Content Lead at Wunderman Buenos Aires & Journalist at Information Technology
Argentina
- Current
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- Content Lead at Wunderman Buenos Aires
- Professor Assistant at Cátedra Legislación Comparada (UBA)
- Journalist at Information Technology magazine
- Past
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- Founder at C_Factory
- Journalist at Revista Negocios
- Editor in chief at CRN Cono Sur
- Journalist at Internet World Magazine Latin America
- Education
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- Universidad de Palermo
- Universidad de Buenos Aires
- Fundación de Investigaciones Económicas Latinoamericanas (FIEL)
- Recommended
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3 people have recommended Darío - Connections
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167
connections
- Industry
- Internet
- Websites
Darío Laufer’s Summary
I worked more than 15 years in journalism, focused in economics, IT and Marketing.
I have experience in these areas:
-Communications and media consulting.
-Content factory.
-Internet strategies and creativity.
-Re design media products.
Darío Laufer’s Specialties:
I´ve developed my career on these key areas: Internet, Publishing and Broadcast. Now I´m leading creative and content teams in a marketing agency.
-I have good skills in research and writing.
-I work in branding strategies for companies, newspapers and magazines.
-I´m focused in strategic positioning for global customers and creative campaigns.
Darío Laufer’s Experience
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Content Lead
Wunderman Buenos Aires
(Public Company; 51-200 employees; WPPGY; Marketing and Advertising industry)
August 2005 — Present (3 years 3 months)
-Development online strategies, MKT and events planning.
-Branding positioning campaigns
-Responible for creativity and business proposals.
-Content production and edition.
-Traffic analysis on web sites and newsletters. -
Professor Assistant
Cátedra Legislación Comparada (UBA)
(Educational Institution; Higher Education industry)
March 2005 — Present (3 years 8 months)
-Research on Internet and multimedia legals aspects.
-Coaching and monitoring students workgroups.
-Teaching about legal aspects on latinamerican media companies and telcos. -
Journalist
Information Technology magazine
(Privately Held; 51-200 employees; Writing and Editing industry)
May 2002 — Present (6 years 6 months)
-Economic and IT journalism.
-Research and writing. -
Founder
C_Factory
(Privately Held; Myself Only; Internet industry)
June 2003 — July 2005 (2 years 2 months)
-Planning and development content for global customers.
-Creative proposals.
-Online content and creatives strategies.
-Brand positioning. -
Journalist
Revista Negocios
(Privately Held; 201-500 employees; Writing and Editing industry)
September 2001 — September 2002 (1 year 1 month)
Economic and IT journalism.
Research and writing. -
Editor in chief
CRN Cono Sur
(Privately Held; 1-10 employees; Writing and Editing industry)
April 1997 — August 2001 (4 years 5 months)
-Editorial strategy and annual planning.
-Edition and research.
-Annual content and comercial plan. -
Journalist
Internet World Magazine Latin America
(Internet industry)
1996 — 1997 (1 year)
Darío Laufer’s Education
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Universidad de Palermo
Media and Entertainment Marketing 2007 — 2007
International Program in Media and Entertainment Marketing. MBA Universidad de Palermo. Professor Al Lieberman, New York University.
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Universidad de Buenos Aires
Ciencias de la Comunicación 2006
Media studies oriented to journalism and politics, with a specialization on Internet regulations in Latin America, US and Europe.
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Fundación de Investigaciones Económicas Latinoamericanas (FIEL)
Economic Journalism 2002 — 2002
Course on economic journalism.
Additional Information
Darío Laufer’s Websites:
Darío Laufer’s Groups:
Inusual, Laufer arround the world
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inusual -
Universidad de Palermo - Facultad de Ciencias Económicas
Darío Laufer’s Honors:
April 2008. Silver Award Festival Interamericano de Publicidad (FIAP) Campaign: Elvis vivo en Argentina.
December 2007. Special Gold Award Creativity. Campaign: Elvis vivo en Argentina. AMDIA (Asociación Argentina de Marketing Directo).
November 2007. Diente 07. Gold Award, Creative Brand Image Building. Campaign: Elvis vivo en Argentina
October 2005. 2nd. Award CSR Journalism. Red Puentes and Fundación El Otro, LA South.
July-August 2004. Photo of the poster Kaipi Bolivia II. Organized by Museo José Hernández. Curators: Lic. Natalia Gavazzo y Lic. Ana María Cousillas.
June-July 2003. Photo exhibition Kaipi Bolivia. Organized by Museo José Hernández. Curators: Lic. Natalia Gavazzo y Lic. Ana María Cousillas.
