
Digital Influence @ Latin3
Argentina

Digital Influence @ Latin3
Argentina
Digital Strategist with strong experience in Performance Marketing and New Media.
Years on the trenches developing software has given Dario unique insights on user behaviour, online media and community building.
Internet Marketing enthusiast. Special Interest in Visibility, User Experience, and Interactive marketing strategies.
Fluent in English and Spanish. Located in Buenos Aires, Argentina.
Digital Marketing: Search Engine Marketing (SEM): Natural search optimization (SEO), Paid Search (PPC); Web Analytics; Interactive marketing, marketing strategy; Media buying and planning, blogs; ad networks; social networks; social media marketing.
Programming languages: Coldfusion, PHP, Java, C#, SQL; Software development: e-commerce, intranet, CRM, social networks.
(Privately Held; Internet industry)
April 2009 — Present (4 months)
Digital Influence is the Latin3's tech savvy department focused on both Paid and Earned Media.
Working tightly with Strategy and Creative departments, Digital Influence plans, executes, and optimizes online media programs in order to achieve Latin3 client's business goals.
Digital Influence team is composed by Performance Marketing professionals specialised on SEO, Paid Search, Media Buying, Affiliate Marketing, Website Analytics, Website Performance Optimization; and Social Media specialists focused on Buzz listening, Reputation Management and Media Seeding.
(Privately Held; Internet industry)
August 2008 — March 2009 (8 months)
Managed some of Latin3's performance oriented key accounts.
Focused on: Performance Marketing, SEO, Paid Search, Media Buying and Analytics.
(Privately Held; Internet industry)
December 2007 — August 2008 (9 months)
- Manage and implement SEO programs for the agency's clients - Dell, SAP, HSBC. Includes training and evangelizing SEO best practices, setting SEO strategy for new content development, and optimizing existing site architecture.
- Worked with Marketing teams, being responsible for finding opportunities for our clients on the Search arena, creating a roadmap of both SEO and SEM efforts.
- Evangelized Social Media & Social Network culture.
(Public Company; 1001-5000 employees; Oil & Energy industry)
March 2007 — December 2007 (10 months)
(Internet industry)
May 2005 — March 2007 (1 year 11 months)
Developed several online applications for the company's clients in Argentina. Ejes.com, Carburando.com, 10Musica.com. Coldfusion Argentina.
(Gambling & Casinos industry)
April 2003 — November 2003 (8 months)
(Information Technology and Services industry)
November 1999 — September 2001 (1 year 11 months)