Daryl Stokes

Current

Marketing at TurnKey Linux
Director of Marketing and Sales Enablement at Helius

Past

Owner at Red Rock Technologies
WW Partner/Product Marketing Manager at IBM Corporation
Technical Marketing Alliance Manager at IBM eServer xSeries

WW Developer Relations Manager at Caldera, Inc
Product Manager - Developer Support at Novell, Inc

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Education

University of Phoenix
Utah Valley State College

Recommended

4 people have recommended Daryl

Connections

179 connections

Industry

Computer Networking

Daryl Stokes’s Summary

MARKETING / ALLIANCES EXECUTIVE

QUALIFICATIONS

• Extensive expertise performing all aspects of product management, marketing, sales enablement and partnering

• In depth knowledge of Social Media including Twitter, Facebook, Blogging, Twine, LinkedIn, YouTube, MySpace and SlideShare

• Broad experience in webinars, tradeshows, conferences and field marketing events

• Demonstrated skill creating and running partner programs from the ground up

• Proven ability to lead, motivate, and train successful cross-functional teams

• Recognized for spearheading strategic planning and problem solving in diverse settings

• Experienced presenter, communicator, and trainer as part of education and marketing campaigns

Daryl Stokes’s Specialties:

• Product Management
• Product Marketing
• Guerilla Marketing
• Sales Enablement
• Event Management
• Partnering / Alliances

Daryl Stokes’s Experience

Marketing

TurnKey Linux

(Computer Networking industry)

2009 — Present (less than a year)

TurnKey Linux is a new open source project that aims to develop high quality software appliances that are easy to use, easy to deploy, and free. In a nutshell, we believe everything that can be easy, should be easy! Check us out at www.turnkeylinux.org
Director of Marketing and Sales Enablement

Helius

(Privately Held; Computer Software industry)

June 2009 — Present (6 months)
Owner

Red Rock Technologies

(Computer Hardware industry)

June 2004 — June 2009 (5 years 1 month)

Red Rock Technologies is a consulting firm and a Novell Authorized Test Center (NATC) that performs Hardware and Software certification with Novell Linux and NetWare operating systems. Upon completion, certified products recieve the Novell YES Certified mark and have bulletins posted on the Novell YES Certification website.
WW Partner/Product Marketing Manager

IBM Corporation

(Public Company; IBM; Information Technology and Services industry)

June 2003 — February 2009 (5 years 9 months)

WW Partner/Product Marketing Manager, System x, IBM Corp. (2003-Present)
Manage the marketing and sales enablement alliances between IBM System x and Tier-1/Tier-2 partners. Duties include designing worldwide and GEO specific joint marketing campaigns, working with media specialists around messaging, offerings, BP recruitment/training, web-based marketing, lead generation and follow through, creation of sales enablement materials. Responsible for IBM participation in joint go-to-market activities, such as channel bundles, road shows, webinar series and trade show participation. System x lead in joint QBR sessions.
* IBM System x lead on a $1M joint marketing campaign targeting Mid and LE accounts. This solution produced $7.2M of identified pipeline opportunities in first quarter of lead follow-up, closing $5.1M
* IBM System x lead on a joint open standards File/Print and Web/App SMB solution that netted $15M of net-new business for IBM in first full year after release
Technical Marketing Alliance Manager

IBM eServer xSeries

(Computer Networking industry)

June 2001 — June 2003 (2 years 1 month)

Managed the business and technical marketing relationships between IBM and Tier 1/Tier 2 partners. Oversaw engineering-to-engineering relationship. Was responsible for facilitating and publishing IBM ServerProven and StorageProven status (as well as ISV certification status) of assigned account product lines. Assisted in the implementation of co-marketing and business development efforts. Created and assisted in creation of IBM Product Marketing Plans, partner co-marketing initiatives and QTRs. Worked demonstration booths at industry trade shows for IBM and assigned partners.
* Facilitated and oversaw the creation of the IBM Performance Center and the IBM Cluster Lab, both located within the Novell Super Lab facility resulting in the entire Novell product line being optimized on the latest high performance IBM System x servers
* Oversaw IBM-Novell relationship during Novell’s entrance into the Linux space, facilitating executive-level communication and partnership
WW Developer Relations Manager

Caldera, Inc

(Public Company; 501-1000 employees; Computer Networking industry)

2000 — 2001 (1 year )

Managed worldwide hardware certification program. Maintained engineering alliances between Caldera and IBM and Compaq. Managed Caldera and third-party certification labs. Responsible for processing and publishing certification data. Assisted in the successful merger of Caldera and SCO certification programs.
 Created and managed worldwide ISV/IHV Developer Relations program from the ground up.

* Set up and coordinated Caldera certification labs at International Caldera sites in the U.S., Japan, and India creating a vehicle for third-party vendors to certify their products with Caldera OpenLinux, resulting in hundreds of “Caldera Certified” products and introducing a positive revenue stream.

* Set up Caldera Authorized Test Centers at third-party test sites in Boston, Taiwan, and Korea tripling the Caldera compatible product line while creating additional revenue streams.
Product Manager - Developer Support

Novell, Inc

(Public Company; Computer Networking industry)

1989 — 2000 (11 years )

Managed the development of 4 Hardware Developer Kits (HDKs) for servers and clients. Lead in the design, management, scheduling, release and production of each kit, maintaining project management documents, including Product Proposal Documents, Alpha and Beta Test Plans. Conducted quarterly and annual performance reviews of team members. Wrote and maintained ISO 9000 procedures for system development team.

* Maintained on-time delivery of new and updated HDKs

* Introduced TQM process into the system-based HDK life cycles

Daryl Stokes’s Education

University of Phoenix

MBA , International Management , 1998 — 2000
Utah Valley State College

BS , Technology Management , 1996

Additional Information

Daryl Stokes’s Groups:

Novell Alumni
The Greater IBM Connection: IBM's alumni program for past and present IBM employees
Ubuntu Users ( 10.000+ members ) Official Group
Technology Marketing Community
Fedora
Utah Technology Council
Utah Valley University Alumni
Digital Signage Industry Connection
Digital Signage Association
SUSE Linux Users Group
Utah County Tech Alumni
TurnKey Linux
Social Networking In the Age of Web 2.0
ClearCenter
ClearFoundation