.

Efforts resulted in 52% annual revenue growth.

Currently focused on providing real-time solutions that include Consumer Identification and Verification as well as On Demand Lead Verification, Enhancement and Profiling.

Corporate Overview:

Since its founding in 1993, TARGUSinfo has pioneered the development of On-Demand Data to help companies optimize every interaction - whether it’s over-the-phone, online or in-store. A privately-held company, TARGUSinfo is headquartered in Vienna, Virginia
Senior Director

Advisory Board Company

(Public Company; 501-1000 employees; ABCO; Management Consulting industry)

March 2005 — December 2006 (1 year 10 months)
Director

Advisory Board Company

(Public Company; 501-1000 employees; ABCO; Hospital & Health Care industry)

March 2004 — March 2005 (1 year 1 month)
Principal

JHTM and Associates

(Privately Held; 11-50 employees; Management Consulting industry)

2001 — 2004 (3 years )
Consultant

DiamondCluster

(Public Company; Management Consulting industry)

2001 — 2001 (less than a year)
Consultant

USinternetworking, Inc.

(Public Company; Management Consulting industry)

1999 — 2001 (2 years )
Naval Aviator

US Navy

(Government Agency; 10,001 or more employees; Military industry)

May 1992 — May 2001 (9 years 1 month)

• Aircraft Mission Commander for more than 100 tactical and training missions and Awarded Strike/Flight Air Medal for 20 combat missions over Iraq and Bosnia between 1995 and 1998.
• Ranked #1 of 22 Officers in performance, leadership and teamwork on annual Officer Evaluations.
• Maintenance Excellence Program Director for 55 personnel, $320 million in assets and a $10 million annual operating budget. Team efforts resulted in “best-ever” post-deployment inspection.
• Led evaluation of $1 million prototype tactical satellite communications equipment. Managed a six-person team focused on final product and technology evaluation for future fleet-wide employment.

David Helmreich’s Education

University of Maryland - Robert H. Smith School of Business

MBA , Strategy, Information Systems , 1999 — 2001

Activities and Societies:

Beta Gamma Sigma
US Navy Flight School

1992 — 1994
United States Naval Academy

BS , Computer Science , 1988 — 1992

Additional Information

David Helmreich’s Websites:

David Helmreich’s Groups:

Leads2007, Online Lead Quality Summit 2007, TARGUSinfo, OMMA Behavioral NYC 2008, US Naval Academy Alumni, IAB Ecosystem 2.0 2008, Online Advertising Professionals, LeadsCon 2008