Services Account Manager at Cisco Systems
Twickenham, United Kingdom
- Current
-
- Services Account Manager at Cisco Systems
- Past
-
- Managing Director at Bizness Evolution Ltd (Consultancy)
- Business Development at BT plc
- Head of Marketing Programmes at BT plc
- Account Director at BT Plc
- Sales Manager at BT plc
- Senior Contract Manager at BT plc
- Various positions at Nortel
- Marketing Manager at TGK Ltd
- Researcher at Unilever PLC
- Education
-
- Chartered Institute of Marketing
- ICU, Tokyo, Japan
- University of Oxford
- Recommended
-
15 people have recommended Darren - Connections
-
395
connections
- Industry
- Information Technology and Services
- Websites
Darren West’s Summary
Experienced senior manager working for over 20 years in sales, marketing and business development focussed on IT, Telecoms, Media and Professional Services sectors. Works at Board level to facilitate and drive strategic change, and set marketing, sales and product strategy. £100m+ P&L experience. Builds and leads cross-functional teams to deliver to revenue, margin and non-financial targets.
Darren West’s Specialties:
Sales technique, positioning, strategic planning and forecasting, launching new products, creation and management of channels to market, leading teams, team development, growing companies, sales team effectiveness, sales process, account development, client retention, P&L management.
Darren West’s Experience
-
Services Account Manager
Cisco Systems
(Public Company; 10,001 or more employees; CSCO; Computer Networking industry)
November 2008 — Present (9 months)
My role is to be a trusted advisor to UK Public Sector departments and agencies and their outsourcing partners on technology issues.
-
Managing Director
Bizness Evolution Ltd (Consultancy)
(Management Consulting industry)
August 2005 — October 2008 (3 years 3 months)
Established a company offering executive coaching, sales growth consultancy and turnaround business development strategy for PLC and SME clients.
-
Business Development
BT plc
(Public Company; 10,001 or more employees; Telecommunications industry)
October 2003 — April 2005 (1 year 7 months)
Led a team that managed the P&L for a range of existing products and launched new products to sell to the UK wholesale market. Grew overall revenue from £80m to £107m first year, then £121m second year, while maintaining average 40% gross margin by instigating a new “workshop” based sales approach with customers, sales teams and product line.
Negotiated with other senior managers to agree a three year cross-divisional product strategy, sales plan, revenue, profit and volume targets, and new marketing campaigns for a key range of high-margin products to deliver over 20% annualised growth.
Established and managed a new sales channel for BT Wholesale - generated £8m in new revenue streams in 18 months from WAN and Wireless LAN products.
Led sales and marketing teams to create a new selling approach (“The Data Ladder”) for presenting complex new technology to existing customers. Secured £2m of new revenue as a result, and prevented migration of key customers to our competitors. -
Head of Marketing Programmes
BT plc
(Public Company; 10,001 or more employees; Telecommunications industry)
September 2002 — September 2003 (1 year 1 month)
In charge of the channel marketing team who managed product launches and marketing programmes.
Researched and launched 12 new products and variants, and generated over £20m of orders.
Worked on a pan-BT initiative with other marketing teams to introduce the ICT agenda to our corporate customers, supported by national advertising campaigns. Raised awareness of BT’s capability and improved BT Wholesale’s customer satisfaction by an average 2%.
Designed and implemented a new Annual Sales Plan to promote sales of higher margin products. My new format was readily accepted by the sales force and enabled the Division to achieve the Annual Budget and reduced operating costs by £100k.
Designed and ran a programme of customer workshops that improved customers’ understanding, increased customer satisfaction, and identified £800k of new revenue. -
Account Director
BT Plc
(Public Company; 10,001 or more employees; Telecommunications industry)
January 2000 — September 2002 (2 years 9 months)
Won a global outsourcing contract worth £7.6m for LAN, WAN, desktop hardware and software – a first for BT Wholesale, winning the prestigious BT “Directors Club” award.
Managed the implementation of the contract by system engineers, technical support, 24/7 customer service teams, software and hardware engineers, buyers and finance people across 40 countries to an agreed Service Level Agreement.
Developed relationships with AT&T’s outsourcing division to provide UK support to complex international bids. Developed pricing tools to increase speed of response. Won bids for £2m. -
Sales Manager
BT plc
(Public Company; 10,001 or more employees; Telecommunications industry)
March 1998 — January 2000 (1 year 11 months)
Led a team of 12 sales specialists and sales engineers based in the City of London. Built relationships with sales teams in Tokyo, Hong Kong, Geneva, New York and Frankfurt to support international bids. Secured orders worth more than £9m from Nomura, Industrial Bank of Japan, UBS and Credit Suisse.
-
Senior Contract Manager
BT plc
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
April 1995 — February 1998 (2 years 11 months)
Responsible for business development with Japanese clients such as Nomura, Mitsubishi and Toshiba. Managed P&L for contracts worth over £10m.
-
Various positions
Nortel
(Public Company; 10,001 or more employees; Telecommunications industry)
September 1993 — March 1995 (1 year 7 months)
Pre and Post-sales System Engineering, Bid Management and Account Sales Support roles.
-
Marketing Manager
TGK Ltd
(Privately Held; 51-200 employees; Information Technology and Services industry)
October 1991 — June 1993 (1 year 9 months)
Marketing Manager. Lived and worked in Tokyo marketing IT products and outsourcing. Learnt fluent Japanese.
-
Researcher
Unilever PLC
(Public Company; 10,001 or more employees; Consumer Goods industry)
June 1987 — January 1991 (3 years 8 months)
Various roles including analysis of European advertising strategy for Lever Brothers.
Darren West’s Education
-
Chartered Institute of Marketing
Dip.Mktg , Marketing , 2003 — 2003
-
ICU, Tokyo, Japan
Post Grad Diploma - Japanese & Marketing October 1991 — June 1993
-
University of Oxford
BA Hons, 2:1 , Engineering, Economics & Management , 1987 — 1991
Sponsored by Unilever Plc
Additional Information
Darren West’s Websites:
Darren West’s Interests:
Entrepreneurship, entrepreneurial thinking, personal development, technology, law of attraction, multiple income streams, ethics, sustainability, social enterprise, web2.0, family, keep fit, travel, languages, Japan, Japanese language, Japanese culture, skiing.
Darren West’s Honors:
Chartered Marketer
Diploma in Marketing (Post-Grad)
MA (Hons) Engineering Economics & Management
Darren West’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
