Bestselling E-marketing author, consultant and trainer
Derby, United Kingdom
- Current
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- Digital Marketing Analyst and Report author at E-consultancy
- Book author at Internet marketing books (Self-employed)
- Lead E-marketing consultant / trainer at Marketing Insights Limited
- E-marketing Consultant at cScape
- Recommended
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Dave Chaffey’s Summary
Dave Chaffey is a leading Internet marketing trainer, consultant and author.
Dave has written four best-selling books on E-marketing including ‘Internet Marketing: Strategy, Implementation and Practice’, ‘E-marketing Excellence’ and ‘Total E-mail Marketing’. He has delivered over 100 Internet marketing training workshops for the CIM. Recent in-company training and consulting assignments include 3M, HSBC, Siebel Systems and Tektronix.
Dave has been recognised by the CIM as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
He is also proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years.
He is the managing director of Marketing Insights Limited and also lectures in e-business at leading business schools such as the Universities of Cranfield, Leeds and Warwick.
Find out more at http://www.davechaffey.com
Dave Chaffey’s Specialties:
Internet marketing training, E-marketing courses, Digital marketing consulting. Specialist in: Internet marketing planning & Strategy, Web analytics, Search engine marketing, E-mail marketing and persuasion marketing.
Find out more at http://www.davechaffey.com
Dave Chaffey’s Experience
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Digital Marketing Analyst and Report author
E-consultancy
(Privately Held; 11-50 employees; Internet industry)
January 2005 — Present (3 years 5 months)
I have written and update several of the most popular best practice guides published by E-consultancy including their indepth reports on Search Engine Optimisation (SEO), Paid Search Marketing, Website Design and Managing an E-commerce team.
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Book author
Internet marketing books (Self-employed)
(Self-Employed; Myself Only; Internet industry)
January 1998 — Present (10 years 5 months)
I have written bestselling books on Internet Marketing, E-commerce and E-business Management and more specialised topics such as Search Engine Marketing, Email Marketing and Web Design to support my training and consulting. The textbooks Internet Marketing:Strategy Implementation and Practice,E-business and E-commerce Management and Emarketing Excellence are in their 3rd editions and used in many colleges and Universities worldwide.
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Lead E-marketing consultant / trainer
Marketing Insights Limited
(Privately Held; Myself Only; Online Media industry)
January 1997 — Present (11 years 5 months)
I am independent Internet marketing consultant and trainer who has completed major web marketing consulting or training assignments for many companies large and small including 3M, CIM, CIPD, Euroffice, HSBC, IDM, Siebel and Tektronix.
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E-marketing Consultant
cScape
(Public Company; 51-200 employees; Online Media industry)
September 1995 — Present (12 years 9 months)
I work as a consultant for cScape in the Customer Engagement Unit advising clients on Performance improvement, Strategy, Metrics, Search Engine Marketing and persuasion marketing.
