Social media consultant
Greater Seattle Area
- Current
-
- CEO at Fertile Foods
- Advisor at Vittana
- Principal at Banyan Branch
- Past
-
- Vice President of Marketing at Shelfari
- Director of Product Management at RealNetworks
- Product Manager at RealNetworks
- Global Strategic Alliances Intern at Oracle
- Fulbright Scholar at Grameen Bank
- Co-Founder/Director at MicroEnterprise Conference
- Education
-
- Stanford University
- Brigham Young University
- Brigham Young University
- Del Cerro
- El Toro High School
- Connections
-
432
connections
- Industry
- Online Media
Dave Hanley’s Experience
-
CEO
Fertile Foods
(Health, Wellness and Fitness industry)
May 2009 — Present (7 months)
Fertile Foods is a startup developing web applications around nutrition in the fertility space.
More to come soon! -
Advisor
Vittana
(Non-Profit Organization Management industry)
May 2009 — Present (7 months)
Helping this amazing "Kiva for Student Loans" with their viral and social media marketing.
-
Principal
Banyan Branch
(Privately Held; Marketing and Advertising industry)
November 2007 — Present (2 years 1 month)
Banyan Branch advises a number of clients in their social media, viral, and blog-related marketing. From large family foundations and software companies to startups, we supply the strategic direction and the day-to-day execution of campaigns.
-
Vice President of Marketing
Shelfari
(Online Media industry)
April 2007 — May 2009 (2 years 2 months)
In 2007, Dave joined Shelfari, a
company of three technically savvy book nuts aiming to build the best social site for book readers. In a little over a year
they took an unknown site with 10,000 members and made it the leader in its space with nearly 2 million members, a
growing advertising business, and a good pathway to expansion and extension. Amazon.com purchased Shelfari in
2008, and the product and community continue to grow and improve.
• Grew site membership 150x in just over a year through viral mechanisms
• Oversaw traffic and usage growth from a product and marketing perspective.
• Oversaw remote, full-time advertising sales, and advertising operations. Conducted sales training and made sales
calls.
• Designed viral mechanisms to encourage members to bring friends into the service and continue their usage through
the natural usage of the product.
• Oversaw public relations agency relationship, blogger outreach, and customer support. -
Director of Product Management
RealNetworks
(Public Company; RNWK; Computer Software industry)
May 2005 — September 2006 (1 year 5 months)
DIRECTOR OF PRODUCT MANAGEMENT—RHAPSODY WEB SERVICES | SEATTLE, WA | 2003-2006
RealNetworks is a leading provider of streaming media services on the Internet. Rhapsody is the number-one-rated
subscription music service, featuring top-notch editorial and a broad catalog of music.
• Develop the business case for investment in an extensible, free-to-consumer web services platform for the Rhapsody
music service. Plans approved, budget secured, hires made and technologies deployed in 7 months.
• Market and position startup within RealNetworks, develop PR campaigns, conduct search marketing, and build
community of thousands of web and application developers on a razor-thin budget.
• Execute contests, email campaigns, and documentation strategies to build core audience and encourage use.
• Oversee the conception, definition, development, marketing, evangelism, forecasting, and business management of
Rhapsody Web Services.
• Develop new business models for free-to-consumer music business to power large and small enterprises as well as
independent developers and users, from large social network sites to bloggers.
DIRECTOR OF PRODUCT MANAGEMENT—WEB MUSIC: RHAPSODY.COM, REALPLAYER MUSIC STORE, RADIO
Real’s Web Music products reach millions of users with radio, on-demand music, music videos, downloads, and original
content.
• Oversee conception, development, launch, marketing, and profitability of Rhapsody.com, a new free-to- consumer
music web site. Responsibilities include marketing campaign development; product definition, design and
differentiation; customer segmentation and targeting; and revenue sourcing and forecasting.
• Built site traffic from 7K daily uniques to 60K in four months with inexpensive email campaigns, search engine
optimization, partnerships, widgets, and limited search marketing.
• Led financial modeling and forecasting for this $25M business. -
Product Manager
RealNetworks
(Public Company; RNWK; Computer Software industry)
June 2003 — April 2005 (1 year 11 months)
• Define requirements for complete redesign of RealPlayer and Rhapsody installer, including a flexible java-based
platform and tools to optimize revenue and user experience. Manage revenue from and investment in this $30M sales
channel.
• Oversee various elements of the RealGuide (a media-centered web portal within RealPlayer), including experience
design, product enhancement, new-product initiatives, content sampling, usage tracking, revenue-optimization
testing, and community-building applications.
• Establish marketing requirements for new and current products, set milestones for measuring success, and work with
program management to ensure original goals and intent are carried through to implementation.
• Manage Real’s search and Internet Explorer toolbar product strategy, including product definition, launch, and
improvements.
• Led product and financial planning for the video services team in the 2004 and 2005 strategy and financial planning
process, including revenue forecasting of subscriptions, traffic, advertising, and software installation, as well as new
products to be launched in the coming year. -
Global Strategic Alliances Intern
Oracle
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
June 2002 — August 2002 (3 months)
* The Global Alliances group manages Oracle’s relationships with its hardware partners (HP, Sun, IBM, Dell, Intel, & Cisco) and platform partners (Microsoft & Red Hat).
* Constructed a detailed Linux strategy for building Oracle-on-Linux market share, and synthesized analyst and business trends in Linux to better understand projected growth in the database and server spaces.
* Conducted market research on strategic partners, culminating in a methodology and report that enables better understanding of the server market in perpetuity.
* Worked with teams in preparing alliance strategies for the upcoming fiscal year. -
Fulbright Scholar
Grameen Bank
(Privately Held; 10,001 or more employees; Banking industry)
December 2000 — August 2001 (9 months)
* Grameen Bank provides small loans ($50-$500) to poor women for small business ventures. It has 2.3 million clients and lends $500 million annually.
* Developed and implemented strategic plan for standardization within Grameen Trust’s portfolio of 100 microcredit banks in 40 countries.
* Wrote and will soon publish Grameen Reference, a detailed description of the workings of Grameen Bank. -
Co-Founder/Director
MicroEnterprise Conference
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
November 1997 — February 2000 (2 years 4 months)
* The MicroEnterprise Conference is the world’s largest conference on the subject of microcredit banking.
* Created and managed the yearlong marketing effort, which consistently drew key institutions, industry innovators, and audiences of over 2,000.
Dave Hanley’s Education
-
Stanford University
MBA , September 2001 — June 2003
* Certificates in product design and global management.
* Class work focused on marketing, product design, and quantitative analysis.
* President, Manufacturing and Product Design Club; member, Business Association of Stanford Engineering Students, High Tech Club, and Board Fellows.
* Authored business strategy case published by Stanford. -
Brigham Young University
MA , Public Policy , September 1999 — August 2000
Research: Microcredit practices in Latin America and Asia; Defining AIDS as a security issue.
* Recipient of the Kauffman Foundation Entrepreneurship Fellowship to research microcredit banking (banks that lend to the poor) in Guatemala, Honduras, and India.
* Recipient of Office of Research and Creative Activities (ORCA) fellowship.
* Managing Editor/Co-Founder, Journal of Microfinance
* Associate Editor, Journal of International and Area Studies.
* Founded and directed the university’s largest and most-active club: Grameen Support Group (AKA Students for Microenterprise). -
Brigham Young University
BA , Public Policy , September 1993 — August 1999
-
Del Cerro
-
El Toro High School
