Director, Media Strategy at OutCast Communications
Charlottesville, Virginia Area
- Current
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- Director, Media Strategy at OutCast Communications, Inc.
- Past
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- Principal at DNA Communications, Inc. (Sole Proprietorship)
- Director, Corporate Communications at Scale Eight, Inc.
- Media Relations Manager at GCI Group
- Director of Marketing at The Strategis Group
- Editor and Marketing Manager at CommunicationsNOW
- Direct Marketing Consultant at County Data Corporation
- Education
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- University of Vermont
- Richmond, The American International University in London
- Recommended
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4 people have recommended Dave - Connections
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207
connections
- Industry
- Public Relations and Communications
- Websites
Dave Donohue’s Summary
- Develop and execute strategies in public relations, analyst relations, and marketing communications
- 13 years experience at technology vendors and award-winning agencies in Silicon Valley and NYC
- Expertise in information security, enterprise hardware, software, and services, Web 2.0, software as a service
- Client experience includes Determina, EMC, Facebook, Fortify Software, Jive Software, JotSpot, Nokia, Sun Microsystems, VMware, Wi-Fi Alliance, Xerox, Zimbra
Dave Donohue’s Specialties:
Competitive PR, media tours, PR plans, product launches, situation analysis, press releases, thought leadership, contributed articles, executive visibility, corporate backgrounders, strategic counsel
Dave Donohue’s Experience
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Director, Media Strategy
OutCast Communications, Inc.
(Partnership; 51-200 employees; Public Relations and Communications industry)
January 2005 — Present (3 years 8 months)
- Media relations strategy and execution
- Technology analyst relations
- Bylined article development and thought leadership
- New media strategy and blogger outreach -
Principal
DNA Communications, Inc. (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Public Relations and Communications industry)
April 2003 — December 2004 (1 year 9 months)
Consulting services, including:
- Media Relations
- Analyst Relations
- Ghost writing/bylined article development and placement
- Blog development and publishing
Clients included Blanc & Otus Public Relations, OutCast Communications, and Scale Eight, Inc. -
Director, Corporate Communications
Scale Eight, Inc.
(Privately Held; 51-200 employees; Computer Hardware industry)
May 2000 — March 2003 (2 years 11 months)
Responsible for messaging, collateral, and marketing communications strategy and execution for an award-winning data storage vendor with operations in North America, Europe, and Asia
Managed PR agencies in US and Europe
Led media relations and product launch efforts, resulting in regular news and feature coverage in the Wall Street Journal, Business Week, Forbes, and other top-tier business and technology publications
Recipient of Storage Magazine’s Best Analyst Relations by an Individual or Group Award, 2003 -
Media Relations Manager
GCI Group
(Public Company; 501-1000 employees; WPPGY; Public Relations and Communications industry)
May 1998 — May 2000 (2 years 1 month)
Led media relations product launch teams for clients including Nokia Internet Communications, Sun Microsystems, Vodafone, and the Wireless Ethernet (WiFi) Alliance
Pitched and placed news and feature stories in domestic and international business and technology press on behalf of practice teams worldwide
Mentored senior account executives and their staff to build their media relations skills
Provided strategic and on-site logistics support to clients at industry events and trade shows -
Director of Marketing
The Strategis Group
(Privately Held; 51-200 employees; Market Research industry)
July 1997 — May 1998 (11 months)
Supervised marketing communications and sales for a telecommunications consulting and publishing firm with offices in Washington, London, and Singapore
Doubled firm’s business with leading mobile handset manufacturers during the peak period of the U.S. wireless industry’s growth
Exceeded annual goal for all core lines of business, including consulting services, industry market research reports, and industry news services
Managed division staff, in-house design team and outside design, print, and communications vendors -
Editor and Marketing Manager
CommunicationsNOW
(Privately Held; 1-10 employees; Online Media industry)
September 1995 — July 1997 (1 year 11 months)
Grew first online news service for the telecoms industry from 200 to over 15,000 paid subscribers
Acquired by Strategis Group (above) -
Direct Marketing Consultant
County Data Corporation
(Privately Held; 51-200 employees; Market Research industry)
June 1994 — August 1995 (1 year 3 months)
Responsible for developing direct marketing and direct mail campaigns for accountants, insurance agents, and fundraisers nationwide
Consistently led company in sales and new business generated
Dave Donohue’s Education
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University of Vermont
B.A., Political Science, September 1990 — May 1994
- Activities and Societies:
- Student Legal Services
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Richmond, The American International University in London
Fine Arts, Political Science 1993 — 1993
Additional Information
Dave Donohue’s Websites:
Dave Donohue’s Groups:
Public Relation Society of America
Emeritus Director, Mockingbird Foundation (www.mbird.org)
University of Vermont Alumni Association
Committee to Protect Journalists
Dave Donohue’s Honors:
Recipient of Storage Magazine’s Best Analyst Relations by an Individual or Group Award, 2003
Dave Donohue’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
