Dash Chang

Current

Social Director at Boomer Media Grup
Mentor - Social Media at tEarn Media
Founder at tEarn Exitmercial Network

Mentor - Social Media at Emerging Teams

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Education

Stanford
Massachusetts Institute of Technology

Recommended

3 people have recommended Dash

Connections

478 connections

Industry

Marketing and Advertising

Dash Chang’s Summary

Media and community serial entrepreneur. Long time AYSO coach.

Stochastic economics background from MIT to manage the new advertising models that drive the business and marketing for new and traditional enterprises. Stanford MBA and years of experience with hundreds of newspaper, magazine, book, and online publishers as partners.

QUICKERFY RESULTS
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Two macro-economic models for forecasting the USA economy.

Ad-supported real communities at 150 hotspots; 100,000 monthly visits; 2 million in ad inventory; and $50 CPM.

Mentor to dozens of China entrepreneurs; multiple exits.

Social networking for writers and publishers.

First ad-supported vertical supersites with huge user base of 900,000 global, niche users, 300 advertisers, $80 CPMs, and $2.8 million revenues. Dominated semiconductor, enterprise software, and network equipment markets.

50,0000 copies of the first GUI for accounting and sharing those innovations with 300 Macintosh user groups.

Invention of spreadsheets on personal computers sold through 100 OEM resellers.

Time sharing service using mainframes sold to hundreds of enterprise clients.

Dash Chang’s Specialties:

Fund raising, marcom, out-bound, direct mail, brand advertising, flypaper effect, evangelism, cluster analysis, web analytics, collateral and manual writing, bizdev, Internet marketing, SEM, SEO, social networks, lifestreams, rivers, social canals, seminar and sales training, lead generation, customer acquisition and retention, branding and identity, channel management, user research, MRD, PRD, life cycle management, product launch, stochastic analysis, non-profits, board level involvement.

Dash Chang’s Experience

Social Director

Boomer Media Grup

(Marketing and Advertising industry)

January 2009 — Present (11 months)

A paradigm shift for the rightbrain web
Mentor - Social Media

tEarn Media

(Non-Profit Organization Management industry)

August 2008 — Present (1 year 4 months)

Well connected, experienced team for bringing the right brain web to the masses.
Founder

tEarn Exitmercial Network

(Marketing and Advertising industry)

April 2008 — Present (1 year 8 months)

tEarn (Tag, Earn) has unveiled our multi-media, full page, brand advertising network.

Success of the tEarn community promises: (1) 50 to 100 times higher eCPMs for publishers and bloggers (2) lower CPC and multi-fold ROI improvements for buyers. 50 out-of-the-box innovations enable this new marketplace.
Mentor - Social Media

Emerging Teams

(Wireless industry)

2001 — Present (8 years )

Visit the (adEcon101.blogspot.com) Advertising Economics101.

Developed the WiFi Compatibility Lab at Tsinghua University in China in cooperation with CNC, Unicom, Railcom, CERNET, MII, and SARFT. Deployed the China-focused J2EE federation plan for TradeCity. Developed the WLAN managed service plan - including authoring the key security patents. Active advisor and board member to emerging mCommerce, network monitoring, cable broadband, ERP, social networking, green energy, and WLAN companies.