Dave Burke

Current

Manager, Web Solutions at Washington Post Media

Past

Information Architect at The Washington Post
Online Creative Manager at The Washington Post
Web Content Coordinator at The Washington Post

Copywriter, Marketing Communications at The Washington Post
Copywriter, Ad Agency at Metro Group International

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2 more...

Education

University of North Carolina at Wilmington

Recommended

6 people have recommended Dave

Connections

303 connections

Industry

Online Media

Websites

Dave Burke’s Summary

Manager of web product design and operation at a major media brand; strong background in marketing, creative, analytics, technology and management, with expertise in user-centered design.

Dave Burke’s Specialties:

Website design and development management; user-centered design methodology, website strategy, subscriber acquisition and retention, customer self-service.

Dave Burke’s Experience

Manager, Web Solutions

Washington Post Media

(Internet industry)

January 2004 — Present (5 years 11 months)

Lead a team of 12 — writers, designers, information architects, and developers — in the design, construction, maintenance and measurement of Washington Post web products, and ensure that products meet business and user goals. Applications include e-commerce, loyalty and rewards programs, community, customer self-service, and email marketing.

* Present creative and strategy to senior management (incl VP and President)
* Manage and develop staff, including coaching and performance feedback
* Measure and improve web products through analytics and other data
Information Architect

The Washington Post

(Public Company; 1001-5000 employees; WPO; Newspapers industry)

May 2003 — December 2003 (8 months)

Designed the user experience of Washington Post web products, including customer self service and eCommerce sites. Conducted and evaluated user research, and developed screnflows, wireframes and other prototypes for use by visual designers and developers. Oversaw creation of microsites and other promotions to support sales and marketing programs.
Online Creative Manager

The Washington Post

(Public Company; 1001-5000 employees; WPO; Newspapers industry)

November 2000 — May 2003 (2 years 7 months)

Designed user experience of Washington Post web products. Oversaw day-to-day design and development of new content; managed a team of freelance writers, designers and The Post's ad agency to deliver projects on time and on budget; advised business departments on matters of user experience and internet marketing.
Web Content Coordinator

The Washington Post

(Public Company; 1001-5000 employees; WPO; Newspapers industry)

January 2000 — November 2000 (11 months)

Wrote, designed and coordinated content for Washington Post websites; represented the Marketing department on IT project teams.
Copywriter, Marketing Communications

The Washington Post

(Public Company; 1001-5000 employees; WPO; Newspapers industry)

March 1997 — December 1999 (2 years 10 months)

Wrote copy for print, web, and broadcast to support Washington Post sales and marketing goals; collaborated closely with art directors and other creative staff; participated in strategy development for company and product branding efforts.
Copywriter, Ad Agency

Metro Group International

(Privately Held; 1-10 employees; Marketing and Advertising industry)

July 1995 — December 1996 (1 year 6 months)

Researched, wrote and managed four corporate newsletters; wrote copy for advertisements, direct mail, marketing and PR materials; collaborated closely with art directors and other creative staff; participated in presentations to clients and prospects, and ongoing research into marketing, advertising and PR opportunities on the web.