Darina Stoyanova

Darina Stoyanova

Macrofinancing & Crowdfunding Manager & Consultant

Greater Los Angeles Area
Marketing and Advertising

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Darina Stoyanova's Overview

  • Macrofinancing & Crowdfunding Manager & Consultant at ***
  • TEDxOrganizer, TED Translator & Language Coordinator at TEDx
  • Founder & Visionary Creator at Surprise Foundation
  • Director Marketing at Computer Associates
  • Director Marketing & PM Consultant at Capstone Planning & Control
  • Marketing Consultant at Covisint
  • Development Assistant at American University in Bulgaria

500+ connections


Darina Stoyanova's Summary

➢ More than 14 years multi-functional & multi-industry experience in international business, management consulting, financing, fundraising & sales in both for profit & non-profit sectors
➢ Top MBA & Master Degree in International Management with a focus in strategic consulting & macrofinancing, crowdfunding and marketing management
➢ Mindful management & people skills, outstanding academic & job performance, multi-cultural exposure, open to AQAL perspectives (all quadrants & all levels)
➢ Integral visionary, creative imagineer & artivist, strong analytical, negotiation, transpersonal & problem solving skills
➢ Effectively engaging intellectually, interpersonally & spiritually from a place of authenticity, mutuality & integrity

➢ Competence in integrated marketing, crowdfunding, non-traditional Macro financing, social media & social networking, service bundling, strategic analysis, value creation, competitive intelligence, customer relationship management & internet analytics
➢ Expertise in product & brand management, wireless & internet technologies, B2X marketing & research, web platforms integration & optimization
➢ Experience in services & products, consulting, computer, software, training, project management industries, conscious businesses & global non-profits

Darina Stoyanova's Experience

Macrofinancing & Crowdfunding Manager & Consultant


March 2013Present (1 year 7 months) LA area

I offer 2 types of financing & consulting - one is Crowdfunding Management and Consulting.

The other is non-traditional MacroFinancing opportunity via LSP Collateralization of seed capital of
usually $25 million dollars that allows the procurement of non recourse $100+ million loan. The latter is applicable for humanitarian projects with positive economic impact, both local and global.

TEDxOrganizer, TED Translator & Language Coordinator


Nonprofit; 51-200 employees; Think Tanks industry

January 2010Present (4 years 9 months) Glocal

Turned Bulgarian into the most translated language in the world since becoming TED language coordinator for Bulgarian
Organized 4 TEDx Live events combining local speakers, performers & artists with live feed & simulcast of the conferences, helping individuals & organizations share ideas via the TEDx platform
Translated & reviewed 315+ video TED Talks in Bulgarian as part of the Open Translation Project
Not only spread amazing ideas worth sharing but also put them in action in our local communities and help others in the process.
Bring the best of the global ideas faster, easier and more pragmatically to the ones who can appreciate and need them most.
Connect ideas, people, events, projects and organizations in ways that involve, engage and help all of the participants to foster innovation & social entrepreneurship.

Founder & Visionary Creator

Surprise Foundation

December 2007Present (6 years 10 months)

Totally open & evolving venture & network of ideas, people & entities inviting & embracing freedom of choice, co-creation & interaction, engaging on all levels & through all means, times & locations. Virtual & real, inner & outer, personal & universal, material & spiritual, the modes of creating & delivering surprises is totally fluid, open & dynamic.

Guiding principles: Pronoia, Darina’s Laws & Integral Spiral Dynamics

Director Marketing

Computer Associates

Public Company; 10,001+ employees; CA; Computer Software industry

December 2000August 2004 (3 years 9 months)

Lead & implemented the global Web Services initiative & strategy spanning across all brands, products & solution areas
Communicated effectively CA’s innovative direction & emerging technologies to analysts, media & customers
Executed the enterprise wide Web services, wireless marketing & field activities via effective sales tools & training
Raised customer satisfaction & retention by improving the online & offline interactions with existing & prospective clients
Developed new product strategy & positioning, monitored market trends, analyzed & predicted competitive developments
Created cohesive portfolio & product messages via effective collateral, internet presence & creative merchandising
Oversaw & improved CA's solutions competitive positioning through advertising programs & multi-media campaigns
Engaged & managed interaction with senior management on major global accounts, partners & customers

Director Marketing & PM Consultant

Capstone Planning & Control

December 1998April 2000 (1 year 5 months)

• Coordinated the marketing activities & managed the company’s external relations with partners & affiliates
• Implemented a web-centric & customer-focused strategy for the promotion & sale of consulting services
• Actively managed the company’s expansion & improved the sales of the consulting & training services
• Developed & implemented a project for services e-commerce based on in-house & outsourced CBT/WBT

Marketing Consultant


Privately Held; 201-500 employees; Information Technology and Services industry

20002000 (less than a year)

• Devised an enterprise wide strategy for & analysis of the customer relationship management & web integration
• Facilitated the migration of B2B clients (OEMs & suppliers) by coordinating & managing multiple Oracle teams
• Coordinated the implementation of project plans, training schedules & performance measurement metrics

Development Assistant

American University in Bulgaria

Educational Institution; 51-200 employees; Education Management industry

19951996 (1 year)

Darina Stoyanova's Projects

  • MacroFinancing Consulting & Crowdfunding Mgmt Offerings

    • January 2013 to Present
    Team Members: Darina Stoyanova

    MACROFinancing Opportunity

    WHO: For GROWTH stage companies & projects with positive economic impact
    WHAT: Use $25 Million seed capital as collateral to procure $100+ Million loan
    HOW: Leveraging the power of LSPs (Life Settlement Policies) as collateral
    WHY: Unique financing allowing access to significant funding via secure financial services instruments that allow much more favorable lending terms & lower risks

    CRITERIA: 1. Humanitarian project with positive social & economic impact
    2. Have the initial funds prior to initiation. Minimum Seed capital - $5 Million
    Best Candidates: 2nd Round Funding for Growth & Expansion projects globally

    $MART CrowdFunding Management

    WHO: For STARTUPs, companies & projects launching NEW products/services
    WHAT: Manage Reward & Equity Based Crowdfunding Campaign
    HOW: Design, develop and deliver successful crowdfunding campaign by choosing the optimal strategy, platform, funding goal, timings, rewards, video & more
    WHY: Ensure fundability and success by applying creative, tried & true strategies
    Best Candidates: 1st Round Funding & Campaigns > $100K & also >$1M

    $MART CrowdFunding Consulting

    WHO: For CREATIVE projects, CAUSES, MEDICAL NEEDS & similar ones
    WHAT: Offer Consulting per project or billed per hour for Crowdfunding campaign
    HOW: Help you DYI by giving you advice & assistance on how to design, prepare and run very successful crowdfunding campaign by avoiding the common mistakes & myths
    WHY: Ensure fundability by using best practices, $mart approaches & SM tactics
    Best Candidates: Campaigns usually < $100K

Darina Stoyanova's Languages

  • French

    (Limited working proficiency)
  • Russian

    (Limited working proficiency)
  • Bulgarian

    (Native or bilingual proficiency)
  • English

    (Full professional proficiency)
  • Spanish

    (Elementary proficiency)

Darina Stoyanova's Skills & Expertise

  1. Competitive Intelligence
  2. Consulting
  3. Analysis
  4. Training
  5. Software
  6. Value Creation
  7. Marketing Strategy
  8. Strategic Partnerships
  9. Marketing Management
  10. Entrepreneurship
  11. Social Media
  12. Strategy
  13. Social Networking
  14. Start-ups
  15. Management
  16. CRM
  17. Marketing
  18. Nonprofits
  19. Public Speaking
  20. Blogging
  21. Team Leadership
  22. Translation
  23. Socially Responsible Investing
  24. Impact Investing
  25. Creative Financing
  26. Creative Problem Solving
  27. Funding
  28. Healing
  29. Event Management
  30. Global Marketing
  31. Global Management
  32. E-commerce
  33. Integrated Marketing
  34. Product Marketing
  35. Leadership
  36. Online Marketing
  37. B2B
  38. Market Research
  39. Brand Management
  40. Web Analytics
  41. Project Management
  42. Social Media Marketing
  43. Marketing Communications
  44. Online Advertising
  45. New Media
  46. Public Relations
  47. SEO
  48. Copywriting
  49. Email Marketing
  50. Cross-functional Team Leadership

View All (50) Skills View Fewer Skills

Darina Stoyanova's Education

Thunderbird School of Global Management

MBA, Master in International Management


Activities and Societies: Presidential scholarship for outstanding academic achievements

Thunderbird School of Global Management

MBA, International Management


American University in Bulgaria

BBA, Business Administration & International Relations


Activities and Societies: Graduated Cum Laude, Attended with Full Scholarship

Darina Stoyanova's Additional Information


“It is high time the ideal of success should be replaced with the ideal of service.” ~ Albert Einstein "To me, business isn't about wearing suits or pleasing stockholders. Its about being true to yourself, your ideas and focusing on the essentials" ~ Richard Branson “Business as Unusual. Get informed. Get outraged. Get Inspired. Get Active.” ~ Anita Roddick “We can shift from scarcity to sufficiency, from complaint to commitment, from envy to gratitude.” ~ Lynne Twist "Conscious business is conscious of inner and outer worlds and takes into account body, mind, and spirit in self, culture, and nature." ~ Ken Wilber “We don’t know who we are until we see what we CAN do.”~ Martha Grimes

Groups and Associations:

Integral Institute & Ken Wilber, X Prize Foundation, Gangaji.org, TED.com, Thunderbird, ACIM & Marianne Williamson, Inspiration Festival, Quantum Destinies, Charity Focus, Cinema Arts Center, Shift in Action, IONS, Wild Divine Project, Laughter Yoga,

Honors and Awards:

Cambridge WHO's WHO 2011
Recent Speaking Engagements in Crowdfunding Panels & Alternative Funding Conferences.
PUBLICATIONS: “Seizing your Success” – Wake Up & Live the Life You Love Best selling series; Who’s Who in International Poetry, 2004; “Colors of Life “ Poetic Anthology; Unicenter Advisor Magazine; Web Services Virtual Reality Conference

MY Videos: http://www.youtube.com/profile?user=SurpriseFoundation

Contact Darina for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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