Owner, The Darnell Works Agency and Public Relations and Communications Consultant
Hickory/Lenoir, North Carolina Area
- Current
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- Owner at The Darnell Works Agency
- Past
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- Senior Account Executive at The Terpin Group
- Director of Marketing at The Spark Factory
- Marketing/Public Relations Executive at Crest National Hollywood Labs
- Writer, Producer, Marketing Consultant, Freelance Production Pro at Darnell Works, Inc.
- Publicity Chairman at International Television Association, Orlando Chapter
- Production Coordinator at Ivan Tors Entertainment, Inc.
- Instructional Systems Development Manager at United States Air Force Reserves
- Administrative Support Specialist at Analysis & Technology, Inc.
- Education
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- University of Central Florida
- University of Central Florida
- Community College of the Air Force
- Oak Ridge High School
- Recommended
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8 people have recommended Roger - Connections
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286
connections
- Industry
- Public Relations and Communications
- Websites
Roger Darnell’s Summary
Roger Darnell is a press agent specializing in media and high-tech businesses, as well as being an award-winning writer-producer working in all media.
Combining U.S. Air Force supervisory-level experience in instructional systems design with two B.A. Communications degrees and over seventeen years of top-level production and marketing experience, Roger designs and conducts results-oriented public relations campaigns for high-profile dynamic companies.
Roger Darnell’s Specialties:
Developing and executing strategic marketing plans; serving as trusted liaison with customers' high-level client and vendor contacts; authoring, pitching, clearing and distributing strategic news content; scriptwriting for film/video/multimedia presentations; rich-media content development; print ad layout, preparation, preflighting and printing
Roger Darnell’s Experience
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Owner
The Darnell Works Agency
(Privately Held; 1-10 employees; Public Relations and Communications industry)
May 2000 — Present (9 years 3 months)
Media relations and strategic marketing development for high-tech and media companies.
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Senior Account Executive
The Terpin Group
(Privately Held; 11-50 employees; Public Relations and Communications industry)
August 1999 — May 2000 (10 months)
Media relations and strategic development for high-tech companies: POPcast Communications (www.popcast.com), Systems Engineering Associates (www.sea.com), Reelplay.com (www.reelplay.com) and others.
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Director of Marketing
The Spark Factory
(Privately Held; 1-10 employees; Broadcast Media industry)
February 1999 — August 1999 (7 months)
Developed marketing plan and conducted campaign for full-service production company involved in broadcast promo industry. Helped position company for growth into target markets of commercial production and feature film production.
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Marketing/Public Relations Executive
Crest National Hollywood Labs
(Privately Held; 51-200 employees; Motion Pictures and Film industry)
May 1998 — February 1999 (10 months)
Developed marketing plan and conducted campaign for full-service film lab, video post facility and CD/DVD manufacturer in Hollywood since 1961. Developed promotions, publicity and event sponsorships. Managed national ad campaign. Also developed and served as webmaster for company's web portal.
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Writer, Producer, Marketing Consultant, Freelance Production Pro
Darnell Works, Inc.
(Privately Held; Myself Only; Media Production industry)
January 1991 — December 1998 (8 years)
Through Darnell Works, Inc., I wrote and developed original and for-hire feature film projects, served as a scriptwriter on projects for numerous high-profile clients including International Speedway Corporation (NASCAR) and Carnival Cruise Lines, and was a key member of production teams on dramatic television series for NBC, Columbia TriStar Pictures and HBO, among many others.
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Publicity Chairman
International Television Association, Orlando Chapter
(Educational Institution; 51-200 employees; Media Production industry)
May 1993 — December 1994 (1 year 8 months)
Provided publicity and marketing support to each committee for two years. Wrote and distributed news releases promoting meetings and special events through local media. Contributions helped Orlando become 1995 Chapter of the Year.
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Production Coordinator
Ivan Tors Entertainment, Inc.
(Public Relations and Communications industry)
1991 — 1992 (1 year)
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Instructional Systems Development Manager
United States Air Force Reserves
(Government Agency; 10,001 or more employees; Information Technology and Services industry)
February 1988 — December 1990 (2 years 11 months)
Applied ISD to total Reserve unit's needs through Department of Military Training, training trainers, standardizing on-the-job training and implementing new technologies, such as interactive videodisc. Also served as Combat Support Squadron Public Affairs Representative. NCO of the Quarter, Air Force Achievement Award and other distinctions, including Honorable Discharge.
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Administrative Support Specialist
Analysis & Technology, Inc.
(Privately Held; 1001-5000 employees; Defense & Space industry)
August 1985 — April 1988 (2 years 9 months)
Processed and edited scripts, storyboards and all associated documentation for computer-based-training programs for government clients including the Naval Training Systems Center. Provided key administrative support and production assistance to video production activities.
Roger Darnell’s Education
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University of Central Florida
B.A. , Film, minor in Advertising & Public Relations Journalism , September 1985 — December 1990
1985 Kiwanis Academic Scholarship
1990 Scripps-Howard Foundation Fellowship for Journalism- Activities and Societies:
- UCF Cinematography Association Founder/President, 1989-1990.
Humor/Satire Columnist, The Central Florida Future, 1989-1990
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University of Central Florida
B.A. , Radio/Television , September 1985 — December 1990
Second B.A. earned simultaneously with B.A. Film.
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Community College of the Air Force
Major studies in Instructional Technology April 1984 — December 1990
. On-the-job and continuing education studies as part of career classification as Instructional Systems Development manager and squadron’s Public Affairs representative.
. Also attended U.S. Department of Defense's Defense Information School course on Photojournalism and earned certification. -
Oak Ridge High School
Additional Information
Roger Darnell’s Websites:
Roger Darnell’s Interests:
Cinema, literature, fine arts, travel, NBA, snow skiing, outdoor adventures
Roger Darnell’s Groups:
. Facebook
. MySpace
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Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Film TV Professionals -
Media Professionals Worldwide -
Motionographer
Roger Darnell’s Honors:
. 2002 Marquis Who’s Who, Who’s Who in the World 2003
. 2001 Clickz Marketing Excellence Award, Nominee
. 2000 Guru.com Humanitarian Award, Nominee
. 2000 Marquis Who’s Who, Who’s Who in the World 2001
. 1999 Marquis Who’s Who, Who’s Who in America 2000
. 1999 PROMAX/BDA Gold Medallion Awards, Preliminary Judge
. 1998 Marquis Who’s Who, Who’s Who in the South and Southwest 1999
. 1997 Empire Screenplay Competition, Quarterfinalist
. 1990 Scripps Howard Foundation, Journalism Fellowship
. 1990 Universal Studios Florida Grand Opening, V.I.P. Tour Guide
. 1989 482nd Tactical Fighter Wing, Air Force Achievement Award
. 1988 482nd Tactical Fighter Wing, Non-Commissioned Officer of the Quarter
. 1986 South Orlando Kiwanis, Academic Scholarship
. 1984 Florida Schools, Pride Award for Excellence in Writing
. 1984 Educational Communications, Inc., Who’s Who Among American High School Students
Roger Darnell’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
