Florent Darrault

Current

Strategic Planner at groupe Reflect - Emakina

Past

Marketing and Information Technology Consultant (Self-employed)
Professor at Intuit-Lab
Senior Consultant at Co&oP

4 more...

Recommended

1 person has recommended Florent

Connections

266 connections

Industry

Internet

Florent Darrault’s Summary

Past/current clients include : Thales, PPR Group (retail), Alcatel, Leroy Merlin (DIY retail), Kraftfoods, Noos (3-play cable ISP), Canal+ (TV channels), France Televisions (TV channels), Siemens, Wanadoo (3-play ADSL ISP), Dassault Systemes (PLM), Renault, Telerama (print+web media),Nokia, AOL, E.Leclerc (retail), McDonald's, Gaumont, CB Richard Ellis, CapGemini, Columbia Tri-Star, 3M Health, TF1 International, Comparatel...

I am in the interactive field with over 10 years of experience, focusing on strategy, marketing and usability.

Since 1994,I have helped over 30 premium brands with the creation, the definition, the implementation and the optimization of their digital sucess.

I have a strong understanding and knowledge of internet applications and technologies to evolve and develop corporate strategy, new services and products, e-commerce solutions, permission based marketing and customer share strategies, on-line advertising campaigns or sales strategies.

My goals are to experience, participate in and enjoy the proliferation and deflection of new, interesting and fun technology in the market place.

Florent Darrault’s Specialties:

Strategic planning, branding and identity, advertising, marketing, direct marketing, CRM, e-commerce, channel development and management, e-business, digital media, interactive marketing, viral marketing, content management, information architecture, usability, interface, multimedia, consumer electronics, B2B, B2B2C, B2C, P2P