
Digital Media Enterprise Architect, Natural Born Innovator & Entrepreneur
Washington D.C. Metro Area

Digital Media Enterprise Architect, Natural Born Innovator & Entrepreneur
Washington D.C. Metro Area
Who am I? - Digital Media Enterprise Architect and natural born innovator with more than 20 years of experience pioneering media and technology operations.
What I do? - Strategic and enterprise consulting, including business planning and go-to-market strategies. Innovation strategies and product development for digital/social distribution platforms. Social media and performance marketing solutions for e-commerce.
For whom? - Media and entertainment entities.
Why bother? - As digital distribution continues to overtake physical distribution, I advise clients on best practices and opportunities for market disruption and strategic advantage.
What's in it for you? - I solve major problems for my clients, specifically limited distribution access by offering technology integration services that reduce cost, increase exposure and better positioning for electronic commerce.
Digital Rights Management
Product Development
Content Distribution
Content Monetization
Virtual Communities
Social Media Marketing
(Information Technology and Services industry)
October 2006 — Present (3 years 2 months)
Darris Hoskins provides interactive product development and project management, technology consultation, monetization strategies and media asset management solutions driven by highly scalable processes to create and maintain systems that allow our clients to maximize business opportunities in new media distribution channels and respond rapidly to critical business needs.
We maintain strategic alliances with companies in key verticals which specialize in content and technology specifically in digital media distribution, social network analysis and e-commerce. We also assist with exploring, identifying and vetting emerging business models, development opportunities and continuing research on emerging technology trends and capabilities relevant to media business development areas and strategies which leverage existing resources into new distribution opportunities.
(Privately Held; Internet industry)
July 2006 — Present (3 years 5 months)
As an innovation in and of itself, Bump Radio is the first broadcast streaming network to fully integrate major social networks in producing a true interactive radio station.
(Information Technology and Services industry)
April 2002 — Present (7 years 8 months)
Experienced engineers in broadcast, social/digital media and implementing digital rights management (DRM) and proprietary rights methodology. Architected and deployed advertising-based electronic commerce model cited for its merits in U.S. Supreme Court Case: MGM vs Grokster 2005.
(Staffing and Recruiting industry)
December 2006 — February 2007 (3 months)
New Media Consultant for two divisions of Robert Half International.
(Information Technology and Services industry)
2005 — 2006 (1 year )
Initially contracted as the sole principal engineer. Hired as Sr. Director when company was officially founded. Contributions recognized by DCIA as Innovator of the Year 2006 and "2006 Best New Digital Technology" at the Digital Music Conference. After position was eliminated, continued as a solution consultant with the company. Intent was sold to Beyond Media and became Brand Asset Digital in 2007.
Designed and developed rich media solutions for film and music publishers including Sony, Universal Music, Interscope Records, Disney, CNN, TBS, The Coca Cola Company and 50 of the top entertainment brands.
Responsible for systems architecture and direction of DRM, ad management and distributed retail transaction and distribution platforms using Flash, Windows Media v1/7/9/10/Janus rights management SDK’s. Directed and managed internal and offshore teams involved in the development of DAM/MAM systems, media content conversion/protection, Web 2.0 platforms and P2P distribution, and Web Services.
Provided architecture and file based workflows, digital rights management, license policy and POS distribution. Developed usage rules, licensing and payment gateway scripts to support the sale or marketing of 5.5 million file catalog and 1.1 million daily consumer downloads.
(Public Company; 5001-10,000 employees; MSFT; Computer Software industry)
April 2000 — April 2002 (2 years 1 month)
As WebTV's principal digital media SME, contributed to the requirements, design, development, and usability, functionality and quality of overall user experience in Windows Media and Real Networks applications for UltimateTV, MSNTV (formerly WebTV).
Responsible for creating Windows Media Player specifications, guidelines, testing processes and Technical Notes. Evaluated software requirements and worked closely with developers to thoroughly test DVR, AC-3 digital audio and streaming video/audio. Created content, scripts, metafiles, encoder profiles, unicast and multicast publishing points. Administered Windows 2000/2003 servers including but not limited to IIS, Application Pools, Active Directory and Windows Media Services.
(Privately Held; 1-10 employees; Media Production industry)
August 1990 — September 1999 (9 years 2 months)
Developed the concept, raised the capital, and rolled out the multi-unit production operation. Directed, supervised, produced and engineered all client efforts with full P&L responsibility for production budgets ranging from $30,000 - $175,000;
Production Credits
Rutthless Records:
Bone Thugs N Harmony, E1999 Remix
Bone Thugs N Harmony, 1st of The Month (Video & Spots)
Eazy E: Str8 Off Tha Streetz, TV Spots
Priority Records:
Ice Cube - Bootlegs & B-Sides, Radio & TV Spots
Streetfighter Soundtrack, Radio & TV Spots
Friday Soundtrack, Radio, TV, & Home Video Spots
The Substitute Soundtrack, Radio, TV, & Home Video Spots
Reprise Records:
Michael Cooper (Confunkshun), Should Have Been You
Motown Records:
Shanice, Silent Prayer Remix
7669, Joy Remix
Colin England, Come Over Baby Remix
Kiss The Sky (Paul Hardcastle), Living For You Remix
Kiss The Sky (Paul Hardcastle), It’s You Remix
Jay Spencer (MoJazz), Hot Pants Remix
(Public Company; TWX; Entertainment industry)
February 1996 — September 1996 (8 months)
(Privately Held; 1-10 employees; Music industry)
January 1991 — December 1995 (5 years )
(Privately Held; 201-500 employees; Music industry)
June 1991 — August 1992 (1 year 3 months)
(Public Company; 201-500 employees; Broadcast Media industry)
February 1990 — August 1991 (1 year 7 months)
(Privately Held; 51-200 employees; Broadcast Media industry)
May 1987 — January 1990 (2 years 9 months)
Instrumental in pioneering the commercial Hip Hop radio format (Y94 WYLD). Produced mixshows, exclusive remixes and engineered commercials.
Resulting contributions earned Billboard's Medium Market Station of The Year, 1989.
Computer Science, Telecommunications 1983 — 1985
Media Production, Post-Production, Remixing, Content Protection, Internet Radio, Streaming Media, IPTV, Social Media, Rich Media Applications (RIA), Digital Distribution, P2P, DRM, Digital Rights Management,
National Society of Black Engineers (NSBE), Microsoft Alumni Association
Architected and deployed an advertising-based electronic commerce model cited for its merits in U.S. Supreme Court Case: MGM vs Grokster 2005.
2006 Distributed Computing Industry Association Innovators Award
“2006 Best New Digital Technology” at the Digital Music Conference.
Instrumental in the development of proprietary methods for monetizing rich entertainment media over the Internet.
Pioneered the ad-supported License Acquisition Window using multimedia.
Instrumental in pioneering streaming video integration in set-top appliances.
Co-Founder of the World's first commercial Hip Hop radio format.