Senior Digital Communications Planner & Buyer at Mindshare Team Detroit
Greater Detroit Area
- Current
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- Senior Digital Communications Planner & Buyer at Mindshare Team Detroit
- Professional Fashion Model (Self-employed)
- Past
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- Owner at Swish Entertainment, LLC (Self-employed)
- Digital Communications Planner at J. Walter Thompson
- Media Planner at GM Planworks
- Media Planner at PHD Detroit
- Assistant Media Planner at PHD Detroit
- Lead Traffic Coordinator at BBDO Detroit
- Traffic Coordinator at BBDO Detroit
- Education
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- Michigan State University
- Eastern Michigan University
- Assumption College
- Connections
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456
connections
- Industry
- Marketing and Advertising
- Websites
Davaughnu Banks’s Summary
Media professional with a variety of experience in national and local planning and buying for traditional media (i.e.TV, Print - magazine, newspaper, outdoor, radio) and digital media (Display, Search-SEM/SEO, Mobile, eMarketing, Lead Generation). Industry experience includes, Consumer, B2B, Automotive and Non-Automotive accounts, Aftermarket, Retail, IT, Sports, QSR, Healthcare, Non-profit (e.g. Chrysler, Ford, General Motors, Domino's, Compuware, White Castle, Bosch, Warrior Sports, Brine, Dollar General, Oakwood Healthcare & Common, Shell, Detroit PAL-non-profit) and Multicultural (African-American and Hispanic media).
Davaughnu Banks’s Specialties:
Strategic planning, media buying and negotiation, brand development and ideation, project management, research and competitive analysis, media integration, communications, team building, leadership, analytics and reporting, Search Engine Optimization, Search Engine Marketing, Public Relations
Davaughnu Banks’s Experience
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Senior Digital Communications Planner & Buyer
Mindshare Team Detroit
(Public Company; Marketing and Advertising industry)
May 2007 — Present (2 years 3 months)
Senior Digital Communications Planner - lead planner and buyer on Diversified Accounts (Bosch, Warrior Sports, White Castle, Dollar General, Compuware, Oakwood Healthcare & Common, Shell, Detroit PAL-non-profit)
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Professional Fashion Model
Self-employed
(Self-Employed; Myself Only; Entertainment industry)
June 1995 — Present (14 years 2 months)
Over the past 12 years I have modeled nationally and internationally. I have modeled for various designers from Tommy Hilfiger to Kenneth Cole, retailers like D.O.C., Macy's, Nordstrom's, The Bay, etc. I have a wide variety of experience in high fashion, commercial modeling (i.e. print, runway and TV). Appeared in the 1997 hit series Le Femme Nakita. I have additional experience in film, appearing in movies directed by John Woo, Bruce McCulloch. Currently, I work locally in the Metro Detroit area.
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Owner
Swish Entertainment, LLC (Self-employed)
(Self-Employed; Myself Only; Entertainment industry)
November 2006 — December 2007 (1 year 2 months)
Owner and Disc Jockey for my own company Swish Entertainment, LLC. Grew business over 2 year period, creating a business plan and educated myself about the business through industry news, books, professional advice, and hands on practice. Worked professional gigs for a year and generated a positive gross income. After my family grew from two (my wife and I) to four I decided to spend more time with family. I sold my equipment and overall ended up breaking even. It was a very satisfying accomplishment in my life and it provided me with an incredible experience in entrepreneurship.
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Digital Communications Planner
J. Walter Thompson
(Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)
November 2006 — May 2007 (7 months)
Digital Communications Planner on Tier II FDAF (FORD) Regional/Local and Diversified Accounts (Bosch, Domino's Pizza, White Castle, Delta Dental)
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Media Planner
GM Planworks
(Public Company; 501-1000 employees; Marketing and Advertising industry)
September 2004 — November 2006 (2 years 3 months)
Traditional, Diversity and Digital National Media Planner for General Motors Parts and Service (GMSPO) Division includes - Goodwrench, GM Performance Parts, GM Parts - Collision and Restoration
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Media Planner
PHD Detroit
(Marketing and Advertising industry)
September 2002 — September 2004 (2 years 1 month)
Traditional Media Planner for Chrysler/Jeep Regional/Local Team
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Assistant Media Planner
PHD Detroit
(Marketing and Advertising industry)
September 2001 — September 2002 (1 year 1 month)
Traditional Media, Assistant Media Planner for Chrysler/Jeep Regional/Local Team
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Lead Traffic Coordinator
BBDO Detroit
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
April 2001 — September 2001 (6 months)
Lead Traffic Coordinator for Chrysler Dealer Marketing and Advertising Group
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Traffic Coordinator
BBDO Detroit
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
September 2000 — March 2001 (7 months)
Traffic Coordinator for Chrysler Dealer Marketing and Advertising Group
Davaughnu Banks’s Education
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Michigan State University
MA , Public Relations/Advertising , 2001 — 2003
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Eastern Michigan University
BFA , Fine Arts - Drawing Concentration , 1991 — 1995
- Activities and Societies:
- EMU Soccer Team - Soccer Scholarship
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Assumption College
OAC - Grade 13 (equivalent to U.S. college prep classes) , Fine Arts , 1987 — 1991
Canadian High School in Windsor, Ontario
- Activities and Societies:
- Soccer (Team Captain and MVP), Volleyball (Back to Back City Champs, All Ontario Cathloic School Champs, 4th all Ontario, Canada) Basketball Team
Co-founder and Co-leader on Multicultural Students Association
Additional Information
Davaughnu Banks’s Websites:
Davaughnu Banks’s Interests:
God, Family, Friends, Sports (Beach or Indoor Volleyball, Tennis, Golf, Basketball, Soccer, Hockey, Roller Blading), Music, new technology/digital landscape, Art/Drawing or painting, movies, connecting with people, travel, fashion
Davaughnu Banks’s Honors:
ADCOLOR Awards Nomination: "2007 ADCOLOR Rising Star"
http://www.adcolor.org/awards/index.html
Davaughnu Banks’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
