Darren E. Squires MBA, PMP

Darren E. Squires MBA, PMP

Director of Digital Strategy

Dallas/Fort Worth Area
Management Consulting

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Darren E. Squires MBA, PMP's Overview

  • Project Management, Web Development, PPC, SEO, Social Media at Ninja Consulting
  • Derby Sr. High

Darren E. Squires MBA, PMP's Summary

Specialties: Executive level professional, broad range of roles. Leadership skills include concurrent management of multiple departments totaling 200+ employees. Identification of new business prospects/opportunities as well as maintaining/enhancing existing client relationships. Multi-project time management, organizational skills and effective oral/written communications. Strong in financial statements, cash flow analysis, comparative financial and industry analysis, as well as deal and debt structuring.

Darren E. Squires MBA, PMP's Experience

Project Management, Web Development, PPC, SEO, Social Media

Ninja Consulting

Self-Employed; Myself Only; Management Consulting industry

June 2009Present (5 years 5 months) Dallas/Fort Worth Area

• Development and implementation of Medical Group PPC campaigns resulting in an average of 74% increase in traffic over best previous level ($1.44 Million annual budget)
• Developed/managed content creation and distribution strategy for Counseling/Neurofeedback group targeting critical key phrase groups. Results included 472% increase in organic traffic and record quarterly revenue
• Redesign of web site focused on conversions resulting in 31.5% increase in on-line leads
• Pay Per Click optimization increasing Click Through Rate from 1.33% to 2.65% (199%) in 6 months
• Combined results of PPC and Web redesign resulting in an increase in leads of 1050% in 6 months
• Management of mechanical design for ruggedized tablet for military application
• Management of iPhone app development for Social Styles social profiling

Director of Digital Strategy

2ndLAW Media

Privately Held; 11-50 employees; Marketing and Advertising industry

March 2012December 2013 (1 year 10 months) 302 N. Market St. 3rd Floor, Dallas, Texas 75202

• Development and implementation of on-line marketing strategies for large and mid-sized companies.
- Management of site designs including CTAs, Trust Indicators, Predictive Layout Analysis, Content Structure, Planned Content for SEO strategies. Standard, Responsive and Parallax designs.
• Management of $1.8 Million in annual combined PPC marketing.
• Implementation of keyword level call tracking for Adwords accounts.
• Development of SEO content strategies resulting organic traffic increase of 100 – 400% through a combination of On-page SEO, Inbound link building, Content Distribution and Content Amplification/Engagement.

Director Managed Accounts & SEO Strategist

CI Web Group

Privately Held; 11-50 employees; Information Technology and Services industry

June 2009March 2011 (1 year 10 months) Plano, Texas

• Simultaneous management of 15 to 20 web development projects and associated team members.
• Responsible for management of all key client projects including: client expectations, performance results, and milestones
• Increased website traffic by as much as 294%
• Analysis and strategies for client site calls to actions, conversion goals and measurement, and identification of client differentiators
• Development of on-page SEO strategies for managed accounts including page title analysis and length, primary keyword selection and relational identification, page meta description development, alt text, element titles, image naming conventions, keyword density analysis, body content analysis, hyperlink analysis, back linking strategies and readability analysis
• Development of off-page SEO strategies for managed accounts including Directory submissions, Article submissions, Social bookmarking, Blog article reviews, DMOZ submission, Search Engine submissions, Squido Lens creation, Press Releases, Video distributions and associated guidelines
• Obtain #1 Google SERP position on multiple critical phrases for client
• Implementation of project management system reducing website development time by 75% while increasing customer satisfaction and overall product quality
• Development and review of conversion analysis studies including conversion funnels, call tracking, site use heat maps and visual attention heat mapping
• Management of web presence and marketing campaigns, Social Community sites and development of iPhone applications

Project Manager

Point Innovation

Privately Held; 11-50 employees; Design industry

February 2010October 2010 (9 months) Southlake, Texas

Project/Program Manager - Military ruggedized tablet design

Privately Held; 201-500 employees; Capital Markets industry

October 2006April 2010 (3 years 7 months)

Murphy Business & Financial (MBF) is one of the largest and fastest growing business brokerages with over 300 brokers. MBF handles small to medium business sales, M & A transactions, Franchise Sales, Commercial Real Estate, Business Valuations, and Machinery & Equipment Appraisals.
Personal Experience:
•Identify and market to business owners within N.E. Tarrant County.
•“As Is Assessments” of existing companies, including review of financials, operations, equipment, real estate and competitive market analysis.
•Prepare Brokers Opinion of Value/ Coordinate Licensed Business Appraisals.
•Prepare and implement marketing campaigns for the sale of businesses.
•Prepare Offering Memorandums.
•Manage the negotiations and due diligence process involved in the purchase of a business.
•Source and manage the financing process for purchase of businesses.
•Manage/review the preparation of legal documents for transfer of ownership of business/assets.

Privately Held; 11-50 employees; Management Consulting industry

20092010 (1 year)

iPhone apps

Mortgage & Real Estate Broker

Geneva Real Estate & Financial

January 2000June 2007 (7 years 6 months)

Geneva Real Estate and Financial (GRE) is a mortgage and real estate brokerage providing services in both the residential and commercial industries. Originally focused on residential transactions, GRE grew to serve commercial needs due to the high demand from former clients. GRE has a reputation for creativity, customer service, customer loyalty, and the ability to complete transactions others thought impossible.
Personal Experience:
•Average year over year revenue growth of 34%.
•Managed or personally handled transactions up to $17,000,000.
•Implemented and administered company standards and procedures.
•Supervised processing staff including work load, scheduling and quality control.


Point Innovation

Privately Held; 11-50 employees; Design industry

October 1997January 2002 (4 years 4 months)

Point Innovation (formerly PDS Development) provides industrial and mechanical design support to other businesses looking to enhance or out-source the development of new products. Point Innovation provides services from concept sketches to prototypes to manufacturers’ drawings to sourcing and managing manufacturing.
Personal Experience:
•Responsible for all phases of creation and operation of company.
•Created and maintained company policies, benefits, and procedures in accounting, HR, and sales & marketing.
•Designed/prepared business plans and financial projections.
•Quoted/Managed design projects in Aircraft, Medical, Telecommunications and Consumer Product Industries.
•Responsible for the simultaneous management of multiple product development projects from concept to manufacturing.
•Managed, analyzed, summarized and made recommendation on design directions to clients based on market research including field surveys, study groups and prototype testing.

Director of Food & Beverage/Operations

Bristol Management

January 1992October 1997 (5 years 10 months)

Between 1993 and 1997 Bristol Management (formerly Harvey Hotels) grew from 9 to 140 hotels. During this time Bristol Management gained a reputation for exceptional management philosophies and principles, exceeding industry standards in almost all measurable categories.
Personal Experience:
•Reported directly to GM’s on all aspects of Banquet, Restaurant, Bar, Kitchen, Purchasing and Room Service departments.
•Directly responsible for monthly P & L reviews and annual budgets.
•Supervised, trained and evaluated staffing levels and performance.
•Responsible for developing quarterly/annual budget & goals for managers as well as accountability.
•Developed reputation as turn-around specialist working 6 properties in 3 years.

Darren E. Squires MBA, PMP's Certifications

  • Adwords Advertising Fundamentals

    • Google
    • February 2014 to February 2016
  • Adwords Advanced Search

    • Google
    • February 2014 to February 2015
  • Accredited Professional Bing Ads

    • Microsoft
    • License https://advertise.bingads.microsoft.com/en-us/my-dashboard
    • April 2014 to March 2015
  • Google Analytics Platform Principles

    • Google
    • March 2014
  • Digital Analytics Fundamentals

    • Google
    • March 2014

Darren E. Squires MBA, PMP's Skills & Expertise

  1. Project Management
  2. Team Building
  3. Entrepreneurship
  4. Strategic Planning
  5. Small Business
  6. Business Development
  7. New Business Development
  8. Business Planning
  9. Social Media
  10. Management Consulting
  11. Coaching
  12. SEO
  13. Program Management
  14. Management
  15. Recruiting
  16. Leadership
  17. Selling
  18. Product Development
  19. Social Media Marketing
  20. Organizational Development
  21. Negotiation
  22. Strategy
  23. Online Advertising
  24. CRM
  25. Market Research
  26. Marketing Communications
  27. Consulting
  28. Business Strategy
  29. B2B
  30. Social Networking
  31. Sales
  32. Training
  33. Public Speaking
  34. Competitive Analysis
  35. Team Leadership
  36. Contract Negotiation
  37. Online Marketing
  38. Executive Management
  39. Financial Analysis
  40. Budgets
  41. Strategic Partnerships
  42. Sales Management
  43. Marketing Strategy
  44. Marketing
  45. Leadership Development
  46. Account Management
  47. Business Analysis
  48. Customer Service
  49. Start-ups
  50. Public Relations

View All (50) Skills View Fewer Skills

Darren E. Squires MBA, PMP's Education

Project Management Institute

PMP, Project Management Professional


The University of Texas at Dallas

MBA, Org. Behavior & Bus. Policies & Strat.


The Ohio State University

BS, Industrial & Systems Engineering


Derby Sr. High

High School Diploma


Contact Darren E. for:

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  • expertise requests
  • reference requests
  • getting back in touch

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