Darcy De Leon

Past

• Senior Communications Specialist at The University of Texas M. D. Anderson Cancer Center
• Manager of Marketing & Special Events at Neighborhood Centers Inc.
• Freelance Writer at Citysearch

• Writer and editor at Torma Communications
• Public Relations Project Director at City of Houston (Mayor's Office)
• Volunteer coordinator at Bob Lanier for Mayor
• News reporter at Reno Gazette-Journal
• News reporter at USA TODAY
• News reporter at Corpus Christi Caller-Times

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6 more...

Education

• Texas A&M University-Kingsville
• The University of Texas at Austin
• H. M. King High School

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Recommended

1 person has recommended Darcy

Connections

69 connections

Industry

Writing and Editing

Darcy De Leon’s Summary

Excellent writer and editor with 20+ years experience. Expertise in writing concise, scannable, SEO-friendly content. Experience developing social media strategies. Passion for emerging digital and social media platforms.

Darcy De Leon’s Specialties:

Writing for the Web.

Darcy De Leon’s Experience

• Senior Communications Specialist

  The University of Texas M. D. Anderson Cancer Center

  (Educational Institution; Hospital & Health Care industry)

  July 2002 — November 2008 (6 years 5 months)

  Planned, wrote, edited, managed and published CancerWise, M. D. Anderson’s former monthly online publication, an award-winning newsletter with more than 20,000 subscribers. CancerWise now serves as M. D. Anderson's blog.
  
  Implemented social media strategies. Worked with Internet marketing manager, Internet Services content team and search engine optimization vendor to improve CancerWise search engine results. Used Bronto e-mail marketing services for distribution, subscriber analytics. Published content and photos for each issue in Spectra content management system.

• Manager of Marketing & Special Events

  Neighborhood Centers Inc.

  (Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)

  1999 — 2000 (1 year )

  Coordinated media relations, print publications and special events for non-profit agency with more than 700 employees. Materials included press releases and 24-page annual report.

• Freelance Writer

  Citysearch

  (Entertainment industry)

  1998 — 1999 (1 year )

  Hired as freelance writer to help develop content for site launch of Houston Citysearch.com. Continued as a regular contributor.

• Writer and editor

  Torma Communications

  (Writing and Editing industry)

  1995 — 1996 (1 year )

  Wrote and edited internal corporate communication newsletters and brochures. Clients included Exxon Corp., Shell Oil Company and Schlumberger. Managed production of print publications.

• Public Relations Project Director

  City of Houston (Mayor's Office)

  (Public Relations and Communications industry)

  1992 — 1995 (3 years )

  Wrote and edited newsletter, brochures, annual report, and also managed media relations for Houston Crackdown anti-drug program, a program of the City of Houston, Houston Mayor’s Office.

• Volunteer coordinator

  Bob Lanier for Mayor

  (Political Organization industry)

  September 1991 — December 1991 (4 months)

  Helped coordinated Get-Out-The-Vote volunteer activities for Houston mayoral candidate Bob Lanier. After his victory, worked on the mayor-elect's transition team to support him as he prepared to take office.

• News reporter

  Reno Gazette-Journal

  (Public Company; 201-500 employees; GCI; Newspapers industry)

  1988 — 1991 (3 years )

• News reporter

  USA TODAY

  (Public Company; 1001-5000 employees; GCI; Newspapers industry)

  1989 — 1989 (less than a year)

  Reported general assignments, national news for USA Today newspaper, after being selected from the Reno Gazette-Journal to participate in Gannett Newspapers' four-month Loanership program.

• News reporter

  Corpus Christi Caller-Times

  (Public Company; 201-500 employees; Newspapers industry)

  1987 — 1988 (1 year )

  Reported news stories. Covered the police beat.

Darcy De Leon’s Education

• Texas A&M University-Kingsville

  Communications , Journalism, English , 1985 — 1987

  Activities and Societies:

  Editor, South Texan newspaper

• The University of Texas at Austin

  Journalism 1981 — 1985

  Recipient, Jess H. Jones Journalism scholarship

  Activities and Societies:

  Alpha Phi sorority
  Bevo's Babes

• H. M. King High School

  1978 — 1981

Additional Information

Darcy De Leon’s Groups:

•    Healthcare Communication & Marketing Association
•    Alpha Phi Alumni
•    Tweeple
•    M D Anderson Cancer Center