Bestselling Digital Marketing author, consultant and speaker.
Derby, United Kingdom
- Current
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- Digital Marketing Analyst and Report author at E-consultancy
- Book author at Internet marketing books (Self-employed)
- Lead E-marketing consultant at Marketing Insights Limited
- E-marketing Consultant at cScape
- Recommended
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12 people have recommended Dave - Connections
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455
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- Industry
- Online Media
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Dave Chaffey’s Summary
Dave Chaffey is a specialist in using Digital Marketing to improve company performance. My main roles are as a bestselling author, consultant, speaker and commentator.
Dave has written four best-selling books on E-marketing including ‘Internet Marketing: Strategy, Implementation and Practice’, ‘E-marketing Excellence’ and ‘Total E-mail Marketing’. He has delivered over 100 Internet marketing training workshops for the CIM. Recent in-company training and consulting assignments include 3M, HSBC, Siebel Systems and Tektronix.
Dave has been recognised by the CIM as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.
He is also proud to have been recognized by the Department of Trade and Industry as one of the leading individuals who have provided input and influence on the development and growth of E-commerce and the Internet in the UK over the last 10 years.
He is the managing director of Marketing Insights Limited and also lectures in e-business at leading business schools such as the Universities of Cranfield, Leeds and Warwick.
Find out more at http://www.davechaffey.com/blog.
Dave Chaffey’s Specialties:
Internet marketing training, E-marketing courses, Digital marketing consulting. Specialist in: Internet marketing planning & Strategy, Web analytics, Search engine marketing, E-mail marketing and persuasion marketing.
Find out more at http://www.davechaffey.com
Dave Chaffey’s Experience
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Digital Marketing Analyst and Report author
E-consultancy
(Privately Held; Internet industry)
January 2005 — Present (4 years 11 months)
I have written and update several of the most popular best practice guides published by Econsultancy including their indepth reports on Search Engine Optimisation (SEO), Paid Search Marketing, Email Marketing, Website Design and Managing an E-commerce team (Digital Strategy).
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Book author
Internet marketing books (Self-employed)
(Self-Employed; Myself Only; Internet industry)
January 1998 — Present (11 years 11 months)
I have written bestselling books on Internet Marketing, E-commerce and E-business Management and more specialised topics such as Search Engine Marketing, Email Marketing and Web Design to support my training and consulting. The textbooks Internet Marketing:Strategy Implementation and Practice,E-business and E-commerce Management and Emarketing Excellence are in their 3rd editions and used in many colleges and Universities worldwide.
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Lead E-marketing consultant
Marketing Insights Limited
(Online Media industry)
January 1997 — Present (12 years 11 months)
I am independent Internet marketing consultant who has completed consulting assignments for many companies large and small including 3M, BP, CIPD, Euroffice, HSBC, Mercedes Benz, Smith and Nephew, Sony Professional and Tektronix.
I specialise in Digital Strategy Audits and Recommendations which drill down into recommendations on the tactical digital skills
I also have good experience of key tactics, i.e. Web Analytics, Search Engine Marketing (SEO and PPC), Email Marketing and Web Design / Conversion Optimization. -
E-marketing Consultant
cScape
(Public Company; 51-200 employees; Online Media industry)
September 1995 — Present (14 years 3 months)
I work as a consultant for cScape in the Customer Engagement Unit advising clients on Performance improvement, Strategy, Metrics, Search Engine Marketing and persuasion marketing.
