Founder of Launch Interactive Media
Austin, Texas Area
- Current
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- Founder at Launch Interactive Media
- Past
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- Partner at MotionOne Interactive Studios
- Software Analyst at Dell Computer Corp.
- Account Executive at Art Squad
- Education
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- Texas State University-San Marcos
- Texas State University-San Marcos
- Recommended
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9 people have recommended Darren - Connections
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154
connections
- Industry
- Online Media
- Websites
Darren Peterson’s Summary
Darren Peterson is the spark plug for technology at Launch Interactive Media. His influence intersects the strategy, creative marketing solutions, and technical architecture for every Launch client. Darren leads Launch’s practice of assessing technical needs against the effectiveness and usability of creative marketing solutions. He has developed solutions that resonate with the intended customers, support clients’ business goals, and perform according to plan.
With more than 7 years of experience in creative development and brand strategy, over 16 years in the software development marketplace, and 5 years as an offshore software development lead, Darren has significant global experience in business-to-business and consumer brand development and management, as well as new software introductions and integrated marketing campaigns.
Prior to forming Launch Interactive Media, Darren was a Partner and the Technical Media Director at MotionOne Studios and Real Normal Productions. Darren also held a number of managerial and analyst positions with Fortune 500 firms throughout the Southwest.
Darren Peterson’s Specialties:
CMS Architecture and planning, social Networking Widgets, Web 2.0 Development and marketing, Offshore development coordination, Interactive Design planning and integration, Open Source software development.
Darren Peterson’s Experience
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Founder
Launch Interactive Media
(Online Media industry)
June 2007 — Present (2 years 2 months)
Darren Peterson is the spark plug for technology at Launch Interactive Media. His influence intersects the strategy, creative marketing solutions, and technical architecture for every Launch client. Darren leads Launch's practice of assessing technical needs against the effectiveness and usability of creative marketing solutions. He has developed solutions that resonate with the intended customers, support clients’ business goals, and perform according to plan.
With more than 7 years of experience in creative development and brand strategy, over 16 years in the software development marketplace, and 6 years as an offshore software development lead, Darren has significant global experience in business-to-business and consumer brand development and management, as well as new software introductions and integrated marketing campaigns. -
Partner
MotionOne Interactive Studios
(Partnership; 1-10 employees; Online Media industry)
January 2005 — June 2007 (2 years 6 months)
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Software Analyst
Dell Computer Corp.
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
December 2001 — October 2005 (3 years 11 months)
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Account Executive
Art Squad
(Privately Held; 51-200 employees; Staffing and Recruiting industry)
January 1992 — October 1994 (2 years 10 months)
Darren Peterson’s Education
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Texas State University-San Marcos
BBA , Business Management , 1998 — 2000
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Texas State University-San Marcos
BBA , Computer Information Systems , 1998 — 2000
Additional Information
Darren Peterson’s Websites:
Darren Peterson’s Interests:
Web 3.0, Social Media, Traveling, Scuba Diving, New and Emerging Media Platforms, Lisa!!!!
Darren Peterson’s Honors:
2006 - Best Web Developer in Austin Finalist - Austin Ad-Fed
2008 - Best Web Developer in Austin Finalist - Austin Ad-Fed
2008 - Best Web Development Company in Austin Finalist - Austin Ad-Fed
Darren Peterson’s Contact Settings
Interested In:
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
