Davaughnu Banks

Current

Senior Digital Communications Planner at Mindshare Team Detroit
Professional Fashion Model at RealStyle

Past

Senior Digital Communications Planner & Buyer on Diversified (Non-Automotive Accounts) at Mindshare Team Detroit
Owner at Swish Entertainment, LLC (Self-employed)
Digital Communications Planner Ford Tier II/Local and Diversified (Non-Automotive Accounts) at J. Walter Thompson

Media Planner at GM Planworks
Media Planner at PHD Detroit
Assistant Media Planner at PHD Detroit
Lead Traffic Coordinator at BBDO Detroit
Traffic Coordinator at BBDO Detroit

see less...

5 more...

Education

Michigan State University
Eastern Michigan University
Assumption College

see less...

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Davaughnu Banks’s Summary

Media professional with a variety of experience in national and local planning and buying for traditional media (i.e.TV, Print - magazine, newspaper, outdoor, radio) and digital media (Display, Search-SEM/SEO, Mobile, eMarketing, Lead Generation). Industry experience includes, Consumer, B2B, Automotive and Non-Automotive accounts, Aftermarket, Retail, IT, Sports, QSR, Healthcare, Entertainment, Non-profit (e.g. Chrysler, Ford, General Motors, Domino's, Compuware, White Castle, Bosch, Warrior Sports/Brine, Dollar General, Oakwood Healthcare & Common, Shell, Detroit Symphony Orchestra, Detroit PAL-non-profit) and Multicultural (African-American and Hispanic media).

Davaughnu Banks’s Specialties:

Strategic planning, media buying and negotiation, brand development and ideation, project management, media integration, communications, team building, leadership

Davaughnu Banks’s Experience

Senior Digital Communications Planner

Mindshare Team Detroit

(Public Company; Marketing and Advertising industry)

October 2009 — Present (2 months)

Manage and implement digital media planning for Ford Car - Tier I/National (Nameplates include: Fusion, Mustang, Taurus and Focus)
Professional Fashion Model

RealStyle

(Entertainment industry)

June 1995 — Present (14 years 6 months)

Over several years I have modeled nationally and internationally. I have modeled for various designers from Tommy Hilfiger to Kenneth Cole, retailers like D.O.C., Macy's, Nordstrom's, The Bay, etc. I have a wide variety of experience in high fashion, commercial modeling (i.e. print, runway and TV). Appeared in the 1997 hit series Le Femme Nakita. I have additional experience in film, appearing in movies directed by John Woo, Bruce McCulloch. Currently, I work locally in the Metro Detroit area.
Senior Digital Communications Planner & Buyer on Diversified (Non-Automotive Accounts)

Mindshare Team Detroit

(Public Company; Marketing and Advertising industry)

May 2007 — October 2009 (2 years 6 months)

Managed, planned and bought digital media for Non-Automotive business "Diversified" clients (National and Local, Consumer and B2B): Bosch, Compuware, Warrior Sports/Brine, White Castle, Shell, Domino's Pizza, Detroit Symphony Orchestra, Detroit PAL, Dollar General, Oakwood Healthcare
Owner
Swish Entertainment, LLC (Self-employed)

(Self-Employed; Myself Only; Entertainment industry)

November 2006 — December 2007 (1 year 2 months)

Owner and Disc Jockey for my own company Swish Entertainment, LLC. Grew business over 2 year period, creating a business plan and educated myself about the business through industry news, books, professional advice, and hands on practice. Worked professional gigs for a year and generated a positive gross income. After my family grew from two (my wife and I) to four I decided to spend more time with family. I sold my equipment and overall ended up breaking even. It was a very satisfying accomplishment in my life and it provided me with an incredible experience in entrepreneurship.
Digital Communications Planner Ford Tier II/Local and Diversified (Non-Automotive Accounts)

J. Walter Thompson

(Public Company; WPP; Marketing and Advertising industry)

November 2006 — May 2007 (7 months)

Planned and bought digital media for both Ford Tier II FDAF Regional/Local and Diversified Accounts which included: Bosch, Domino's Pizza, White Castle, Dollar General, Delta Dental
Media Planner

GM Planworks

(Public Company; Marketing and Advertising industry)

September 2004 — November 2006 (2 years 3 months)

Planned traditional (offline) and digital media nationally for General Motors Parts and Service (GMSPO) Division includes - Goodwrench, GM Performance Parts, GM Parts - Collision and Restoration. Placed media within general market and Multicultural (African-American and Hispanic)
Media Planner

PHD Detroit

(Marketing and Advertising industry)

September 2002 — September 2004 (2 years 1 month)

Traditional Media Planner for Chrysler & Jeep Regional/Local Team
Assistant Media Planner

PHD Detroit

(Marketing and Advertising industry)

September 2001 — September 2002 (1 year 1 month)

Traditional Media, Assistant Media Planner for Chrysler & Jeep Regional/Local Team
Lead Traffic Coordinator

BBDO Detroit

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

April 2001 — September 2001 (6 months)

Lead Traffic Coordinator for Chrysler Dealer Marketing and Advertising Group
Traffic Coordinator

BBDO Detroit

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

September 2000 — March 2001 (7 months)

Traffic Coordinator for Chrysler Dealer Marketing and Advertising Group

Davaughnu Banks’s Education

Michigan State University

MA , Public Relations/Advertising , 2001 — 2003
Eastern Michigan University

BFA , Fine Arts - Drawing Concentration , 1991 — 1995

Activities and Societies:

EMU Soccer Team - Soccer Scholarship
Assumption College

OAC - Grade 13 (equivalent to U.S. college prep classes) , Fine Arts , 1987 — 1991

Canadian High School in Windsor, Ontario

Activities and Societies:

Soccer (Team Captain and MVP), Volleyball - (Back to Back City Champs, All Ontario Cathloic School Champs, 4th all Ontario, Canada) and Basketball Team
Co-founder and Co-leader on Multicultural Students Association

Additional Information

Davaughnu Banks’s Websites:

Davaughnu Banks’s Interests:

God, Family, Friends, Sports (Beach or Indoor Volleyball, Tennis, Golf, Basketball, Soccer, Hockey, Roller Blading), Music, new technology/digital landscape, Art/Drawing or painting, movies, connecting with people, travel, fashion