
Interactive Marketing Manager at Direct Capital Corporation
Greater Boston Area

Interactive Marketing Manager at Direct Capital Corporation
Greater Boston Area
Motivated and driven individual with an 13 year record of achievement in management, marketing, sales and business development.
Professional history includes a valuable combination of successful production in both B2B and B2C sales including experience as a small business owner, marketing manager, corporate blogger, social media strategist and sales trainer. Significant experience in dealing with all corporate levels and business sizes.
My strong business, marketing and sales acumen has developed via significant experience in addition to continually reading the latest information on marketing, social media and sales.
I have a particular interest and strong experience in social media tools and their use in creating more powerful relationships with prospects, customers and clients.
Identifying how businesses and business units can leverage digital media, integration of social media tools into a successful sales model, development and implementation of interactive marketing strategies, business development, lead conversion, online & face to face presentations, relationship development and management.
(Privately Held; Financial Services industry)
September 2009 — Present (3 months)
(Privately Held; Financial Services industry)
March 2009 — September 2009 (7 months)
Managed all aspects of the development and implementation of corporate blog including platform selection, design and social media integration. Responsible for blog elements including writing content, management of editorial calendar, monitoring & responding to comments with the blog community and distributing content to appropriate channels.
In addition, I have developed and launched several other company social media efforts including Twitter, Facebook and brand/competitor monitoring.
I'm also involved in several areas of developing additional company web platforms including as a business leader for a product development focus group team.
(Privately Held; Financial Services industry)
December 2007 — September 2009 (1 year 10 months)
Responsible for development, delivery and continuous improvement of entry level and advanced sales training programs. Training includes one-on-one coaching and large group presentations in person and via web conference.
(Financial Services industry)
December 2006 — December 2007 (1 year 1 month)
Built profitable portfolio by developing and maintaining partnerships with business owners in many industries primarily by telephone to provide financing solutions.
(Privately Held; 11-50 employees; Real Estate industry)
January 2000 — 2007 (7 years )
Co-founded and developed a start up real estate brokerage. Successfully developed and implemented critical systems including recruiting, hiring, training, lead generation, lead conversion and client fulfillment.
(Privately Held; 1-10 employees; Real Estate industry)
1997 — 2000 (3 years )
(Financial Services industry)
1993 — 1996 (3 years )
BA , Economics , 1989 — 1992
Business 1988 — 1989
Ironman Finisher (Lake Placid 2006, training for 2009), Triathlete, The New England sports scene (Pats, Celts, B's, Revs), Reading, Blogging
Granite State Triathlon Club
Paul Harris Fellow, Rotary International
Certified Inbound Marketing Professional