Darrell Jursa

Darrell Jursa

Big Data + Integrated Marketing Journeyman

Chicago, Illinois (Greater Chicago Area)
Marketing and Advertising

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Darrell Jursa's Overview

  • Senior Vice-President & Partner, Global Emerging Media & Technology at FleishmanHillard

500+ connections

Darrell Jursa's Summary

Marketing executive and general manager with 22 years of agency and client-side experience with a particular emphasis on emerging media, including digital, applied technology(big data), social media, interactive marketing(yes, it's still around), mobile marketing, influencer marketing, the alcohol and non-alcohol beverage industry, innovation and consumer packaged goods.

Areas of Experience:
-Non-Traditional & Emerging Media: Word-of-Mouth, Social Media, Influencer Marketing, Digital/Interactive and Mobile, Social Gaming, CRM/Social CRM, Promotional Marketing (contest, sweepstakes, experiential, online)
-Traditional Disciplines: Advertising (broadcast, radio, print, out-of-home, long-form) Public Relations (influencer, advocacy marketing), Direct Marketing
-Marketing Strategy & Reality-Based Implementation
-Brand Innovation, Creation, Commercialization, Implementation, Measurement
-Young adult and luxury brands
-CPG with beverage focus

Areas of Interest:
-Emerging Media
-Big Data, Analytics & Applied Technology
-Mobile & Social Gaming
-CPG Brands
-Innovation & Product Development
-Sales and Enterprise-Wide Efforts Supported by Emerging and Social Media
-Growth Opportunity (growth rewarded)
-Focus on new products, old brands with a great story, current brands with a significant undiscovered community of advocates
-Leading teams in the development and creation of integrated marketing programs and measurement
-Intimate interaction/ contribution to/with distribution systems and retail channels

I welcome the opportunity to learn about networking contacts you might deem appropriate. I look forward to giving back and not wasting your time.

Darrell Jursa's Skills & Expertise

  1. Social Media
  2. Branded Content
  3. Online Marketing
  4. Word Of Mouth Marketing
  5. Public Relations
  6. Influencer Marketing
  7. Emerging Media
  8. Multi-channel Marketing
  9. FMCG
  10. Social Business
  11. Social Media Marketing
  12. Digital Strategy
  13. Digital Marketing
  14. Interactive Marketing
  15. Mobile Marketing
  16. Marketing Strategy
  17. Digital Media
  18. CPG
  19. Launching Of New Products
  20. Technology Integration
  21. Online Communities
  22. Online PR
  23. Integrated Marketing
  24. Advertising
  25. Creative Direction
  26. New Media
  27. Product Launch
  28. Strategy
  29. Brand Management
  30. Brand Development
  31. Relationship Marketing
  32. Customer Insight
  33. Brand Architecture
  34. Marketing
  35. Content Strategy
  36. Brand Awareness
  37. Corporate Communications
  38. Social Media Measurement
  39. Thought Leadership
  40. Positioning
  41. Marketing Communications
  42. Strategic Communications
  43. Creative Strategy
  44. Crisis Communications
  45. Product Development
  46. Online Advertising
  47. Content Development
  48. Marketing Management
  49. Facebook
  50. Analytics

View All (50) Skills View Fewer Skills

Darrell Jursa's Experience

Senior Vice-President & Partner, Global Emerging Media & Technology


May 2013Present (1 year 5 months) Chicago, Illinois

Senior Vice President, Emerging Media


March 2011May 2013 (2 years 3 months) Chicago, Illinois

Vice-President, Emerging Media


April 2009March 2011 (2 years) Chicago, Illinois

Vice-President, Word-of-Mouth

Current (The Interpublic Group of Companies)

December 2007May 2009 (1 year 6 months) Chicago, Illinois

Director of Marketing

Goose Island Beer Company

May 2007December 2007 (8 months) Chicago, Illinois

Founder & Managing Partner

Liquid Intelligence

June 2001May 2007 (6 years) Chicago, Illinois

Client Partner

Red Sky Interactive

June 2000June 2001 (1 year 1 month) San Francisco Bay Area

Brand Development Manager

The Coca-Cola Company

January 1997June 2000 (3 years 6 months) Greater Atlanta & Chicago Area

Account Executive/Account Director

Foote, Cone & Belding

June 1995January 1997 (1 year 8 months) Chicago, Illinois

Account Supervisor

McAdams Associates

April 1994June 1995 (1 year 3 months) Chicago, Illinois

Account Executive

Juleen Promotional Marketing

March 1992April 1994 (2 years 2 months) Chicago, Illinois

Darrell Jursa's Languages

  • Spanish

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